Ever wonder what sets successful businesses apart from those organizations that struggle year after year?
What separates the ordinary from the extraordinary?
What do the so-called “best” businesses do that smaller companies don’t do as well?
Do these successful organizations have something more than good fortune? Something that they acquired along the way that allowed them to thrive?
Is there something that you can do to turn your business around?
Is there something that you can do to become the best in your industry?
What is direct marketing and why should you care?
What is direct marketing and why should you care?
You see, despite the fact that you may live and breathe marketing on a daily basis, you may not be doing it directly. You may be doing it indirectly through an agency or a consultant, or even by yourself.
What is direct marketing?
Direct marketing is simply marketing with a marketing budget of under £500.
In other words, you’re spending your own money on marketing, rather than spending money on advertising or paying a marketing agency.
Why should you care about direct marketing?
Because having a budget of £500 or less opens up a whole range of exciting opportunities that you wouldn’t have otherwise. For example, you could afford to purchase a few thousand individual gift cards for the holiday season. These gift cards would help you to directly target the right audience without needing to waste money on traditional mass marketing methods.
Gift cards are a fantastic way to engage with your customers. Not only do they allow you to directly target the right audience (your gift recipient), but they also create a sense of urgency. People want to get their hands on the gifts before they sell out. This is also why you should try and avoid putting a sell-by date on your gifts. Your customers will feel that they are missing out if the items are no longer in stock when they arrive. This will make them feel like a unique gift was specifically created just for them.
Along with gift cards, you should try to purchase individual stock for your different products too. For example, you may want to purchase some shoes in bulk at a discounted rate. Or you could grab a package of chocolate truffles for the same reason. These are just a few examples of how you could use stock to your advantage. This is something that most companies don’t bother doing because they think that they can’t compete on a price basis. However, if your customers are seeing that you offer attractive discounts, they may choose to shop with you even when your prices are higher. This could potentially boost your sales.
When you purchase stock for individual items, you are able to determine the quantities that you want to order. If you are doing this for a limited time, then you should order a smaller quantity than you would normally. The reason for this is that you don’t want to overload your stockroom. Instead, you want to make sure that each item gets properly packed and stored. This will make it easier for your staff to find the items when they need them. It also creates a sense of pride among your employees when they see that there are only a few items left over after all of their hard work.
Benefits For the Customer
While you may want to do everything in your power to improve your marketing efforts and increase your sales, it’s important to keep your customers in mind. What benefits could they receive from your direct marketing strategy?
One of the major benefits of direct marketing for customers is being able to shop online anytime and anywhere. Thanks to e-commerce and the growth of online marketplaces, customers have the ability to discover a massive range of products that they might like without ever having to set foot in a retail shop. This makes it easier for them to look for what they want and avoid wasting time in search of a shop that might have what they’re looking for. If your customer doesn’t live near one of the many online marketplaces that you might want to be a part of (Amazon, eBay, Etsy, etc.), then it can be difficult to find the products that they want without having to search through numerous websites.
Thanks to companies like Printful, which provide online printing services, it’s possible to satisfy your customer’s needs without leaving the comfort of your home. Customers might like the convenience of being able to order what they want and have it delivered to them in the blink of an eye. This convenience alone might make them choose your product over others, particularly if their existing store options are empty.
The Bottom Line
Being able to directly market to your customers with such limited resources is a great way to ensure that you stand out from the competition. With the right products and marketing strategy, you may find that your customers visit your store just to get the products that you provide. Thanks to the internet and online marketplaces, direct marketing doesn’t have to mean expensive magazine ads and billboards all over the place. It can be as effective (and in some cases more effective) than ever before. If you’re looking for ways to increase your sales, why not consider investing in a smaller marketing budget and seeing how much you can accomplish?