Free Online Marketing Calendar: How to Use It to Grow Your Business

Every business owner knows that they need to be actively involved in marketing their product or service to gain traction in today’s increasingly competitive market place. However, not all businesses have the money or the time to create advertising campaigns, social media content, and other traditional marketing methods. Luckily, there’s a more affordable and easy way to get the same results.

Use an Online Marketing Calendar

An online marketing calendar is a tool that can help business owners to effectively plan and implement online marketing activities without needing to hire full-time staff members to handle digital marketing. Instead, they can use tools such as HubSpot or Hootsuite to schedule posts in advance and measure the effectiveness of their campaigns.

The best part of an online marketing calendar is that it doesn’t require a massive budget to set up. In fact, it can be completely free. Let’s take a look at how you can use an online marketing calendar to grow your business:

Create Content That Is Tailored To Your Ideal Customer

The first step towards effectively using an online marketing calendar is to create content that is tailored to your ideal customer. This means that you should be creating content that will appeal to people that fit the profile of your typical customer, which in turn, will increase the chance of them being interested in your product or service.

For example, let’s say that you establish a fashion blog focusing on luxury clothing. If your ideal customer is someone who is seeking to elevate their lifestyle and enjoy fashionable items, you may want to develop content such as how-to guides on fashion, interviews with style celebrities, or luxurious lifestyle videos showing off the products that your customer might be interested in.

You can use survey results, analytics software, and other sources of data to establish the demographics, psychographics, and other characteristics of your ideal customer. With this information, you can then focus your content creation efforts on creating content that is relevant and interesting to your ideal customer. In this way, you stand a greater chance of engaging with and converting these potential customers into paying customers.

Plan Out Each Item On Your Marketing Calendar

Once you have your content strategy in place, it’s time to turn your attention to planning out each item on your marketing calendar. You don’t want to miss an opportunity to promote your product or service, so it’s important to make sure that you stick to the plan and don’t skip any activities.

You need to plan out each item on your digital marketing calendar, including when you will post each piece of content. If you’ve never done so before, identifying every single activity that you’ll need to perform in order to promote your business can be a little overwhelming. That’s why it’s important to break down each activity into a few simple steps so that you can follow them easily and accurately.

For example, you may want to create a social media strategy and post on your various platforms on a regular basis. In order to do this, you’ll need to set up automated social media posting through a tool such as Hootsuite. From there, you can easily schedule posts in advance and monitor the success of your campaign.

If you’ve never used social media for marketing before, this might seem like a daunting task, especially since you don’t know how effective it can be. Don’t worry, though. With a little planning and research, you’ll be able to effectively use social media to gain attention and build credibility for your business.

Monitor The Performance Of Your Marketing Campaigns

Once you’ve posted your content and begun engaging with potential customers, it’s time to monitor the performance of your marketing efforts. To do this, you can use tools such as Google Analytics to track the success of your campaigns.

Analytics software, like Google Analytics, can help you to keep track of the performance of each campaign that you run, including the content that you’ve created. Using Google Analytics, you can determine the strength of your campaigns (such as whether or not they were successful), the performance of specific content (such as blog articles or video clips), and the impact that different social media platforms have on your business.

In addition to being able to track performance, analytics software can also be used to determine the effectiveness of your content. For example, you may want to create a guide on fashion trends for your blog but don’t have the time to personally investigate each piece of content that you create. With analytics software, you can easily determine whether or not this content was actually useful to your ideal customer. If it was, great! You may want to create more content like this.

On the other hand, if this content wasn’t as useful as you hoped, it may be time to re-evaluate your content creation strategy and try something new.

Refine And Re-purpose Content As Needed

As your business grows, you’ll discover that there are times when you’ll need to create content for different purposes than what you initially intended. This is an important part of the content marketing strategy and can actually be a useful way to engage with your audience.

For example, maybe you’ve posted an article on your fashion blog about men’s fashion trends but receive a lot of engagement on a related topic such as style influencers. In this case, you may want to create a separate article about influencers and determine the different approaches that they’ve taken to stay relevant in today’s ever-changing world of style.

Use The Data That You Collect To Improve Your Marketing Efforts

One of the most important things that you can do for your business is to measure the results of your marketing efforts. To do this, you may want to establish a separate email list for people who’ve expressed interest in your product or service, created from the information that you collected during the course of your marketing campaign.

You can then use this list to send out periodic emails containing valuable information about your product or service, including news articles, special offers, and more. Measuring the results of your marketing efforts is important because it allows you to determine the effectiveness of each campaign and the various pieces of content that you posted. When you have a clear idea of how effective certain campaigns and content are, you can determine which pieces of content should be re-purposed and which should be dropped.

Hopefully, this article has given you a clear idea of how you can use an online marketing calendar to effectively market your business. From creating content that is tailored to your niche to planning out each item on your calendar to tracking the performance of your campaigns, an online marketing calendar is a powerful tool that can help to establish a digital marketing foundation for your business.

Make sure to stick to the plan and don’t skip any activities. This will ensure that you don’t lose important momentum and can effectively turn potential customers into paying customers.