In case you’re looking to dip your toe in the water when it comes to digital marketing but aren’t sure where to start, this list will help. We’ve curated a collection of courses from some of the best digital marketing schools that are totally free. These courses will guide you through the basics and give you a firm foundation to build on.
Starting From Scratch
If you’re looking to dive headfirst into digital marketing and aren’t sure where to start, then why not take one of the courses below? These courses will put you in the position of a brand new practitioner and give you the opportunity to learn from the ground up? No previous experience is required.
If this is the case, then look no further as there is plenty here for you! The key courses below will walk you through everything you need to know to set up your own blog or business website. Remember, the information provided here is absolutely free!
The Basics Of SEO
SEO (search engine optimization) is a method of driving traffic to your site from search engines like Google. Essentially, SEO helps your website climb its way to the top of the search results when potential customers search for your product or service. If you’re looking to get started with SEO, then check out SEO for beginners below.
On the surface, SEO seems like a fairly straightforward process. You simply need to follow a series of steps to get started and eventually climb to the top of the search results. However, things aren’t always as simple as they seem. For instance, making sure that your website is optimized for both mobile and desktop users means that when a customer searches for your product or service on their mobile device, they will automatically be served your website content since it is optimized for the smaller screen size. But if they are searching on their desktop, they will have to click a link to be taken to your site.
SEM – The Key To Building A Successful Brand
If you’re looking to build a successful brand, then look no further than the shortform for digital marketing, SEM (search engine marketing). This is one of the essential courses for anyone looking to get started in the field. You will learn about various techniques for optimizing your content to make sure that you appeal to as many customers as possible regardless of whether they are desktop or mobile users!
SEM is a form of online marketing that involves driving traffic to your website from search engines like Google and Bing. To optimize your content for the SEM community, use the keywords that people are actually searching for instead of just using “SEO” or “search engine optimization” as keywords. For example, if you are marketing an e-commerce store, then you might want to include the words “buy” and “merchandise” in your content because those are the keywords that people are using to find products on Amazon!
In addition to teaching you the basics of SEO and SEM, key courses in this list will teach you how to build a keyword list, how to conduct a website audit, and how to use free tools to find the keywords that are driving traffic to your site. With SEM, you will learn the basics of SEO and how to use free tools to find keywords and gain a competitive advantage over other brands in your market segment.
How To Become A Successful Marketer
If you’re looking to become a successful marketer, then take a gander at these SEO and SEM courses. With over 100 hours of content, you will learn everything you need to know to get started in the field. In addition, you will also receive weekly email notifications when new content is made available. Don’t forget, if you sign up below, you will also receive free weekly tips on how to become a better marketer!
Once you have completed the courses below, you will have the fundamental knowledge necessary to start your own blog or business website. From there, it’s up to you to find your own way and land the job you want!