Free College Course: Online Marketing for Businesses

Do you want to become an online marketer, but don’t know where to start? Do you want to learn practical skills that will enable you to generate revenue quickly? If so, then you’ve come to the right place! In this course, we’ll show you the ropes, so that even if you have never handled marketing for a business, you’ll feel confident that you can handle online marketing and generate a revenue stream quickly. Let’s get started.

Why Should You Study Online Marketing?

If you’re reading this, I assume that you’re looking for an answer to the question: “Why should I study online marketing?” Hopefully you’re not asking because you don’t want to study online marketing. That would be a wrong assumption. You’re not being asked to choose a career path, you’re being asked to learn a skill that will enable you to generate revenue for your business or brand. In order to do this, you will need to understand the theory behind online marketing and how to put it into practice. Let’s dive into it.

The Demand for Online Marketers

The demand for online marketers is predicted to increase by 18% year-over-year.

According to HubSpot Blogs research, there are currently about 78,000 job openings for digital marketers. If you’re reading this, I assume that you’re looking for a job as a digital marketer. If that’s the case, then congratulations! You’re in luck because there are plenty of opportunities available. Now, the problem is that not everyone will make it easy for you to find the right job. Some employers will only consider candidates with experience in digital marketing, while others will prefer you to have a degree in computer science. Still, the demand for digital marketers is growing, so it should not come as a great surprise that someone is willing to hire you.

The Growing Popularity of E-commerce

E-commerce has been growing steadily for years, and it continues to attract new customers and retain those already in the fold. According to the NPD Group, online shoppers spend about three hours per day on e-commerce sites, and about 20 minutes per day on social media sites (Twitter, Instagram, and Facebook). If you’re running a business, then taking advantage of this growing audience is a good idea. You can use e-commerce to sell your products, promote your services, or raise funds for your organization. Not sure where to start with e-commerce? Don’t worry, we’ll cover that as well.

The Benefits Of Learning Online Marketing

Now, not all learning opportunities are created equal, and not all online courses are created equal. In order to get the most out of this course, you should be sure that you’re taking the right one. Here are just some of the benefits of taking an online marketing course:

  • Accessible – You can take this course from the comfort of your home, your office, or even a coffeeshop, using a laptop, tablet, or mobile device.
  • Convenient – You can review the lectures at your leisure, as soon as they’re posted. If you’re on one platform, such as YouTube, you can sign up for a free email account and follow the course there. You can also take the course on mobile, using the Lectures app.
  • Variety – There are plenty of free online marketing courses out there, so you’ll have your pick of which one to take, depending on what you’re looking for.
  • Informative – The videos will teach you the theory behind the course, as well as put it into practice. The best part is that you can learn at your own pace, whenever you want. You won’t have to wait for a class to start or stop by, as you might with a traditional college course.
  • Versatile – With a little bit of research, you’ll be able to find an online marketing course that will suit your lifestyle. For example, if you’re a business owner who also wants to get ahead in online marketing, you can take the course on how to gain more customers and increase revenues online.
  • Fulfilling – If you’re looking for a flexible learning experience that will allow you to fit it into your schedule, then consider online marketing. The ability to work remotely is one of the perks of this particular career path. No more morning meetings, mid-day coffee breaks, or evenings out with your friends. You can learn market analytics, digital marketing, and e-commerce optimization from the comfort of your home.
  • Career-boosting – If you’re looking to change gears and explore a different career path, then consider online marketing as a possible springboard. You won’t be able to use all of your existing skills, but you will be able to gain experience that will set you apart from other job seekers. Not sure what kind of work environment you want to create? Learn marketing analytics, and you’ll be able to get a better sense of how much traffic you’re getting, how effective your social media campaigns are, and which products are performing the best.

The Challenges Of Online Marketing

Now, not every aspect of selling online will be easy, which is why you need to be prepared for the challenges that you’ll face. Here are some of the things that you’ll need to deal with if you decide to go down this path: