Online Marketing Masters Programs in Florida

You might assume that your school years would prepare you for life after graduation, but the truth is that entering the workforce can feel a lot like starting over. Even if you’re fortunate enough to secure a job right out of school, the transition to “real life” can feel a bit chaotic. You might be wondering where to go for lunch, how to dress for the role you’re playing, and what to do with your free time.

If this sounds like you, then an online marketing masters program in Florida might be right for you. These are not your ordinary graduate degrees; online marketing masters programs in Florida are designed to equip you with the skills you need to become an effective marketer in today’s world.

Why Online Marketing Masters?

The truth is that no matter what stage you’re at in life, working in marketing will always be in demand. In fact, according to HubSpot’s 2016 Marketing Jobs Report, there are currently more than 450,000 jobs in marketing, a number that’s been growing at a rate of 14% since 2015.

It’s not just a matter of there being a lot of jobs — it’s a matter of there being a lot of opportunities. Traditional marketing schools don’t offer the same degree program in digital marketing, which means that the competition for jobs is higher and the salaries are lower. In other words, in a field that’s constantly evolving, the ones who can adapt and change with the times will find themselves in the driving seat.

Dress To Impress

Perhaps the toughest thing about gaining entry level employment in the field of marketing is figuring out how to dress for the job. With a plethora of roles to choose from, it can be hard to know which one you should dress for most prominently. When you’re getting your masters, you’ll learn how to dress for the job you want, not the job you have. This is more than likely why 71% of B2B marketers report that they often feel underdressed in marketing and sales roles. It’s the same when it comes to feeling over dressed — only 16% of those in marketing and sales roles feel that they dress appropriately.

One of the most prominent experts in dress code for work is Gary Pisarski. He suggests that you should look for jobs in industries that allow you to be creative with your outfit choices. This might mean opting for a more informal workplace, rather than going for a more traditional business look. Find a way to make what you’re wearing work for the position you’re in, even if it’s just a simple outfit like a plain tee shirt and some black dress slacks.

Masters In A Glorious Network

One of the things that really sets an online marketing masters in Florida apart from other programs is the network of schools that participate. Florida is a paradise for those who love their water, so it’s no wonder that 34% of those in marketing degrees would like to work in a water-related field. What’s more is that 10% would like to work in a medical field. What this means is that you have a massive pool of applicants to choose from, and not all of them will make it through your admissions process.

The fact that Florida is such a collaborative and generous place means that your studies will be bolstered by access to experts from around the state. More than 300 professionals are registered as teaching staff with the Florida Association of Teachers in Marketing, which serves to prove the level of collaboration within the state.

Get The Right Skills

The first and most crucial step to securing your dream job in marketing — or any other field for that matter — is getting the right skills. Once you have those, the rest will seem a lot easier. When it comes to obtaining the skills you need to work in marketing, it’s imperative that you choose a reputable university. This way, you can be sure that you’re not only getting a quality education, but that you’re also learning from experts in your field. Even more impressively, 69% of employers in marketing cite gaining skills in digital marketing, social media, and SEO/SMO as the most crucial things they look for in new employees.

Why Learn About Marketing In General?

Even if you don’t end up in the marketing field, learning about marketing will still prove invaluable. According to HubSpot, 80% of their clients report that marketing is an essential part of their job, and 48% of those in marketing say that their job is mostly marketing-related. This is a broad field, so even if you don’t end up in marketing, you’ll still be able to use your new found skills in a number of different roles.