How to Create Free, High-Quality Content That Drives Traffic and Conversions

Creating content that converts isn’t difficult. You just have to know what you’re doing and have the right tools. This article will introduce you to a way of creating content that is guaranteed to generate an audience, attract potential customers, and make your business successful.

The Basics Of Online Content

If you’re not familiar with the internet, all of the contents you see online or on social media are essentially free. You may have to pay for web hosting or a monthly subscription to view some content, but the majority of what you see online is available for free.

Whether you’re creating value-add content for your own business or are responsible for content on a larger scale, the basics of online content will apply. When creating content for the web, you have two options: you can either do this from scratch or you can use a tool to create the content for you. I recommend the latter because it saves you time, and if you’re ultimately going to be creating a substantial amount of content, time is something you have in abundance. Even if you’re a professional writer, you’ll still have many hours in the day that you can spend working on content to promote your business. So, rather than doing this yourself, take the time to find a tool that can create valuable content for you in bulk.

The Benefits Of Using A Content Creation Tool

The process of creating content is not something that appeals to all of us. For some, the idea of spending their time writing an article, or a book, or creating a YouTube video, can seem dull and unappealing. The good news is that there are tools that can take the drudgery out of this process and allow you to produce content quickly and with ease. These content creation tools can take care of everything from the design to the copy itself, so that you can just focus on what matters most to you.

Why should you use a tool to create content? A few reasons:

  • It saves you time. Remember, you have more than enough time to create content for your business. The idea that you might have too much time on your hands is itself a drag. Having more time means you can do more, which in turn means you can create more value for your business and customers. So, by using a content creation tool, you can free up time to focus on the more important aspects of running your business.
  • It’s easy to get started with. Most tools will have an easy, step-by-step process that walks you through them and helps you get up and running without having to delve into the nitty-gritty of content creation. You might have to tweak a few things here and there, but for the most part, you’ll be able to follow the process and end up with some high-quality content without too much thought.
  • It provides you with a template. When you’re new to the whole process of creating content, it can be difficult to know what’s supposed to go into an article, a book, or a YouTube video. That’s where the templates come in. In most cases, you’ll be able to find a suitable template for the type of content you want to produce. You’ll simply have to fit your article, blog post, or video around it. Some articles, like webpages, can have more of a free form layout, which means there’s more room for creativity. When it comes to visual content, like infographics, the template can limit you, but it also provides a clear starting point for your creativity.
  • It provides you with a good balance of inspiration and information. Look, sometimes you just need a good idea or a concept to write about. Other times, you might want something more concrete to refer to. A Content creation tool can provide both, which is something that will appeal to both beginners and experts alike. When you’re writing an article for publication, you’ll want to make sure that you’re providing information that’s valuable to your readers. At the same time, you don’t want to bog yourself down with too many technical terms and phrases. A good Content creation tool will provide you with the inspiration you need and also give you the vocabulary to describe what you’re seeing in plain English.
  • The content is already written for you. Sometimes you don’t have the time to draft an article yourself. That’s why you need to find a tool that can turn your ideas into beautiful words on a digital page or screen. If you do have the time to draft the article yourself, you can take the pain out of the process by using a content creation tool. The catch is that you’ll have to enter the keyword and topic for the article yourself. It’ll then search for the best-matched articles on the topic and give you a selection of articles, which you can choose as your reference point for the article you’re writing.

The downside of using a tool to create content is that you have to be consistent in using the tool. Some writers and content creators complain that using a tool to create content slows down the process and makes it less creative. Since you’ll be working with pre-written content, you don’t have the ability to make any major changes to the content, other than perhaps adding a little bit here and there to make your article more accessible to your target audience. This could entail adding images, changing the font, or rearranging the order of the paragraphs. For those looking for greater creative control, this could be off-putting.

Where Do You Need To Start?

Now that you have an idea of the benefits of using a content creation tool, it’s time to figure out where you should start. It’s good to have a general idea of the type of content you want to produce, but ultimately, you’ll want to find a tool that’s specific to your needs. Take some time to do research on the internet to find out what content creation tools exist and which one suits you best.