In today’s world, the lines between work and play have blurred. We are so busy with our schedules that we rarely get the chance to relax, refresh, and renew. For those who want to maintain their competitive edge in today’s ever-changing and dynamic job market, learning new things and sharpening existing skills is a must.
Fortunately for us, the internet provides an endless source of knowledge and courses that can help us achieve this. If you’re looking for free online courses for digital marketing skills, then check out these valuable resources.
Best free (and almost-free) online marketing courses
Let’s start off with some of the best free online courses for digital marketing. They’re the perfect place to start if you’re looking to learn the foundations of digital marketing, or want to enhance your current knowledge.
MOOCs (massive open online courses)
MOOCs, or massive open online courses, are also known as “free college courses.” These are massive online classes that anyone can join, and they don’t require you to pay even a cent. The only caveat is that you have to be willing to share your knowledge and participate in discussions with other students.
The benefit of MOOCs is that once you’ve joined a reputable platform like Coursera, you can access thousands of courses from some of the best universities and learning institutions around the world. In other words, you get access to a huge pool of knowledge and skills that you can learn and incorporate into your marketing strategy.
Digital Marketing Foundations
If you’re completely new to digital marketing and want to know what it is, how it works, and why it’s important, then why not start with the basics? Dive into the Digital Marketing Foundations course on Coursera and gain a firm grasp on what makes digital marketing different from other marketing disciplines. From determining the best method of marketing for your product to identifying the digital marketing skills needed to execute this strategy, this 17-module course will teach you the fundamentals of marketing in the digital age.
Upon course completion, you will understand what digital marketing is and how it can be used to effectively promote products. You will also have the opportunity to set up email accounts and conduct marketing experiments to fully grasp the theory behind getting people to buy your product.
If you’re looking to take your marketing analysis a step further and would like to dive into the data to uncover valuable conclusions, then the Marketing Analytics course on Coursera is for you. This 19-module course will give you a firm grasp of how to set up and use different types of analytics tools to track, analyze, and improve your marketing efforts. You will learn how to set up Google Analytics, the industry standard for tracking website usage and marketing performance.
With the right tools, you can easily pinpoint key performance indicators and figure out which methods of marketing are proving to be most effective. You’ll also learn how to prepare useful and engaging analytics reports to present to team members and stakeholders.
Pricing And Terms
This section is something the legal department at TopTierReviews handles just about exclusively. When you register for a free Coursera account, you will be given a certain amount of “credit” as a trial user. You should only register if you’re serious about taking the course and aren’t just using it as a trial run. Once you’ve registered, you can access any of the courses on Coursera, but you will be charged a small fee for each lesson. The cost ranges from $0 to $15 per month, depending on how much credit you have.
If you want to take a course and don’t have the money to pay for it, there are a variety of academic grants and loans available depending on your financial circumstances. Many scholarships and fellowships are also available to encourage educational and career advancement in science, technology, and engineering.
Building A Marketing Library
If you’re like me and you can’t decide which of the courses above are right for you, then why not take advantage of the free courses and build a marketing library? With a few bookmarks to courses and courses you find valuable, you can refer back to these materials when needed and ensure you have all the tools necessary to create and implement effective marketing strategies. Plus, it’s always good to have a backup plan in case any of the courses disappear from Coursera later on.
Marketing isn’t an exact science, and it always changes with the times. That’s why the best plan is to continually educate yourself using the materials available on the internet. When you find a course that you think would benefit your readers, please feel free to share it with us so we can include it in our guide.