Since the coronavirus pandemic began, billions of people have been completely glued to their smartphones. Marketers have quickly adjusted their strategies and began focusing on digital marketing channels like email, text messaging, and social media.
While email marketing is quite popular, text messaging is having a moment. The simple and easy-to-use text messaging apps have created a whole new world of business opportunities, which marketers should take advantage of.
Conversely, social media marketing has always been a popular strategy, but it’s transformed the way we market to consumers now. Consumers are more engaged with brands than ever before, and marketers can leverage this by creating and engaging with online communities.
GetResponse is the gold standard in email marketing, and it’s had a significant impact on the industry. The company is incredibly flexible and offers a variety of features that can be adapted to fit any business’ needs. These features include:
- Unified email marketing
- Automatic email response
- Advanced segmentation
- Behavioral email marketing
- List management
- Triggered emails
- Webinars and live Q&As
This is essential for any business to have, as no one factor (like having a web server) can solely guarantee a perfect delivery of emails.
If you’ve been paying any attention to marketing over the past several years, then you’ll know that HubSpot is the ultimate in SMM. This is thanks to the fact that it was previously designed for sales teams, but it’s flexible enough to be used for marketing purposes as well. For example, you can use HubSpot’s CMS (content management system) to create editorial content like blog posts or videos, or you can integrate it with your own eCommerce store.
HubSpot’s functionality ranges from marketing automation to inbound methodology, and there’s an endless array of features that can be adapted to fit any business’ needs. Additionally, some of HubSpot’s most popular features and apps can be used for free with limited features, proving that not only do they offer a quality product but also value for their users.
MailChimp is another popular choice among entrepreneurs and marketers because it’s extremely affordable and easy to use. This email marketing tool is versatile enough to fulfill all of your marketing needs at once. It’s popular because it provides a simple, drag-and-drop experience when creating email campaigns, and it also gives you the ability to track opens, clicks, and views directly from within the app.
MailChimp’s pricing plans start as low as $2.95 per month, and even then you get the basic plan, which is sufficient for most small businesses. Plus, you can use their 30-day free trial to try out their sophisticated email marketing software.
4. Mad Mimi)
Mad Mimi is a free online marketing tool for social media, and it’s one of the most popular and valuable resources for marketers on the web today. It was originally designed for Instagram (and originally named ‘Instagram’) but the platform compatibility makes it accessible to all types of marketers. Once you have a free account, you can begin using Mad Mimi to create and schedule content across various platforms like Twitter, Instagram, and Facebook.
Mad Mimi is ideal for entrepreneurs and marketers who want to keep their content consistently appearing on social media platforms, as well as for those who want to create and track digital marketing campaigns across different platforms (e.g. Instagram, Twitter, and Facebook).
Mad Mimi’s pricing plans are reasonable. Their basic plan is free, which gives you up to three custom Twitter cards with a maximum of 12 tweets per day. If you want more cards or tweets per day, then you can choose a premium plan for $5 per month.
Buffer is the tool that helps you create and schedule content to be shared across various platforms like Twitter, Facebook, and Instagram. This is valuable for both marketers and journalists who want to keep their content consistently appearing on social media platforms. This virtual editorial assistant can be quite useful for anyone who wants to keep up with the latest trends and be the first to engage with their audience regarding trending topics.
Since its founding in 2010, Buffer has quickly become one of the most popular content curation tools, mainly because of its ease of use and its team of experts available to help anyone who has questions about creating content.
Buffer has three tiers of pricing, starting at $5 per month for the standard plan and going all the way up to $19.99 per month for their premium plan. If you’re looking for a free trial or are unfamiliar with the concept of content curation, then the standard plan is quite sufficient for your needs.
Scoop.it is a content curator that is quite similar to Buffer in functionality, but it focuses more specifically on news articles and social media posts. If you’re looking to create and manage articles aimed at generating web traffic, then Scoop.it is a valuable source of content that can be quite beneficial.
Scoop.it’s free trial gives you access to all of its features (minus the ability to search), and their pricing plans are quite reasonable, starting at just $5 per month for their standard plan and going up to $14.99 per month for their premium plan.
7. HubSpot Blogger)
HubSpot Blogger is a tool designed for those who want to create and maintain a blog while using HubSpot’s marketing software. It provides a free template that can be customized and branded throughout your content-creating process. Additionally, HubSpot Blogger provides you with all the necessary features to create a professional-looking blog, including a monetized side to allow you to earn money from your digital efforts.
If you’re a marketer who is serious about creating and maintaining a blog, then HubSpot Blogger is worth investigating. It can be quite valuable for those who want to create a space for customers to engage with content and find resources to further their interests. You can learn more about how to use HubSpot Blogger by checking out their website.
ThriveHive is an app that is used for creating online communities, and it has quickly become a valuable tool for marketers. This is mainly because it can be used to create Facebook Groups where marketers can engage with potential customers. Additionally, ThriveHive provides a variety of features that make it ideal for marketing projects, including:
- Engagement tools
- Community creation
- Lead generation
- Marketing automation
- Tracking and analytics
ThriveHive’s pricing plans start at $5 per month for their basic plan and go up to $19.99 per month for their premium plan. If you’re looking for a free trial or are unfamiliar with the concept of digital community building, then their basic plan is quite sufficient for your needs.
9. Hello Fresh)
If you’re a marketer who is serious about utilizing social media to grow your business, then Hello Fresh is the tool for you. This food delivery service has created a marketplace for hungry millennials, and it’s now available in over 200 countries. With over 100 million downloads, Hello Fresh is the most popular food delivery app globally, making it a valuable asset for marketing campaigns.
This virtual grocery store has made it much easier for consumers to discover and order food that they might not have been able to find nearby. In addition, its audience tends to be quite affluent, which opens up doors for marketers looking to target this audience with personalized offers.
Hello Fresh’s pricing plans start at $5 per month for their basic plan and go up to $14.99 per month for their premium plan. If you’re looking for a free trial or are unfamiliar with the concept of food delivery, then Hello Fresh’s basic plan is quite sufficient for your needs.
MailJet is a standalone email marketing platform that can be used to send bulk emails to lists of potential customers or supporters. This email marketing tool is quite affordable, starting at just $5 per month for their basic plan and going as low as $7.45 per month for their free plan.