Ever wonder how high school teachers are able to keep up with all of the trends and technologies that their students are using?
It’s because many of them have chosen to take the route of’self-learning’ and have set up free social media marketing courses using online platforms like YouTube.
Whether you’re an experienced marketer or someone who is just getting started, you can create a free social media marketing course using YouTube to grow your skill set and gain credibility as a digital marketer.
The Benefits Of A YouTube Course
When you sign up for a YouTube course, you’ll notice straight away that there are no grades or exams to worry about. You’ll just need to upload a series of videos where you discuss key topics that you’ll come across as a beginner.
This way, you can learn at your own pace in the comfort of your home and get accredited for the knowledge that you’re gaining. Think about the last YouTube video that you watched where you learned something new about web design or SEO. That’s what you’ll be using in your daily job as a digital marketer.
One of the primary reasons that YouTube courses are so beneficial is that they provide you with with the opportunity to learn from experts who are willing to educate and share their knowledge with the rest of the world. As an aspiring marketer, this is something that you can’t get from a traditional classroom setting.
Where To Start Your YouTube Course
If you’re looking to create a YouTube course to educate yourself on marketing, here are some top YouTube videos that you should consider looking at. These videos will introduce you to fundamental marketing concepts that you can build upon in your own YouTube course.
- Marketing & Advertising
- Digital Marketing Basics
- Search Engine Optimization (SEO)
- Web Analytics
- Content Marketing
- Inbound Marketing
- Marketing Charts & Calculators
Choose A Niche
If you’re looking to create a career in marketing, you may want to consider choosing a niche to focus on. This way, you can become experienced in one particular area and uniquely qualified to advise companies on their marketing needs.
YouTube is a global platform, which means that if you’re going to create a marketing course, you may want to choose a niche that’s relevant to a global audience. For example, if you’re teaching yourself SEO, you may want to choose a niche such as food blogging or SEO for real estate. In fact, according to HubSpot Blogs, SEO is one of the most in-demand careers right now.
On the other hand, if you’re an expert at SEO and decide to teach yourself content creation for blogs, you may want to avoid specializing in SEO content because it can become very saturated on the platform. Instead, you can choose to teach yourself how to become a successful content creator for blogs in general.
Even though you may have a lot to learn, you shouldn’t feel overwhelmed. Commencement doesn’t have to be complicated: Start small and set a weekly schedule where you’ll learn something new. That way, you’ll be able to build on your knowledge once you’ve mastered the basics.
Additionally, make sure to include some entertainment value in your weekly videos. You could host a Q&A session where you and a guest (e.g., a professor, an expert in your chosen field) answer questions from viewers. You could also do product reviews or use a podcast to interview industry experts.
You may also want to consider creating a blog to house all of your educational videos. Having a central location for your readers to go back to is key for maintaining their interest in your content. Additionally, you can use a tool like Google Analytics to track the number of visitors to each of your blog posts.
Create A Playlist Of Tutorials
Once you have your basic course set up, you can start to build a playlist of helpful videos that will make your YouTube learning experience more enjoyable. You can use a tool like YouTube Analytics to get a good idea of which videos are performing the best and why.
Playlists are a great way to organize videos in your channel and make them more accessible. You can use a tool like YouTube to create a playlist of your favorite videos from other channels. You can also use the playlist to organize videos by topic or keyword. For example, if you want to create a playlist for SEO videos, you can do so by using the keyword ‘SEO’ in the YouTube search bar and clicking ‘playlists’ at the top of the search results.
One of the first things that you’ll want to do after creating a playlist of your favorite YouTube videos is to identify the keywords that you’ll use to optimize your content for SEO. To do this, simply enter the keywords in the YouTube search bar and use the autosuggest to find words and phrases that you should incorporate into your content. For example, if you’re creating a blog post about digital marketing, you may want to look at the keywords that are used in the descriptions of the videos in your playlist. This may include terms like ‘digital marketing’,’search engine optimization’, or ‘SEO’
Build A Community
You can also use your YouTube channel to build a community. In doing so, you can inspire others to learn alongside you or provide them with support if they’re facing an uphill battle like you are.
If you have more than 500 subscribers, you can take this one step further by utilizing YouTube’s ‘Community’ feature. This feature allows creators to engage with their audience through live chats, polls, and more. This can all be done through a single platform, which makes it incredibly easy for creators to build a following.
How To Create A Free Social Media Marketing Course
With the help of some tech whizzes, educational geekos, and a whole lot of caffeine, we were able to put together a detailed guide on how to create a free social media marketing course using YouTube.
To follow this guide, you’ll need to have a YouTube account where you can upload videos, a Google account where you’ll be able to log in to your YouTube channel (if it doesn’t exist yet), and a personal computer (PC).
Also, make sure to have the following applications installed on your PC:
- Google Chrome
- YouTube APP (for Android & iOS)
- Gmail (for email)
- WordPress (for blog)
Now, let’s get started.
Step 1: Create a YouTube Account
The first step is to create a YouTube account. You’ll need this account to log in to your YouTube channel and begin uploading videos. Don’t worry — you can use a different email address to log in to your YouTube account. Just remember: whatever you do on YouTube, you’re public. So if you don’t want your personal information out there, don’t put yourself in this predicament.
Step 2: Get A Good Night’s Sleep
Now that you have a YouTube account, it’s time to get a good night’s sleep. We all know the importance of sleep in maintaining a healthy lifestyle, so it’s no wonder that this advice comes with a digital marketing corollary. In fact, according to HubSpot Blogs, students who get fewer than five hours of sleep per night see a 33% decrease in grades compared to their peers who get at least eight hours of sleep per night.
If you’re finding that your sleep cycle is affecting your productivity, it may be time for a change. Adjusting your schedule so that you get at least eight hours of sleep per night could help you become more focused and productive. Also, keep in mind that many people use caffeine to stay awake, so if this is affecting your ability to sleep, then cutting back on (or eliminating) caffeine may allow you to get a better night’s sleep and therefore make a better impression on your audience.
Step 3: Set The Right Ambiance
The music that you use in your videos can determine how much your viewers will enjoy your content. When it comes to digital marketing, your viewers will mainly be comprised of Internet users, with a small portion coming from people who use social media. Therefore, you need to choose music that both groups can enjoy.