It’s important for entrepreneurs to understand the fundamentals of marketing. And although marketing can seem intimidating, it doesn’t have to be. There’s also a wealth of free resources available online that can help. In this guide, we will discuss 10 of the best free business marketing books available online.
The Ultimate Marketing Guide: Everything You Need to Know for Effective Marketing Campaigns
This practical marketing guide will teach you how to create effective marketing campaigns for your business. You will learn the different approaches to marketing, including; SEO, Content Marketing, and Social Media Marketing.
What makes this guide unique is that it covers all the fundamentals of marketing in a simple, easy to understand way. Even if you’re new to the concept of marketing, you will still be able to apply what you learn effectively, once you’ve finished reading it. Furthermore, you will begin to understand how to approach marketing for your own business, and will be able to determine which methods work best for you.
Some of the topics you will learn about include:
- SEO – Search Engine Optimization
- Content Marketing – Creating content that will engage and captivate your audience
- Social Media Marketing – Leveraging the hundreds of millions of users that are on social media networks
- Email Marketing – Building and managing your email list
The Complete Guide to Online Marketing
This practical guide will teach you the fundamentals of online marketing, including how to create an effective SEO strategy for your business. You will learn how to use free tools such as Google Analytics and Hootsuite to easily determine the success of your campaigns. What makes this guide different is that it focuses on helping you find the right marketing tactic, rather than simply teaching you marketing principles. So even if you’re new to the area, you will still be able to apply what you learn.
Some of the topics you will learn about include:
- SEO – Search Engine Optimization
- Content Marketing – Creating content that will engage and captivate your audience
- Social Media Marketing – Leveraging the hundreds of millions of users that are on social media networks
- Email Marketing – Building and managing your email list
- Video Marketing – Using video content to attract, engage, and convert your audience
- Mobile Marketing – Converting your customers into sustained brand advocates via mobile messaging strategies
- Remarketing – Retargeting customers with pinpoint accuracy, and re-engaging them on a journey towards conversion
- Display Advertising – Targeting specific segments of the population via digital display advertising
- Affiliate Marketing – Earning a commission from advertising other companies’ products & services
Digital Marketing For Dummies
If you’re looking for a practical guide that can help you understand the basics of marketing, this is the book for you. You will learn how to set up an SEO strategy, using Google Ads and Google Analytics to easily track the results of your campaigns. What makes this guide different is that it focuses on helping you find the right marketing tactic, rather than simply teaching you marketing principles. So even if you’re new to the area, you will still be able to apply what you learn.
Some of the topics you will learn about include:
- SEO – Search Engine Optimization
- Content Marketing – Creating content that will engage and captivate your audience
- Social Media Marketing – Leveraging the hundreds of millions of users that are on social media networks
- Email Marketing – Building and managing your email list
- Video Marketing – Using video content to attract, engage, and convert your audience
- Mobile Marketing – Converting your customers into sustained brand advocates via mobile messaging strategies
- Remarketing – Retargeting customers with pinpoint accuracy, and re-engaging them on a journey towards conversion
- Display Advertising – Targeting specific segments of the population via digital display advertising
- Affiliate Marketing – Earning a commission from advertising other companies’ products & services
The Art of Effective Digital Marketing
If you’re looking for an in-depth guide that can help you understand the nitty-gritties of marketing, then this is the book for you. Learn how to set up automated email campaigns, and track the results of your campaigns in Google Analytics. What makes this guide different is that it goes into great detail about each step in the process, as well as how each one affects the overall results of your campaign. So even if you’re new to the area, you will still be able to apply what you learn.
Some of the topics you will learn about include:
- SEO – Search Engine Optimization
- Content Marketing – Creating content that will engage and captivate your audience
- Social Media Marketing – Leveraging the hundreds of millions of users that are on social media networks
- Email Marketing – Building and managing your email list
- Video Marketing – Using video content to attract, engage, and convert your audience
- Mobile Marketing – Converting your customers into sustained brand advocates via mobile messaging strategies
- Remarketing – Retargeting customers with pinpoint accuracy, and re-engaging them on a journey towards conversion
- Display Advertising – Targeting specific segments of the population via digital display advertising
- Affiliate Marketing – Earning a commission from advertising other companies’ products & services
SEOTools.com: The Definitive Guide to SEO Tools and Resources
This is an essential resource for any business, regardless of what industry you’re in. You will learn how to use free tools such as Google Analytics and Hootsuite to easily determine the success of your campaigns. What makes this guide different is that it focuses on helping you find the right marketing tactic, rather than simply teaching you marketing principles. So even if you’re new to the area, you will still be able to apply what you learn.
Some of the topics you will learn about include: