In previous articles, we explored the different ways that marketers can automate their marketing processes to make the most of their time and produce higher quality content. We also looked at various tools that can help them automate these processes and connect them to take action campaigns.
However, while preparing to launch a new website or app, your marketing team might be wondering what next. How can they automate the processes of marketing without spending thousands on expensive software or hiring a digital marketer?
The good news is that there are several free training courses that teach you how to automate marketing processes and how to use tools to do so. These courses can help you succeed as a marketer even if you have no previous experience.
Here, we will discuss five of the best free online marketing automation training courses that will help you succeed in becoming a digital marketer. We will go over the key things you need to know after completing each of these courses, as well as highlight the pros and cons of each one.
1. HubSpot Academy: Marketing Automation for Non-Technical Users
If you’re looking to get your feet wet in marketing automation, HubSpot Academy is a perfect course for you. It’s free and features over 20 lessons that walk you through all the basics of creating, editing, and scheduling automated email campaigns, using the HubSpot platform. You’ll also learn how to track and analyze your results using the tool.
2. Marketing Essie: Email Marketing for Beauty and Fashion Professionals
Do you want to master email marketing for beauty and fashion professionals? Then take a look at Marketing Essie, an email marketing training course that will introduce you to over 15 tools and platforms used by digital marketing teams around the world.
3. Google Analytics For Dummies
If you’re looking to beef up your Google Analytics skills, take a look at the Dummies Guide to Google Analytics. This 12-part video series is brought to you by WOW Hi Tech & SEO and is an excellent resource for learning how to use Google Analytics. This popular marketing analytics tool can be a bit tricky to comprehend, but once you do, you’ll wonder why you didn’t learn more about it earlier. It’s free and features easy-to-follow tutorials that explain the different features in plain English.
4. Pardot Academy: Marketing Automation for Non-Technical Users
If you’re looking to get your feet wet in marketing automation, Pardot Academy is a perfect course for you. It’s free and features over 20 lessons that walk you through all the basics of creating, editing, and scheduling automated email campaigns, using the Pardot platform. You’ll also learn how to track and analyze your results using the tool.
5. Salesforce Academy: Marketing Automation for Non-Technical Users
Do you want to master marketing automation? If so, then take a look at the Salesforce Academy. This 30-credit hour course will teach you the fundamentals of marketing automation from a sales perspective. It’s designed for marketers, sales managers, and executives who are curious about marketing automation and don’t have much experience with it. This course will also help you understand how to use the CRM to track and analyze marketing activities and results.
Which One Should You Take?
Ultimately, it’s up to you to choose which one of these courses to take. All of them are valuable and can help you succeed as a marketer. Which one you should take depends on your experience and what kind of results you’re looking for. If you have little to no experience, then take a look at HubSpot Academy.
Alternatively, if you have some experience but are looking for a bit of a boost, then take a look at Pardot Academy or Google Analytics For Dummies. Lastly, if you’re looking to take your knowledge to the next level and learn more about email marketing, then consider Marketing Essie or Salesforce Academy.