Fort Worth Online Marketing: How to Grow Your Business from $0 to $100k

I have always considered myself an internet marketer, but never really worked in the field. I read tons of articles, watched videos, and took classes online to try and find my place in this world. It was pretty daunting to say the least. There were a lot of terms and concepts that I didn’t know, let alone understand. It was a real eye opener.

I started my career on the low end as an SEO (search engine optimizer). I don’t think I will ever forget the day when I got my first client. I had worked hard to get this client, and finally got the chance to show my value. I took the project, and crushed it. Literally. The client’s website had been languishing near the bottom of Google’s search results for a really long time, and I helped him move up and overtake his competitors.

After that, the work just started flowing. I learned so much from that first project, and was able to pull ideas from it and implement them into my work. Soon, I was getting work from top brands and companies like Subway and Hanes. It was an amazing feeling.

The problem is that not all business opportunities are created equal. There are a lot of pitfalls that you need to avoid, and sometimes it’s difficult to tell what will be a good fit and what won’t. That’s why I’ve decided to put together this guide outlining the steps to take before you invest your time and energy in trying to grow your business. Let’s get into it.

Be Selective

When you’re new to this, it’s important to be selective about the projects and clients that you take on. There are a lot of scammers out there who will try to take advantage of inexperienced business owners, and it’s your responsibility to protect yourself against them. You don’t want to get caught in a scam, so make sure that you’re not being fooled by not doing business with anyone that you aren’t sure about. There are a lot of different tricks scammers use to make you think that they are exactly what they seem to be, and you will feel much safer getting work from more established businesses. If you’re still skeptical, ask the business for references and go from there. There are a lot of good, established companies out there who will be happy to give you a reference for the quality of their work.

Avoid These Common Pitfalls

There are a lot of things that you need to avoid if you want to grow your business successfully. Here are just a few of them.

  • Overpromising. It’s very common for entrepreneurs to promise the world to their customers, and then once the client is locked in, they have no qualms about walking away. Be mindful of what you promise and try to deliver. More often than not, you’ll be able to negotiate a better deal than what was originally offered.
  • Underpromising. The opposite of overpromising. If you under promise and then deliver above and beyond what was agreed upon, you’ll find that the customer will still be very happy. This is especially beneficial if the customer is already somewhat pleased with the service that they received, as being over- or under-promised is very frequently used as a bargaining chip in these situations.
  • Rushing. This is arguably one of the most important things that you need to avoid. When you rush a job, you often end up producing a product that isn’t of a high quality. You can’t expect to get the results that you want if you don’t take the time to do what you need to do. Make sure that you’re not being fooled by not rushing to complete a project. Take your time and do it right.
  • Not charging enough. I’ve talked to a lot of business owners who struggle with this issue. When you’re starting out, it’s hard to know how much to charge. Once you find your niche and determine the market rate for your services, don’t be afraid to bump it up a bit. But, make sure not to charge more than you ought to. If you do, you’re either doing someone a favor or you’re losing money.
  • Not using a support team. Your ability to grow your business is directly related to the support that you provide. If you’re doing all of the work by yourself, it’s a lot harder to ask for help when you need it. There are a lot of little things that you need to do on a daily basis to make sure that your business is running smoothly. If you’re not careful, this can easily turn into a full-time job. So, use your resources wisely and hire someone to help you out when you need it.
  • Not tracking performance. Just because you’re paying someone else to take care of your web traffic and gain sales for you, doesn’t mean that you shouldn’t be tracking the results of your efforts. It’s important to measure the results of your marketing efforts, and try to improve on them whenever possible. If you’re not tracking performance at all, it’s very difficult to know if your efforts are having the desired effect.
  • Not preparing for the future. Do you plan on growing your business in the future? If so, then you need to start preparing now. This is especially important if you’re planning on taking on more work than you can handle on your own. Hiring someone to help you is usually a good idea, and if you don’t have the money, you can always look into getting a loan.
  • Being picky about the clients that you work with. You can’t grow your business if you don’t get any work. So, make sure that you’re not turning down any project that you believe in. It’s important to have confidence in your abilities, but it’s also important not to be too cocky and put yourself in a position where you’re not pleased with the outcome should things not work out. Stay positive, and you’ll be able to tell which projects are a good fit for your company and which ones you should avoid like the plague.

Build A Reputation

One important thing that you need to do to grow your business is to establish yourself as a reputable online marketer. This is a lot easier said than done, but it’s all about following a set of steps to achieve this goal. Be consistent, and you’ll be able to tell whether or not people are starting to see you as an expert in your field. Here are the steps: