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If you’re looking to launch a new product or expand your business, you’re probably wondering what the best way to go about it is. Do you need to hire a marketing team to help you spread the word? Or can you use the power of social media to do it yourself?

You may be familiar with HubSpot, the $10+/mo. marketing automation platform that helps businesses of all sizes and stages get their message out there to attract more leads and customers. Let’s explore how you can use HubSpot and other tools to effectively market your products and grow your business.

How to Market Your Products Online

Even if you’ve got a great product and you’ve done all the hard work to make it perfect, you still need to learn how to market it. Although launching a product is a challenging task, getting the word out there about it isn’t. The internet makes this easier than you’d think – you just need the right strategies and tools to get the most out of it.

Let’s take a look at some of the ways you can use digital marketing to market your products.

1. Product Overview Pages (POPs)

As I mentioned above, the internet makes it much easier to get the word out there about your product. Your product’s page on Amazon, for example, will be your best opportunity to tell potential customers how great the product is and why they should purchase it. However, to grab people’s attention, you’ll need to keep it interesting and compelling.

Your product’s page shouldn’t simply list off all the features and benefits of your product. Instead, you should use colorful, engaging copy that will hook your reader in.

2. Social Media Marketing

While the internet gives you the opportunity to put out there all the content you want to promote your product, it can also be difficult to keep track of all the platforms and accounts you need to promote on. Instead of trying to keep up with all the changes to your content when you’re busy running your business, you can use the power of social media to do the work for you.

The best part about social media is that you can use it to target the readers that will be most interested in your product. This is especially useful for products that are niche in nature and don’t get a lot of coverage in your area. For example, let’s say you’re the owner of a dog clothing company. You can use Instagram to target potential customers in Australia, who will be most interested in your dog shirts. You don’t have to limit yourself to one platform, either. With social media, you can always find a way to target the right audience.

3. Keyword Research

When you’re looking to promote a product online, the first thing you should do is research the keywords that customers are using to find what you offer. You can use keyword research tools like Google Keyword Planner, which will show you the popularity of words and phrases related to your product.

Once you’ve got an idea of the keywords you should be using, it’s time to create content around those words and phrases. If you’ve done your keyword research correctly, you’ll be able to create content that attracts the right audience – those who are using the keywords you found.

Keep in mind that your product’s competition will all be using the same keywords, so you’ve got to make sure you’re doing something different to stand out from the crowd.

4. Online Advertising

Just as television commercials used to advertise products years ago, internet advertising has evolved to match the technological advances of the past few years.

It’s easy to get started with online advertising. You don’t need to be an expert to use services like Google AdWords, which can be easily be managed by someone who is new to digital marketing. With AdWords, you can test out different ad variations and choose the one that performs best for your product.

There are a couple of different types of online advertising:

Display Advertising: Shoppers visit websites or mobile applications to read the content and advertisements. Display advertising is most effective when customers are already on a website or application seeking out a product or service.
Search Advertising: People use search engines like Google to find content and products. When someone uses a search engine to find your product, they’re probably already thinking about buying it. However, they may have never even heard of your company. In this case, search advertising can help bring in potential customers who are not familiar with your product or service.
Social Advertising: This type of advertising involves companies promoting goods and services on social media platforms like Facebook and Instagram.

To be able to target your social media advertising most effectively, you’ll need to have a clear idea of who your ideal customer is. If you can’t figure this out, it can be difficult to direct your ads to the right audience. Once you’ve got your customer base, you can start to focus on building a following.

5. Email Marketing

In addition to digital marketing, you can use email marketing to reach out to your customers and potential customers. Once you’ve developed a good relationship with your audience, you can start to introduce new products and promotions via email.

There are a few different strategies you can use with email marketing. One of the simplest and most effective ones is called a “newsletter.”

With a newsletter, you can email your audience to announce new products, special offers, and anything else you feel will be of interest to them. To get started, just use a service like Mailchimp, which can be accessed from your WordPress dashboard. This will give you a place to store all your subscriber information – including email addresses – in one location. You don’t need a separate email list for every type of product or service you offer. Using a service like Mailchimp makes this process easy and ensures you don’t miss out on any opportunities to communicate with your audience.

6. Website Analysis

After you’ve gotten the word out about your product via digital marketing, the next step is to create a website that is representative of your product. Although you’ve probably spent a lot of money on your product, your customers may visit your site for the first time and have no idea what to expect.

Once you’ve got a site up and running, you can use tools like Google Analytics to track the traffic it receives. With this information, you can determine the effectiveness of your site and begin to tailor it to the specifications of your audience.

There are a few different things you can do with a website to make it more effective. One of the best things is to use the platform’s “copy” feature. This feature allows you to copy content directly from any platform you’re using (like Google Docs or Microsoft Word) and paste it directly into your website’s content.

7. Mobile Marketing

Just like traditional marketing on the web, traditional marketing on mobile involves advertisements and content being served to users through their smartphone.

There are a few different platforms where you can do mobile marketing, but my personal favorite is Choozport, which is a tool that automatically pulls in the most relevant content from your social media accounts, messenger, and emails into a single, mobile-friendly publication.

Other platforms, like Facebook and Twitter, allow you to target ads at users based on their interests and demographic information. You can use this approach to get the word out about your product or service and potentially bring in new customers.

Final Takeaway

When you’re looking to market your products online, the first thing you should do is research the keywords customers are using to find what you offer. You can create content that attracts the right audience – those who are using the keywords you found – with keyword research tools like Google Keyword Planner.