If you’re looking for a certification that you can use to prove your expertise in digital marketing, you’ve come to the right place. We’re going to introduce you to a completely free online certificate that you can use to prove your inbound marketing knowledge and skills.
What is an Inbound Marketing Certification?
Inbound marketing is all the rage these days. Launching a Product or Brand to success should be your ultimate goal, and marketing using inbound methods can help you get there faster and easier. If you’ve never heard of inbound marketing, here are a few of the buzzwords you should know:
- Attracting: Interested in attracting, engaging, or growing a specific audience? Start with your blog. Build out a content plan to connect with your readers.
- Converting: Want to grow a sustainable audience that buys your products or signs up for your services? Your next step would be to create high-quality content that encourages your readers to take action.
- Activating: Want to put a spin on user engagement? Try using pop-ups, interstitials, or other types of engaging content that causes your audience to take an action (like subscribing to your blog or opening a marketing email)
- Navigating: Interested in learning how to effectively drive traffic to your site? You can study SEO, paid marketing, or content strategy
- Measuring: Want to learn how to effectively track the results of your marketing activities and optimize your approach? You can study marketing analytics or measurement
Whether you’re an experienced marketer or you’re just getting started, earning your inbound marketing certification will arm you with the know-how you need to succeed in this ever-changing world of marketing.
Why should you get your inbound marketing certification?
The demand for inbound marketing specialists is rising each year, according to the 2019 Digital Marketing Survey conducted by HubSpot and MarketingCharts. Only 10% of marketers feel prepared for the demands of inbound marketing, while 16% are somewhat prepared and 74% are not at all prepared.
Not sure if inbound marketing is right for you? That’s okay. It doesn’t have to be. You can still do traditional marketing and get some experience, or you can dive right in and learn as you go.
Here’s the thing about inbound marketing: it’s not about what you know or how you know it. It’s about engaging with your audience and helping them discover the knowledge they need to make better decisions. You’re not a digital marketer or an SEO specialist, you’re an educator who specializes in digital marketing. The more you know, the more you can teach. That’s the theory, anyway.
Inbound marketing is a versatile field with a lot of career opportunities. If you’re looking for a job, you can apply for an entry-level position in one of the many inbound marketing specialties, like content strategy, email marketing, social media strategy, or SEO.
If you have a specific interest in eCommerce or Shopify, you can also become an inbound marketer for those platforms.
Or, if you’re looking for flexibility, you can become an inbound marketing consultant and help businesses develop their own marketing strategy. You’ll be educating clients on inbound marketing methods while also preparing invoices and tracking tasks.
How to get your inbound marketing certification
There are several ways to get your inbound marketing certification. You can study online or you can join a training program. The following are the details on each option.
If you’re looking for a more flexible route, you can always study online. The only requirement is that you need a computer or a device with internet access. With online learning, you can study at your own pace and whenever it’s convenient for you. You can even work at night if you need to, to get some extra learning in.
The best part about online learning is that you can do it from the comfort of your home. This way, you can work on your own schedule, while also meeting the requirements of the certification. All you need is a reliable internet connection, a microphone, and a decent laptop or desktop computer. You don’t need to spend a lot of money. There are free learning platforms like HubSpot Learn, which offers an inbound marketing specialization. You can also check out other platforms like Treehouse or Masters in Digital Marketing.
Join a training program
Another way to get your inbound marketing certification is to sign up for a training program. These programs usually consist of a series of lessons, with every other week or every week devoted to a new topic. Once you’ve completed the program, you can sit for a certification test. Many training programs also provide you with a coaching session or an internship to get you started.
The great thing about training programs is that they often provide you with access to experienced professionals who can guide you. In addition, you’ll learn from experts who have been there and done that, and can help you avoid common mistakes. If you’re looking for a more structured learning experience, you can check out accredited learning providers like ACCA, ICB, CIPD, or AICTA.
No matter which route you choose, once you’ve completed the program, you can sit for the certification exam. You must score at least 60% to pass (75% for those in the UK), and you’ll earn a professional certificate upon successful completion. Don’t forget, you can always study for the test again if you fail once. The only thing standing in your way is yourself. Good luck out there.