You’ve probably heard of analytics; it’s all the rage when it comes to digital marketing these days. But did you know that there are free online courses that can help you find your way around marketing analytics and use it to your advantage?
This week, we’re featuring seven free online courses that can help you become a more in-demand marketer. Whether you’re looking to expand your knowledge around marketing analytics or you want to polish your skills as a marketer, these courses can help.
The first and foremost step to really understanding marketing analytics is understanding what it is. Simply put, marketing analytics is the branch of business analytics that focuses on marketing activities and campaigns. If you’re looking to educate yourself about marketing analytics, you can do so for free with a little help from our friends at Skillshare.com.
Skillshare.com is a community of creators and educators who want to share their knowledge and help others learn for free. With a subscription, you can access thousands of courses from the comfort of your home or office. And did we mention that there are no enrollment fees?
One of the best things about Skillshare.com is that it’s a wonderful place to learn. Even better, all the courses are completely free. So instead of wasting tons of money on expensive degrees, you can learn valuable skills for free that can put you ahead of your competition.
If you’re looking to further your education, you can find a list of accredited universities that offer master’s degrees in business analytics here. Many of the universities on that list have online degree programs that you can earn while continuing to work and learn.
Take Advantage Of The Massive Open Online Course (MOOC)
MOOCs are massive online courses. What sets them apart from other online courses is that they are usually free and open-source. You don’t have to pay a dime to access them. Additionally, they are constantly updated so that instructors can keep pace with the latest trends and technologies in marketing.
Plenty of MOOCs are available on Skillshare.com, such as:
Online Marketing Analytics: An Introduction To Measure And Improve Marketing Performance
This is an excellent starting point for anyone who is just entering the field of marketing analytics or wants to further their understanding of the subject. It’s a short course but covers all the basic essentials of marketing analytics including definitions, goals, and techniques used to measure marketing performance. The course also teaches you how to analyze different marketing channels (i.e. social media, search engines, email, etc.) and how to design effective marketing plans and strategies.
One of the amazing things about this course is that it’s constantly updated and maintained by the skilled instructors at Marketing Essie. By taking this course, you’ll gain a thorough understanding of online marketing analytics and how to apply it effectively.
Marketing Analytics Tools & Techniques: An Introduction To The Most Useful And Timely Applications
As a marketer, you’ll undoubtedly come across various analytics tools and techniques that can help you track different aspects of your marketing performance. This course aims to introduce you to the most useful and timely applications of marketing analytics so that you can take advantage of them.
The course starts by teaching you the basics of marketing analytics, including definitions, terms, and a bit about the history of the subject. Additionally, you’ll learn about different types of analytics tools that you can use to track the performance of your marketing campaigns. Finally, the course covers a wide variety of tips and techniques that you can use to analyze and improve your marketing performance.
This course definitely has something for everyone. If you’re new to marketing analytics or want to dive deeper into the subject, you can find this course is useful. Additionally, if you’re an experienced marketer and want to keep up with the latest trends and technologies, this course is for you as well.
How To Plan A Marketing Campaign Using Market Research
Did you know that market research is one of the most crucial aspects of every marketing campaign? This course will introduce you to the basics of planning a marketing campaign using market research. Specifically, you’ll learn about key steps such as defining your target audience, designing your research questions, and analyzing the results of your research.
It’s always nice to have a sound knowledge of planning a marketing campaign, especially if you’re not a seasoned marketer. After you’ve taken this course, you’ll be able to confidently plan out each step of your marketing campaign and know exactly what to do to make it a success.
This course is also a great option for anyone who wants to become a market researcher and needs some training wheels to help them get started. Instead of paying for a graduate degree in marketing research, you can get all the training you need for free from reputable providers such as:
Marketing Charts: Understanding The Complex Web Of Market Share, Churn, and Cost-to-Customer
Did you know that a vast majority of the revenue for most companies comes from repeat customers? This is why companies like Amazon and Netflix thrive; they provide customers with value and keep them coming back for more.
Most companies don’t have the time or expertise to understand what keeps their customers coming back for more, so they turn to marketing analytics to help them figure it out. This course will give you a solid foundation in marketing analytics and help you interpret key performance metrics, including customer lifetime value, retention rate, and market share.
As a marketer, you’ll undoubtedly be required to analyze different types of data to make informed decisions about your marketing strategy. Whether you decide to use public or private data, you’ll need to understand the differences in the various types of datasets and which one is the most useful for your specific needs. Luckily, this course will teach you everything you need to know about integrating different datasets so that you can make the most of all the information available to you.
In addition to equipping you with the tools and knowledge needed for marketing analytics, this course will also help you understand the complexities of marketing measurement. Specifically, you’ll learn about how to measure the success of your marketing campaigns and initiatives using different metrics such as cost-per-acquisition, cost-per-click, and revenue. This is also a great option if you’re looking to become a data-driven marketer and need to know how to measure the effectiveness of your marketing strategies and campaigns.
Online Marketing Analytics For Dummies
If you’re new to the field of marketing analytics or simply want to refresh your memory, this is the course for you. This is the most basic of basic courses on the list, but it covers all the essential information you need to get started. It’s a great option if you’re looking for a quick and easy way to educate yourself on the topic.
Seven Essential Steps To Mastering Marketing Analytics
Now that you’re equipped with the knowledge and tools needed to enter the field of marketing analytics, it’s time to put them to use. To do this, you’ll need to follow a set of seven essential steps:
Step one: Identify your target audience
The first step of any marketing campaign is to identify your target audience. To do this, you’ll need to consider who the audience is, where they are, and what they want. Simply put, marketers try to answer these three questions to effectively plan their campaign.
If you’re looking to educate yourself on the topic, this is the perfect place to do so. Did we mention that it’s free?
Step two: Set your campaign’s goal
The second step of any marketing campaign is to set your goal. Remember: your goal is to generate leads, increase sales, and/or improve user engagement. To set the goal of your campaign, you’ll need to consider the end result you’re aiming for (i.e. business growth, new customer acquisition, or increased engagement) and set a specific dollar amount you’re willing to spend on the matter (i.e. $5,000, $10,000, or $15,000).
If you’ve got a clear picture in mind of what you’re aiming for, it makes it much simpler to set specific goals and measures for your campaign.