Frank: The Best Online Marketing Tool for Small Businesses

I’m sure that many of you have heard of Google Analytics, but have you ever heard of Fran?

Yes, Fran is more than just a search engine. It is an entire analytics and management platform designed for small businesses and online marketers. And it is the best choice for companies willing to grow beyond just a website.

You may be wondering how Google Analytics and Fran can work together. Well, Analytics enables you to understand how visitors interact with your website or online store. With the information provided by Analytics, you can implement change through digital marketing, or take a different route and optimize based on the results from the experiment.

What Is Google Analytics?

While Google Analytics is primarily used to track website traffic and perform marketing analysis, it also provides you with the data you need to understand how people are using your product or service. Basically, with Analytics, you can have the convenience of having all of your marketing analytics in one place. This gives you the power to understand what is working and what needs to be changed to better engage your audience.

To give you an example, let’s say that you set up a store selling t-shirts, and you use Google Analytics to track the performance of your website. You can see that visitors are interacting with your site but aren’t making the purchase you were hoping for. Perhaps this is because the colors they are seeing aren’t very vibrant, or the style is not something that will resonate with their demographic.

If you look at the reports provided by Google Analytics, you will notice a number of sections. Among them are the Traffic Sources report, which breaks down how visitors found your site. This can help you determine the effectiveness of your SEO strategy and the nature of your site’s content in bringing in the traffic you hope for. The Traffic Referrers report shows you the websites that directed users to your site.

What Is Fran?

Now let’s take a look at what Google has to say about Fran:

  • Analytics for sales and marketing performance, with a focus on small and medium businesses.
  • Focused on driving quality leads to your business.
  • Get performance reports and dashboards that you can use to make informed decisions quickly.
  • Access to over 50,000 business and marketing metrics.

So, as you can see, Google sees Fran as a tool for small businesses that want to grow beyond just a website. What does this mean for you? Well, it means that you can use this platform to help your business achieve its full potential. Instead of just looking at your website’s traffic, with Fran you can track all of the visitor’s interactions with your business.

You can use the tool to build a solid foundation for your business, and then use the insights from the experiment to alter your strategy and drive more leads to your door.

How Does It Work?

As a business owner, you may be wondering how to use Google Analytics and Fran together. Here’s how it works:

  • First, you will need to setup a Google account and log in.
  • Then, you will need to download and install the Google Analytics plugin for WordPress.
  • Once that is done, you can activate the plugin by clicking on the Admin menu from within WordPress and choosing Analytics from the drop-down menu.
  • You will then need to enter your Google Analytics account information (which you can find in your Google account dashboard) into the appropriate fields within the WordPress plugin so that the information can be imported into your Analytics account.

As a user, you can search for products, services, or topics of interest within the Google search bar at the top of the browser window. When a website comes up in the search results, you can click on the small button highlighted in the image above to be taken to that website.

If you click on the magnifying glass button to the left of the search bar, you can then enter a new search term, or revise the one currently in the search bar. For example, if you search for “accountant” you will see a number of search results. If you click on the first search result, you will be taken to the website for Ncube, a CPA firm based in Houston, Texas. However, if you enter “tax accountants near me,” the search results will include a number of different CPAs and other accounting firms in your area.

As a business owner or marketer, you may want to consider using Google Analytics to keep track of your website’s traffic and performance. Once you understand the metrics, you can choose to change your strategies and approaches to meet the specific demands of your target audience.

Fran can also be used to track your social media activity and to analyze the results of your online marketing strategy. For example, if you have a Twitter account and you use the tool to track your tweets, you can see the results of your strategy and choose which route to take to continue gaining traction.

Why Should I Choose Fran?

So, here’s the deal: you can use Google Analytics to track your website and social media activity, and determine the effectiveness of your marketing strategy. But… what if you want to grow beyond just a website and into another channel, such as social media or email marketing? This is when you should choose Fran. Just imagine the headache of having to log in to different platforms to check on the status of your marketing in each one.

With Google Analytics, you can use the free API to pull data into your website. So, while you can use the platform to monitor your social media activity, you can also use the information from your analysis to drive more leads to your website.

And speaking of leads, let’s say that you use an email marketing program to communicate with your customers. You can use the Google Analytics data to determine the impact that your email marketing has on your business.

When it comes to small businesses, the options for online marketing can seem overwhelming. There’s Shopify (SHOP), which is a completely free platform that allows you to set up an online store. You can get product listings, take payments through PayPal (PYPL) or Stripe (STRIPE), and you can use the built-in analytics to track your business’ sales. You also have HubSpot (HUBS), which is a popular, all-in-one platform that can be used to set up an email campaign, create a website, and track marketing performance.

But none of these platforms are ideal for small businesses that want to grow beyond just a website. This is because they don’t provide you with all of the necessary tools to do so. That is where Fran comes in. By uniting Analytics and a marketing tool, you can have all of the data you need to grow your business without having to worry about which platform to use.

Where Can I Find Help With This?

If you’re looking to grow your business, you might be wondering where to start. The good news is that you can find help everywhere you look — online.

  • Forums – There are a number of forums where entrepreneurs can come together to discuss various topics related to online marketing and business growth. You can participate in these communities to get advice from others that are going through the same thing you are.
  • Blogs – The vast majority of online marketers and small businesses rely heavily on blogs to spread the word about their products and services. If you’re looking for advice or want to share your own story, blogging is a great way to do so. If you’re looking to grow your business, why not try creating your own blog? You can use a tool like WordPress to make it super easy to get started.
  • Social Media – Every entrepreneur or business owner should be on at least one social media platform, whether it is Twitter, Facebook, or Instagram. These are all great places to connect with potential customers and to engage with them.
  • Quora – This is a question and answer site that is great for learning. If you’ve got a question about marketing, email marketing, or anything else for that matter, you can ask it on Quora and get a number of great answers. You’ll find tons of information and interesting discussions on this site. Just remember, be genuine and don’t give false information.