Free Online Marketing Certification – Is It Worth Your Time?

You’re reading this because you’re interested in online marketing, aren’t you?

Thoughtworks has a solution for you. The company has teamed up with MarketingCharts to provide an affordable, yet highly effective and comprehensive certification program for beginners. As a part of the partnership, you’ll get access to a curated learning library that’s filled with everything you need to know about marketing, including course material, case studies, interactive quizzes, and more.

MarketingCharts is a popular platform for marketers and business students, with over 500,000 students enrolled around the world. The company was cofounded by Neil Patel, who also cofounded HubSpot and Hello Fresh. With millions of downloads, their certification platform is suitable for anyone who’s curious about marketing or wants to better understand the evolving world of digital marketing.

What is the Digital Marketing Specialties Certificate?

The Digital Marketing Specialties Certificate is aimed at anyone who’s interested in pursuing a career in marketing. Whether you’re an experienced marketer or this is your first foray into the field, this certification will help you stand out from the crowd.

The curriculum is designed to give you a firm foundation in digital marketing, covering all the essential topics you need to know, such as search engine optimization, digital marketing analytics, email marketing, and much more.

Additionally, you’ll have the opportunity to specialize in areas that interest you, such as social media or analytics. By taking this approach, you give yourself the opportunity to develop skills that can make you money, while also pursuing your personal interests.

Why should you specialize in social media?

The world of digital marketing is constantly evolving, and if you want to succeed, you need to keep up with the times. That’s why we’ve seen a rise in popularity of specializations such as social media marketing and digital strategy. In fact, the Specialties Certificate in social media marketing alone has already gained over 20,000 downloads from

As a digital marketer, you’ll be tasked with analyzing and measuring the success of digital marketing campaigns, including social media. The analysis will involve using software such as Google Analytics and Facebook Analytics to track the performance of your social media campaigns. You’ll also need to be familiar with the most popular social media platforms, such as Facebook, Twitter, and Instagram, which will give you an edge over competitors.

Why should you specialize in SEO?

Search engine optimization (SEO) is the process of enhancing your website’s content and metadata (data that describes your content) to make it more relevant and persuasive for your target audience. When executed well, SEO can be extremely effective. It can drive a significant amount of organic traffic to your website and boost your conversions.

As a digital marketer, you’ll be expected to implement SEO and pay close attention to search engine algorithms to ensure your content is appearing in the right place at the right time. You’ll also need to understand how and when to engage with search engines to get positive results.

Why should you specialize in email marketing?

Email marketing is one of the most effective ways to connect with customers and drive sales. Platforms like MailChimp, HubSpot, and Constant Contact make it easy to develop and implement effective email campaigns. Plus, you can access all the tools you need to grow your business within their platforms.

As a digital marketer, you’ll be tasked with designing and implementing email marketing campaigns for your product or service. You’ll also be able to choose your platform, which will help you develop your brand and determine which emails are performing best.

These platforms make it easy to develop automated emails that can be delivered on a schedule. You can also track the success of your email campaigns in great detail using tools provided by the platforms themselves.

Why should you specialize in performance marketing?

Performance marketing involves the collection and measurement of data that helps a business understand the results of their marketing activities. In practice, this often involves the collection of data from online sources (such as websites or social media accounts), as well as offline sources (such as databases of customers or physical address records).

If you’re a marketer with a strong background in analytics, you’ll be in the right place. You’ll get to dive into statistical analysis and drive insight from the data.

Traditionally, performance marketing has been a niche area, practiced by analysts and executives in large organizations. However, it has become a popular specialization for marketers, as companies have realized the importance of measuring the effectiveness of their marketing campaigns. That’s because measuring performance allows companies to identify and fix problems as soon as they arise.

What will you get with the Digital Marketing Specialties Certificate?

The Digital Marketing Specialties Certificate will take you from beginner to professional, teaching you the fundamentals of marketing, as well as giving you the opportunity to specialize in areas that interest you. With this certification, you’ll learn all the essential topics you need to know, including:

  • Search engine optimization
  • Marketing analytics
  • Email marketing
  • Performance marketing
  • Social media marketing
  • Content marketing
  • Online marketing
  • Digital marketing strategy
  • Online marketing management

In addition to learning a valuable trade, you’ll develop valuable skills that can put you ahead of the competition. With over 20,000 downloads already from, the demand for the Digital Marketing Specialties Certificate continues to grow.