Social media marketing is a form of digital marketing that allows businesses to connect with customers via social networks like Twitter, LinkedIn, and Facebook. In other words, it allows companies to advertise and communicate with people who have an interest in their products or services. If you’re looking to learn social media marketing, there are a number of free online courses that you can take advantage of.
Twitter Marketing for Dummies
Looking for an easy way to learn Twitter marketing? No problem. Take a look at Twitter Marketing for Dummies, a free online course offered by Future Inc.
The course provides an up-close and personal look at how to successfully use the microblogging platform to promote your product or service. You’ll not only learn the basics of creating a Twitter profile, growing a following, and creating engaging content—you’ll also gain access to a growing community of Twitter users who are eager to learn more about your product or service.
Marketing on LinkedIn
If you’re looking to learn about marketing on LinkedIn, you’ve come to the right place. The network connects professionals with a shared interest in growing their business. You’ll find highly targeted audiences who are already using LinkedIn to make important connections that can lead to sales.
Take a look at the free online course Marketing on LinkedIn for Dummies from Future Inc. You’ll learn everything you need to know to successfully market your product or service on this professional network including how to set up a LinkedIn profile that draws the right audience to you.
Facebook Marketing for Dummies
Want to learn how to promote your product or service on Facebook? Facebook Marketing for Dummies is the course for you. This free online course from Future Inc. walks you through the steps to set up a profile, build a following, and engage with your audience.
This course is filled with practical examples that will educate you on what works and what doesn’t when it comes to marketing on Facebook. You’ll also discover the most common mistakes that individuals make while marketing on this popular social media platform.
Choosing a Social Media Account
When choosing a social media account for your business, consider the demographics you want to target, the platforms you want to use, and how much you want to spend on each account. When deciding on a Twitter account for your business, for example, consider whether you want to attract a broad audience or a more selective group of people interested in your topic area. You can also use this account to engage with people who follow you. Some companies choose to solely use Twitter to promote their products or services because it is such a versatile platform.
Set Up Blogs and websites to Grow Your Audience
Blogs and websites are a great way to attract potential customers to your product or service. Whether you’re a business owner or a marketing professional, setting up a blog is a great way to gain credibility with future customers. When used strategically, a blog can greatly expand your reach and help establish you as an expert in your industry. Just remember to put the right content out there-and keep it fresh!
If you’re running a business, establishing a blog means you’ll have the opportunity to talk about your work and the products you use regularly… which could also be a source of revenue!
Analyze Data to Understand What’s Working and What’s Not
Data is valuable. Even more so when you’re learning a new marketing strategy or method. This is why many larger businesses and marketing consultancies also have data analysts on staff. You can use this person’s insight to identify what’s working and what needs to be changed to achieve your desired results.
With so much information available online, you can conduct research and analysis to your heart’s content. Take advantage of this and build a solid foundation for your marketing efforts.
Create Content That Works
If you’re looking to educate your audience about your product or service, consider the type of content that will make them interested in what you have to say. For example, product reviews work well for many businesses because they allow the reader to discover valuable information about the product while also entertaining the reader.
If you run a car dealership, for example, you might create a blog post series where you compare different cars based on their safety features. Or if you run a travel agency, you could write a blog post series about the best places to visit based on your specific needs. The list of content ideas is endless.
The important thing to keep in mind is that your content needs to reflect what your target audience wants to see. This is where demographic targeting and digital marketing analytics tools such as Google Analytics come in handy. Creating content that matches what your target audience is looking for is the best way to ensure that you attract the right people to your business.
Create Attractive and Engaging Design
Aesthetics are important. The way a product or service looks can influence a buyer’s opinion of that product or service. When it comes to online marketing, this is even more important. If the design of the site, social media, or email is unattractive or unengaging, it could potentially damage how your audience perceives you or your company. Remember: you’re trying to create an environment that is pleasant and inviting. So, keep this in mind when coming up with marketing materials or design choices for your site.
Don’t Forget About Link Building
Doing SEO (Search Engine Optimization) for your website or social media accounts is another great way to attract potential customers to your product or service. You can have the best content in the world, but if it doesn’t rank well in search results, it’s of no use to anyone.
Link building is the process of obtaining backlinks – or inbound links – to your site or social media account. This is critical for successfully doing SEO. You can get backlinks in many ways, but the most effective method is to create high-quality content that other websites and social media accounts want to link to. When other websites and social media accounts see that you’re creating engaging content, they may not only link to you, but may also promote your content on their own site or account.
Measure the Success of Your Marketing Efforts
As a business owner or marketer, you’ll need to measure the success of your online marketing efforts. This is where things get a bit tricky because you don’t necessarily need to measure the direct results of your marketing efforts. Instead, you can use a tool like Google Analytics to track the success of your overall digital marketing strategy.
Measuring the success of your digital marketing efforts means looking at things like:
- Lead generation (how many people found your website through the Internet and what type of content they clicked on?)
- Site traffic (how many people are actually visiting your site? This number can help you determine how effective your SEO is and whether or not you should change anything about your strategy.)
- Social media interactions (how many people are engaging with your content across platforms? More importantly, which platforms are delivering the best results and which ones might you want to avoid? For example, if you’re getting a lot of engagement on Pinterest but not on Instagram or Twitter, this could mean that you should focus more on those latter two platforms.)
- Conversion (how many people who came to your site actually made a purchase or took some kind of action? This can help you determine the effectiveness of your site’s content and of the overall marketing strategy.)
With these six tips on how to learn social media marketing from scratch, you’ll be able to take advantage of this valuable source of information and learn how to market your product or service online!