If you’ve been on the internet for more than a few minutes, you’re bound to have come across an advertisement or two for online marketplaces such as eBay, Shopbop, and Amazon. Nowadays, many big corporations own these marketplaces and use them as distribution channels for their products. Many savvy marketers have started to take advantage of this fact and have shifted their attention to online marketplaces in order to maximize their return on investment (ROI). If you’re looking to explore this option further, read on!
Why Should You Bother With Online Marketplaces?
The main reason you should bother with online marketplaces is because they can often get you to the point of purchasing a product that you may not have been able to find elsewhere. For example, eBay enables its users to search for products that they might be interested in purchasing and then enables others to find them via the platform’s internal search engine.
Because these products aren’t necessarily available from one single source (unlike, say, all of your favorite brands’ sneakers, or the latest season’s fashions), you run the risk of not being able to find them if you don’t search regularly or if you limit your searches to specific product categories.
The Pros And Cons Of Online Marketplaces For Marketing
One of the main benefits of online marketplaces for marketing is that you can target the right audience. Typically, these platforms have hundreds of millions of users so it’s essentially limitless as to who you can reach with your marketing campaigns. You no longer need to focus on one group of people; all you need to do is target a specific set of interests within the platform’s user base.
Furthermore, if you have a product that you think may be a fit for a select group of people, you can experiment with marketing to them via their digital doorbell. For example, if you own a business that sells cookware and you notice that women between the ages of 18 and 29 make up a significant portion of your client base, you can look into experimenting with a “cookware promo code” online marketing campaign.
The major downside to online marketplaces for marketing is that you can’t always be sure that a given user will be receptive to your offers. This is a problem that you have to face whenever you try to target an audience via the internet; regardless of whether you choose to advertise on social media channels or through email marketing campaigns.
How To Use Flipkart For Online Marketing
If you’re looking to reach a broad audience, you have several options with regard to the platforms you can use. One of the more prominent online marketplaces is Flipkart, which is an Indian company that also owns a marketplace in Bangladesh. However, even though Flipkart has offices across the globe, it maintains a significant presence in India (especially in the cities of Delhi and Mumbai).
This is a significant advantage, as most companies can’t reach a broad audience without also having a significant presence in the country. Additionally, since so many people in India use the internet on a daily basis, you have access to a potentially huge audience.
Another huge benefit of Flipkart is that you can set up store notifications so that you’re immediately notified when a product that you’re offering is purchased. This way, you won’t have to worry about whether or not your customers will actually come back once they found out you’re running a campaign. Sometimes, customers will say one thing and mean another. With store notifications, you’ll know right away if this is the case.
Since many businesses in India operate in a digital environment, you have the opportunity to advertise on social media channels such as Facebook, Twitter, and Google+. (Of course, you can always email marketing, but many companies avoid this option since it yields such low conversion rates.)
Why Should You Bother With Social Media For Marketing?
The main reason you should bother with social media for marketing is because it’s often the easiest, most affordable, and most convenient way to advertise. The two biggest social media platforms, Facebook and Twitter, enable you to target specific groups of people and present your offers to them. (You can use Google+ for similar purposes albeit, with less transparency.)
Additionally, you have the opportunity to measure the results of your adverts on social media. For example, if you’re testing out different types of posts to determine which ones perform best, you can easily measure the results of your campaign via the platform’s analytics.
How To Use Google Shopping For Online Marketing
Even though you can’t always guarantee that a given user will be receptive to your offers, you can be certain that Google will deliver your ads to the right audience. This is because Google knows what products users are looking for and then presents these products to them inside its search engine, which is the most popular online marketplace. (This is also how Google made its fortune, as 85% of Google’s revenue comes from ads displayed as a result of someone using its search engine.)
Furthermore, if you’re looking for a tool to experiment with email marketing, you can check out the Google Sheets App, which is a free tool that lets you create and send marketing campaigns quickly and easily.
The Pros And Cons Of Using Different Channels For Marketing
Even though you can find many benefits to using all of these different platforms for marketing, you have to make sure that you don’t become overwhelmed. Always bear in mind that there is no one-stop-shop for marketing and that you need to approach every type of advertising campaign with a specific strategy in mind.
One final thing to keep in mind is the type of content you should be posting on each channel. For example, if you’re on Facebook, you might want to post something funny or engaging and post regularly.