Free Online Courses to Help You Market Your Business

With schools closing down and the world embracing remote learning, more and more individuals are taking the opportunity to educate themselves online. Whether you’re an experienced marketer or just starting out, there’s plenty of free content out there that can help.

Marketing General Studies

While an accredited education is great for developing your knowledge and skill base, sometimes you need a crash course to keep up with modern-day marketing trends. With that in mind, here are some of the best free online marketing courses to help you get started.

Marketing: An Introduction

If you’re new to marketing and unsure of where to start, then this is the perfect introduction to the subject. The course will teach you the basics of marketing including marketing research, analysis, and strategy. You’ll also learn various methods for marketing integration and digital marketing planning. Throughout the course, you’ll engage in group and individual projects that will help you apply what you’re learning. This is also a highly recommended course for brand marketers, marketing managers, and senior executives who want to become more familiar with the field.

Marketing and Social Media

As the name would suggest, this course will teach you the ins and outs of marketing and social media. You’ll learn about digital marketing, including marketing analytics and measurement. Within that, you’ll cover the basic principles of marketing including product development, positioning, and pricing. You’ll also learn about different social media platforms and how to use them to your advantage. One of the best things about this course is the combination of online learning with one on one mentoring from industry experts. By the end of the course, you’ll be able to take on a more advanced role in marketing and be able to offer practical advice to startups and businesses.

Social Media Marketing

This is one of the most in-demand courses when it comes to learning about marketing on social media. It’ll teach you how to market your products and services on various social media platforms including Facebook, Instagram, and Twitter. You’ll learn the fundamentals of digital marketing including search engine optimization, content creation, and social media monitoring. You’ll also learn the importance of social media in brand awareness and the impact it can have on a business. This is one of the few courses where you’ll get a complete social media marketing strategy from scratch. By the end of the course, you’ll be able to develop a social media marketing plan for your business.

Digital Marketing Analytics

This course will teach you the ins and outs of digital marketing analytics including measurement, attribution, and trending. You’ll learn how to plan and execute a digital marketing campaign using various tools and platforms including Google Analytics, Facebook Analytics, and Twitter Analytics. You’ll also learn about different approaches to marketing analytics including top-down and bottom-up analysis. This is an extremely in-demand course for anyone wanting to dive into the world of digital marketing analytics.

Digital Marketing Strategy

When developing a digital marketing strategy, you need to consider a number of factors including branding, marketing objectives, target audience, and keywords. This course will teach you how to map out a digital marketing strategy and how to develop a marketing plan using various tools and technologies. You’ll learn how to utilize various academic disciplines including marketing, strategy, and business to completely develop a marketing plan.

There are dozens of courses available online, but these five courses will get you started. Make sure to check out all of the online learning platforms where you can gain in-demand skills that will set you apart from the competition.