Are you looking to generate more leads for your business? Do you want to spend less time handling marketing tasks and more time growing your business? If so, you’re in the right place. Here, we’re going to outline the best online marketing companies for 2019.
What makes HubSpot stand out from the crowd is their dedication to creating a perfect marketing blend of strategies and technology. They specialize in helping businesses of all sizes and stages grow their presence online through content creation, social media management, and email marketing. HubSpot also provides a free basic version that allows you to get started with a simple email marketing campaign and blog.
The fact that HubSpot is constantly evolving and enhancing their product is a testament to their dedication to providing the best possible services to their customers. This adaptability makes them a flexible choice for business owners who are looking to grow their online presence. If you’re curious about what HubSpot has to offer, you can read their full profile here. Get started with a free trial today.
ConvertKit is one of the older companies on this list, but it doesn’t mean they’re not worth it. The company started out as a lead-generation tool aimed at bloggers and journalists. However, they have since evolved to provide marketing automation and management services for businesses of all sizes. The key differentiator between ConvertKit and the rest of the companies on this list is their focus on generating more leads rather than just managing your content.
The beauty of ConvertKit is that they have designed their product with marketers in mind. They want to make sure that you’re using their software and taking advantage of all the tools and functionality that they have to offer. Since they’re focused on generating leads, they have curated a list of inbound marketing tools that can help you grow your business.
MailChimp is another powerful email marketing tool that focuses on delivering the right message to the right person at the right time. Their tagline is “Simple email marketing. Made easy.” This simple approach to email marketing has helped them attract a large base of subscribers who are constantly engaging with their content.
Even though MailChimp is one of the most popular tools on this list, it’s important to look at their competitors as well. Just like with many other tools on this list, you’ll have a choice of hosting your email list on their platform or on your own server. If security is a concern and you don’t have the technical know-how, they offer a free plan that allows you to send up to 1,000 emails per month. This is perfect for beginners who are just getting started with email marketing.
LeadSquirrel is the tool that marketers have been waiting for. As the name suggests, they provide a lead generation platform for business owners who are looking to grow their customer base. In order to do this, they compile a database of contacts that they can use to reach out to people interested in your product or service.
LeadSquirrel is also committed to providing the best possible experience to their customers by continually improving their product and the way that they interact with users. This adaptability gives them a leg up on the competition.
While we’re on the subject of leads, it’s important to discuss the importance of quality over quantity. Like most of the companies on this list, Kontently also provides a free version that allows you to set up automated emails, save blog posts and videos for later, and track the performance of your content. Plus, you get the option of either hosting the content yourself or utilizing their CDN for fast, secure delivery.
The catch with Kontently is that they only provide low-quality leads that you can’t trust. This is because they want to keep their customers longer by providing them with content that is easy to digest and memorable. If you want to secure a quality lead that you can rely on, you’ll have to pay for the premium version. But, if you’re just getting started with content marketing, the free version will give you the advantage of trying out the tool and will help you grow your business faster than you would without it.
Mention is an SEO tool that is similar to HubSpot in that it specializes in helping businesses strengthen their online presence through content creation and SEO. The difference is that instead of focusing on lead generation, they provide a free version that allows you to build out your SEO strategy and get some content published quickly.
Similar to HubSpot, you can choose between the free version that supports up to 1,000 daily posts or the premium plan that gives you unlimited content. The fact that you can scale up so quickly with Mention is a testament to the effectiveness of their free plan in getting your content out there and gaining online traction quickly. If you’re just starting out, the free version is a no brainer.
The disadvantage of Mention is that while their focus is on getting your content out there as much as possible, they don’t always ensure that it gets maximum reach. This is where the inbound marketing tools come in. Just like with HubSpot and ConvertKit, you’ll have the option to either host your content yourself or use their CDN to serve your visitors wherever they are in the world. If this is an option that appeals to you, consider Mention.
Sprout Social is a social media management tool that was built with marketers in mind. As a result, they’ve created a product that is easy to use and adaptable for different marketing strategies. Their pricing is based on the number of employees in your organization and the size of the organization itself. This makes it very affordable for SMBs.
The interesting thing about Sprout Social is that they don’t just track and analyze your social media activity. They provide you with content that is more valuable for your target audience. This makes them a complete marketing automation tool that can help you plan your whole marketing strategy from start to finish.
A major difference between Sprout Social and the other tools on this list is that their customer support is available 24/7 via phone call or email. Additionally, the company provides a money-back guarantee if you meet the right conditions. If you’re looking for an all-in-one tool that can take care of your social media marketing, content creation, and email marketing, consider Sprout Social.
Hootsuite is one of the biggest social media marketing platforms around, which explains why it’s on this list. The company was originally founded in 2007 and is mostly known for creating and maintaining social media accounts for businesses and organizations. While they originally catered to small and medium businesses, they have since evolved to provide similar services to larger companies as well.
One of the things that make Hootsuite so powerful is that they have a large network of over 250 million users across all popular social platforms. This means that if you run a business or brand blog, you can easily find an audience to engage with and grow your blog. Additionally, many big brands and Fortune 500 companies use Hootsuite as their primary social media marketing tool. If you’re looking to connect with a larger audience, consider Hootsuite.
Last but not least, we have Sumo. Sumo is the only tool on this list that focuses solely on SEO, but that doesn’t mean that it doesn’t do anything else. Essentially, Sumo is a content analysis platform that provides data on how people are interacting with your content. This includes the quality and volume of the content, as well as the engagement of the audience (i.e., whether they’re sharing your content, liking your content, or commenting on your content).
Sumo is great for SEOs and digital marketers who want to analyze the performance of their content or campaigns. Like the other tools on this list, Sumo is completely free until you start getting significant traffic to your site. After that, their pricing is based on your plan and the size of your organization. The advantage of Sumo is that you don’t need to be limited by a certain number of active users.
Hopefully, this article has helped you understand the differences between online marketing companies and the value that they can provide to your business. Keep in mind that while all the tools on this list are free, this does not mean that you get what you need without investing in some additional resources. Quality over quantity, as they say.