If you’re looking for a new challenge, a master’s program might be the perfect choice. Earning a master’s has many perks, not the least of which is the network of friends you’ll make along the way. A master’s will also open up a world of new opportunities, as you’ll be able to select an area of specialization that best suits your interests.
Why Online Marketing?
In the digital age, marketing through online platforms is increasingly popular. This is primarily because of the reach that the internet provides. A 2007 survey from the United Kingdom’s Internet Market Research Bureau found that 48% of respondents use the internet (i.e., websites) to research products, compare prices, and seek information about a business or company.
While the internet makes marketing more accessible, it also makes the process more complex. In a world of increasing competition, where business are becoming more transparent about what they offer and how much they charge, the onus is on you, the marketer, to stand out amongst the crowd.
The Different Specializations Within Online Marketing
There are many different specializations within online marketing. Some of the more popular ones include:
- Digital Marketing
- Social Media Marketing
- Content Marketing and Strategy
- Marketing Analytics
- Online Advertising
- E-commerce Marketing
- Search Engine Optimization (SEO)
- Content Writing
- Video Production
- Web Design
- Email Marketing
- Online Sales
- Mobile Marketing
- PPC Marketing
The Specialization You’ll Need To Select
If you’re deciding on a specialization within online marketing, consider your interests, strengths, and weaknesses. After assessing your skills, you’ll be able to select a specialization that best suits your interests. While there are many perks to a general online marketing degree, you’ll need to select a specialization to gain the most from your education. Depending on which part of the world you reside in, you might also need to consider whether UK, US, or European Union (EU) regulations will apply to your chosen specialization.
Selecting A Specialization That Suits You
After you’ve decided which specialization you’ll pursue, consider whether this is the right choice for you. There are many benefits to a marketing degree, but you must be sure that this is the right choice for you based on your interests, strengths, and weaknesses. For instance, if you’re more of the creative type, a marketing degree might not be for you. However, if you’re looking to become more analytical, a general marketing degree might be the right choice for you. Additionally, your choice of specialization will greatly influence the jobs that you can pursue after you graduate.
Marketing Degrees Vs Professional Development
While a degree in marketing can help you get a job in the field, you must be careful about what type of job you’re seeking. In many cases, you’ll need to supplement your degree with additional professional development. This means that you’ll need to continue to gain experience in the field even after you’ve graduated. The following sections discuss how to obtain additional professional development while still in school.
Take Advantage Of The Specializations Offered By Your University
If you’re looking to continue your education, consider taking advantage of the specializations offered by your university. Many universities now offer specializations beyond the bachelor’s degree. If your university doesn’t offer any specializations, consider whether it is time for you to look for a new university. An increasing number of universities around the world are creating niche degree programs designed to meet the specialized needs of employers in the digital age. While the internet makes marketing more accessible, it also makes the process more complex. In a world of increasing competition, where business are becoming more transparent about what they offer and how much they charge, the onus is on you, the marketer, to stand out amongst the crowd.
Get A Teaching Assistantship
If you’re pursuing a teaching assistantship, look for a school that offers accredited courses. Accreditation ensures that the courses you’re taking are of the highest quality and will prepare you for a professional career in the field. Selecting an institution that offers accredited courses is a great way to ensure that you’re learning the correct information. Additionally, accreditation ensures that your program is constantly updated with the most recent courses and technologies offered within the field.
Get A Mentor
A mentor can be someone who is already experienced in the field and is willing to help you get started. A mentor can guide you through the intricacies of the job search process and introduce you to other experienced professionals in your chosen field. Finding a mentor is an invaluable resource, as they can help you get your foot in the door and guide you through the process of entering the field.
Join A Society
Joining a society is another way to gain experience in the field. A society is a group of individuals who come together to share knowledge and experience. If you’re unable to find a mentor, consider joining a society. Many marketing societies exist, with the largest one being the American Association of Advertising Agencies (4As). The 4As was founded in 1908 and is one of the world’s largest marketing societies. It has 67,000 members and is a global association that represents advertising agencies in the UK, USA, and the EU. Joining a society is a fantastic way to gain experience, and it’s also a great option if you’re looking to network with other professionals in the field. Additionally, societies typically hold regular seminars, workshops, and conferences that you can attend. These are great ways to gain knowledge and build your network.
Start A Blog
Blogs are a fantastic way to become an expert in your field. You don’t need to have a huge audience to start a blog – many experts in various fields have started a personal blog simply to share their knowledge and expertise with the world. If you’re looking to gain experience, consider creating a blog. The more you put out there, the more you’ll get back. Create a blog that will eventually become a valuable asset to your professional career.
There are numerous marketing events that you can attend, ranging from industry conferences to sales expos. Industry conferences provide you with the opportunity to hear prominent industry speakers present on cutting-edge topics. At sales events, you’ll have the opportunity to meet industry professionals and acquire some great networking contacts. Simply search for marketing events near you to find an event that suits your interests.
Get A Part-Time Job
If you’re unable to find a job after you graduate, consider getting a part-time job. There are several benefits to having a part-time job. For one thing, you can continue to study while still employed. Additionally, part-time jobs provide you with additional flexibility, as you’ll be able to set your working hours as needed. If you’re looking for a way to make a little money, consider getting a part-time job in the field of online marketing.
A marketing degree is a valuable asset that can not only get you a job in the field but can also help you establish yourself as an expert. With increased competition in all areas of life, including the job market, selecting the right specialty is more important than ever. While there are many benefits to a bachelor’s degree in marketing, you must be sure that this is the right choice for you, your interests, and your career goals. With a little bit of planning and research, you’ll be able to find a marketing degree that suits you perfectly.