So you’ve decided to dip your toe in the water and see what all the fuss is about with digital marketing. You’ve heard of it being referred to as “online marketing”, “internet marketing”, or “web marketing”, but you’re not really sure what it means. Let me introduce you to the world of digital marketing with some of my favorite free courses, where you can learn all there is to know about this ever growing field.
Find Your Niche
Niche, or niche marketing, focuses on one or two specific areas of expertise within digital marketing. You’ll learn everything from digital marketing strategy to email marketing and social media.
If you’ve got a specific area of expertise – whether that be SEO, PPC, or content strategy – then you can really focus on teaching others about digital marketing and your specific niche. When you become an expert in a certain area of digital marketing, you’ll see a massive increase in demand for your services as a guru in your field. This is where focusing on a niche really pays off.
Getting the best possible marketing results out of your marketing efforts is the goal of every marketer. To get there, you’ll want to learn how to properly analyze your marketing efforts and data. One of the best places to learn how to do this is via YouTube’s popular “Marketing Research” series.
These videos guide you through a step-by-step process of conducting marketing research, including everything from collecting a sample size to analyzing the data. Once you’ve completed the video, you’ll have a good idea of what works and doesn’t work in your marketing campaigns, allowing you to get the best possible results from your efforts.
The Google Analytics & Digital Marketing Specialties
Getting started in the world of digital marketing can be a bit of a chicken and egg situation. You’ll either be required to learn about digital marketing or analytics, but not really sure which subject should come first. That’s where these two courses come in. Not only do they cover the basics of both Google Analytics and digital marketing, but you’ll also discover how to properly integrate the two.
The more you know, the more you’ll be able to do. Knowing how to properly utilize both Google Analytics and digital marketing can help you properly assess the performance of your marketing campaigns, identify areas for growth and improvement, and track the results of your efforts. In other words, this is exactly what you need to start your digital marketing career.
Digital Marketing Strategy
Every business owner and marketer wants to achieve superior marketing results. To do this, you’ll have to lay the groundwork for a sound marketing strategy by learning about digital marketing strategy. Without a solid foundation in digital marketing strategy, it’s all too easy for you to implement online marketing tactics that don’t produce the results you’re looking for. You’ll learn all about digital marketing strategy from the ground up in this one.
The world of digital marketing is filled with various tactics and strategies. One of the absolute foundations of digital marketing is email marketing. You’ll learn how to craft the perfect email to reach your audience, grow your list, and convert those email addresses into paying customers or leads for your business.
If you’re looking to get started with email marketing, then you can’t go wrong with HubSpot’s Email Marketing Specialties. These courses cover the basics of email marketing, including how to craft the perfect email, design a mailchimp template, and track the results of your efforts. You’ll also discover how to integrate Google Analytics with HubSpot, allowing you to see all of the data in one place.
Social Media Marketing
There are literally hundreds of online teaching platforms out there, all of which can help you develop your skills in social media marketing. The key is to find the one that’s right for you.
For example, if you’re a creative sort, then you can take advantage of Canva’s courses for beginners, which introduce you to the basics of graphic design, social media, and so much more. Alternatively, if you’re a strategy-minded type who loves to plan out campaigns and analyze marketing results, then you’ll love taking advantage of Google’s huge array of online teaching platforms, which cover everything from SEO and PPC to marketing analytics and social media.
No matter what your niche is within digital marketing, there’s a course out there to help you get started. Simply identify a good teaching platform, register for a free account, and you’re ready to go. From there, you can dive into the world of digital marketing and become an expert in no time.