Online Marketing for Beginners: How to Get Started in the World of SEO

Looking for a way to make money from home? You’ve probably considered exploring the lucrative world of online marketing, which can be both exciting and lucrative. Earning passive income online isn’t easy, but it is possible. In fact, there are many ways to make money online without ever touching a keyboard. If you’re looking to get started in the world of SEO, here’s a beginner’s guide to do just that.

Set Up Your Account

Before you begin any sort of online marketing activity, you’ll first need to set up an account with a major search engine such as Google or Bing. To get started, simply visit the websites of these search engines and click the ‘Sign up’ button to create an account. You’ll be asked to enter a valid email address and a password. When you create your account, you’re given the option to choose a security question and answer to verify your identity. You can also choose to make your account private (meaning only you can access it) or public (meaning anyone can access it).

It’s important to remember that search engines love to work with bloggers, as it is likely that the content you create will be relevant to your target audience. If you’re a blogger looking to expand your reach, consider creating and participating in SEO-friendly content. Doing this can help you establish yourself as an authority in your industry while boosting your bottom line.

Choose A Niche

One of the first things you’ll want to do after setting up your account is decide on a niche. Nowadays, anyone can become a ‘content creator’, but not all content creators are created equal. It is possible to become a ‘go-to’ source for information on your chosen topic, which will make you money online. Consider the niche you fall into as a potential source of income and how you can build upon that strength to become someone who’s considered ‘expert’ in your industry. Remember: you can only make money online with a sales funnel and a follow-up email campaign. Choose a niche that you think you can achieve mastery in, and then use that mastery to build a following.

Find Your Blog’s Inspiration

Your blog will serve as the foundation of your online marketing career. Before you begin any content creation activity, it is a wise idea to do your research and find inspiration for your blog posts. The best way to find inspiration is to look for other prominent blogs in your chosen niche. You can also contact notable bloggers in your industry to see if they are willing to share their knowledge and give you some tips on how to improve your blog. Having a clear direction and purpose for your blog is essential, as is having a plan for how you’ll achieve that direction and purpose.

When you find a guide, blog post, or news article that you think will be beneficial to your target audience, you can use that content to inspire your own posts. If you are using a CMS such as WordPress, you can use their built-in ‘pull-quotes’ feature to easily insert a quote into your post. This feature allows you to easily and effortlessly integrate quotes into your content without having to look for a tool to do so. When you are using a tool to create your blog, ensure that you look for one that has a feature rich platform with an active developer community. Also, find a blogging tool that has a free option, as that will make it easy for you to try it out before you invest in the paid version.

Pick A WordPress Theme

The WordPress platform is one of the most popular content management systems (CMS) used for blogs. It is a free platform that is open source and supported by the WordPress community. The advantage of using WordPress is that it is extremely easy for anyone to use and set up a blog. Anyone familiar with basic HTML and CSS can use the platform to build a blog in no time at all. If you’re looking to build a blog for your own use or that of your company, the choice of a WordPress theme is essential.

When choosing a WordPress theme, make sure that you look for one that is flexible and easy to customize. Bear in mind that you’ll be using your blog to promote your products or services, so you’ll want to choose a theme that is easy to navigate on your web browser (especially if you are just typing in the address bar). The best themes are highly flexible and allow you to customize almost everything about the way your blog looks. They also typically have a large number of pre-built and custom-made widgets that you can insert into your blog.

Get A Professional-Looking Blog

Once you’ve picked a theme for your blog, it’s time to start customizing it. One of the first things you’ll want to do is grab a hold of your blog’s URL (typically found at the top of your browser window when you are on a blog’s home page). Then, using that URL, navigate to the ‘customize’ option in your WordPress dashboard.

You’ll see a screen similar to this:

Make sure you’re in the General section of the dashboard, as shown above. Once in this section, you can start customizing your blog’s design by choosing from a variety of free templates that look like this:

As you can see, the above templates offer up a variety of design choices, depending on your level of customization and knowledge of HTML and CSS. If you’re happy with the way your blog looks at this point, you can click on the ‘Publish’ button to make your changes live. 

From here, you can continue tweaking the design of your blog until you’re happy with it. If you’re a beginner, you might not want to make many changes at first, as you might not know which template is best suited for your blog. However, as you get familiar with HTML, CSS, and the WordPress dashboard, you’ll become an expert in designing and customizing your own blog. Designing and tweaking a blog’s look can be a never-ending process, so be sure to find the time to do this in a calm, creative state of mind. Changing the look of your blog can be a subtle yet noticeable way to make it more appealing to your audience. When was the last time you took a quick look at one of your favorite blogs and thought “That’s nice, but I wouldn’t wear that,” or “The font is a bit too big,” or “That layout makes the post content a bit harder to read?” The point is that you, the designer, are in charge of how your blog looks. You can use any number of free tools online to help you find the perfect theme for your blog. Keep in mind: don’t rush into buying a theme. Take your time and find the one that is best suited for your needs. The right theme can make or break your blog’s design.

Choose An Email Service Provider

An important part of building a profitable blog is to find a way to collect email addresses. When someone subscribes to your blog, you’ll receive an email from them letting you know that they’ve subscribed. You can use this email to send out useful tips and info about your blog and its content, as well as promotions for new products and offers. You can find a free email service provider at the link below. When picking a provider, make sure that you look for one that’s highly secure and has a high rating in the industry. Some examples of reputable email marketing providers are MailChimp, AWeber, and Hello Bar.

Creating an email list is one of the most effective ways to grow your blog’s revenue, as it allows you to send out periodic emails with key tips and advice on how to use your blog, as well as info on products and services relevant to your niche. These emails can eventually turn into paying customers who feel the need to purchase your products or services directly from you.

Choose An Analytics Package

You’ll need to track the effectiveness of your blog’s content if you want to be able to improve it and make it more valuable. The best way to do this is to install and use an analytics package. The package will track the traffic to your blog and let you know how effective your content is at attracting and engaging an audience. Some analytics packages are free, while others require a monthly subscription. When picking a package, make sure that you look for one that’s easy to use and that has a clear display of statistics. If possible, find a package that integrates with your chosen blogging platform. Some examples of analytics packages that work with WordPress are Google Analytics and Bitly. When choosing a package, be sure to read reviews online from previous users who have signed up for the service. This will give you an idea of what to expect.