Do you want to become an expert in Google Marketing? Want to know which tools work best for ranking and engaging your audience? Want to know how to optimise your content to get the best results? Then this course is for you. With expert guidance from SEO Consultant, Darren Henry, you will step-by-step teach yourself how to become a true Google marketing guru. Over the course of nine months, you will learn the foundations of digital marketing including Google Analytics, Content Strategy, and Landing Page Optimisation. You will also learn how to design quality PPC campaigns using tools like Google Adwords and Google Optimize.
What You’ll Learn
Once you’ve completed the course you’ll not only have a firm grasp of the Google Marketing world, but you’ll also know which tools work best for your unique business. You will also be able to integrate all of this knowledge into your day-to-day work so you can begin applying what you’ve learned immediately. Below is a list of the courses that you’ll learn in this platform:
Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is the process of raising a site’s visibility in the organic results of a search engine. The better your SEO strategy, the better your website’s conversion rates will be in the long-run. If you’re looking to optimize your site’s content for organic search, then this course will help you get started. You’ll learn the importance of content and the ever-changing world of SEO and how to best utilise its various tools and platforms to gain an advantage over your competitors.
Pay Per Click Advertising (PPC)
PPC (Pay Per Click Advertising) is a type of advertising that gives you control over your marketing budget so you can exactly target the audience that you want to reach. Create ads that are relevant to your business and use tracking tools to determine which ones are performing the best. Once you know which ones are performing well, you can simply scale down your campaign and avoid wasted ad spend while optimising for performance. PPC is a great choice for entrepreneurs and small businesses who want to gain a foothold in the digital market without the additional costs that traditional marketing channels charge for.
Marketing through email is a powerful tool and a lot less expensive than you’d think. If you’ve got an email list, you can send out automated emails with sales messages, product announcements, and much more. This is a quick and easy way to get in touch with your audience and keep them interested in your product or service. Learning how to use email marketing effectively can put you a step ahead of your competitors.
Social Media Marketing
If you’re active on social media, you’re clearly aware that content can have great marketing value. Whether you’re marketing a product or service through an Instagram photo or you’ve got a blog with lots of valuable content, these platforms can be used to promote your product or service and grow your business. The key to social media marketing is to be consistent and to engage with your audience through entertaining, educational, or helpful content.
Creating useful, engaging content is one of the most effective ways to gain traction in the digital market. When people are searching for information about your products or services, they’ll often click on blogs and websites that have relevant, valuable content. Learning how to create unique blogging content can put you a step ahead of your competitors. Whether you’re writing a blog post for your own benefit or you’re doing so as part of a content strategy, you’ll want to be sure that each piece of content is engaging and provides value.
Every business, big or small, wants to grow their sales. While there’s no exact science to conversion optimisation, it’s a technique that’s based on the theory of psychology and physiology where you attempt to identify the elements that contribute to a successful conversion. You’ll learn about various research-based methods that can be used to gain insights into the behaviour of your website visitors and then use that knowledge to improve the way in which you engage with your audience. This could include the type of content that you use, the layout and design of your website, or even the words that you choose depending on your niche.
This is a massive area that encompasses everything from usability testing, to A/B testing, to website analytics and even more. There are simply too many tools and platforms to list here, but you’ll learn far more by taking the time to explore the internet than by simply learning about the tools.
Running a PPC campaign can be both cost-effective and quick. You can get started with small budgets and high hopes, then as you start to see results, you can gradually increase your spending. If you’ve got limited funds, you might want to consider a PPC campaign, especially if you’ve got a limited number of marketing channels through which you can disseminate your message. As with any new platform or tool, there’s a learning curve so ensure that you’ve got the necessary funds to invest in learning how to use PPC effectively.
If you’re searching for a cost-effective way to market your product or service, then consider using a tool like Google Adwords. It’s a free service that allows you to set up campaigns with minimal effort, whilst providing you with the data that you need to continuously optimise your spend towards more leads and sales. As with any type of advertising, be sure to research the terms that you’re using so that you can target the right audience and avoid wasting your time and money on people who aren’t interested in your product or service. With PPC, you can achieve accurate and targeted results without having to pay for every click.
Whether you’re looking to step into the role of a marketing guru or you’re simply interested in gaining greater knowledge of the field, this is an excellent starting point. You’ll not only have the tools needed to succeed, but you’ll be taught by an expert who’s been there and done it all before.