Are you looking for ways to gain practical experience and prove your competence as a digital marketer? WSI Certificate in Digital Marketing can help! We’re pleased to announce that we’ve teamed up with Crest to offer a free, beginner’s-level digital marketing certificate to everyone. All you need to do is apply and fulfill the requirements within 30 days of enrolling in the course. You’ll receive a detailed email from Crest with the information you need to complete the form, so be sure to follow the instructions carefully. Don’t worry, if you miss a step or two, we’re more than happy to help you through the application process. Enrolling for the free digital marketing course is easy and takes only a few minutes.
The Basics Of Digital Marketing
It is important to note that the free digital marketing course isn’t meant to replace your learning curve. Far from it, in fact. The course is intended to give you a head start and provide you with the required knowledge to successfully enter the field. To start, you’ll learn the following:
Marketing Management
The first and most important step to entering the field of digital marketing is to gain a good understanding of marketing management. In this module, you’ll cover the following topics:
- Market analysis
- Market segmentation
- Market research
- Branding & Identity
- Product definition
- Product strategy
- Product launch & Measurement
- Sales & Marketing Automation
- Operations
- Human Resources
- Technology
- Project Management
- Management Information
- Financial Analysis
- The Role Of The Marketing Department
Marketing Analytics
Next, you’ll delve into marketing analytics. This includes everything from analyzing the success of your digital marketing campaigns to optimizing online store traffic and leads. To learn more, check out the following resources:
- Online Marketing Analytics
- Pricing Analytics
- Customer Analytics
- Sales Analytics
- Marketing Automation Analytics
- Campaign Analytics
- Content Analytics
- Demographic Analytics
- Social Media Analytics
- E-commerce Analytics
- A/B Testing
Search Engine Optimization (SEO)
After you’ve completed the basics of digital marketing, you can start the process of optimizing your website for the popular search engines. To do this, you’ll first need to determine the key words or phrases that best describe your product. For example, if you’ve created a fitness app, your keywords might be app, fit, and fitness. Once you’ve got your list of keywords, you can start to incorporate them into your copy and the HTML code of your website. You’ll also learn how to create an SEO friendly URL structure and how to use the proper XML tags. For example, XML stands for Extensible Markup Language, and it allows you to add more elements to your web page, such as bold, italics, and more. You can learn more about SEO in our guide to starting a fitness blog or in the SEO 101 course from WordPress.com.
Web Design And Development
Once you’ve got your SEO in place, you can move on to other important digital marketing skills. In this module, you’ll learn the following:
- Web design
- HTML, CSS, & JavaScript
- AJAX, JSON, & SQL
- PHP, Ruby on Rails, Python, & ColdFusion
- Web Server Naming Conventions
- Creating Dynamic Websites
- Mobile Apps
- Designing Email Promotions
- Getting Started With Facebook Marketing
Social Media Marketing (SMM)
In the last few years, social media has taken over the world. It’s now impossible to have a marketing strategy that doesn’t include one or more of the big social networks, like Facebook, Twitter, and LinkedIn. That’s why the next step in your journey as a digital marketer is to learn how to market on social media. In this module, you’ll learn the following:
- Creating a Marketing Plan
- Getting Content Shared & Liked
- Using Hashtags
- Including Social Media In Your Other Marketing Channels
- Measuring Online Popularity
- Using Analytics To Track Results
- Improving User Experience On Mobile
- Growing Your Audience On Instagram
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As you might imagine, getting a certification in digital marketing can prove to be quite the valuable tool in your belt. Not only will it give you a good foundation (you’ll know what tools to use and the theory behind them), but you can also look for jobs in a much more highly prized market. We hope we were able to help you in your journey to becoming a certified digital marketer. If you have any questions, feel free to reach out to us at wsi.support@wsitraining.com.