The majority of content that you will discover online is in the form of text articles.
However, there are many instances where you may come across content that is more in the form of an image or PDF.
In the case of an image, you may discover that when you hover over the image, a small window will appear with additional information about the image.
This may include the name of the photographer, the date the image was taken, or even the description of what is in the image.

For those who choose to read PDFs, you will discover that content that is well-written and formatted can be highly informative.
This is mostly due to the fact that PDFs can contain a variety of complex structures and information.
Some PDFs will even contain graphs, charts, or tables that may require some serious reading.

You may choose to include PDFs in your SEO strategy if you believe that there is a particular niche that your product may fit into.
In this case, you will want to include multiple files of varying sizes to ensure that your web server can handle all of the traffic that may come from seeking out this information.

Include Multiple Files

When including PDFs in your content, you must remember to make use of the many features that a PDF provides.
One of the best things that you can do for your SEO efforts is to provide different files of varying sizes to show in a browser window when a user seeks out information about your product.

Including multiple files will enable a user to quickly see the information that they are seeking without having to scroll endlessly through a single, large file.

Use Keywords And Phrases Wisely

When preparing content for the SEO process, it is of the utmost importance to incorporate keywords and phrases into the text in a way that makes sense and does not seem over-optimized.
Even in the case of an image, you must remember to use a relevant keyword that relates to the image itself.
For example, if you have an image of a sunset that you have uploaded to your website, but you are writing about a fashion trend for ladies, you will want to include the keyword ‘sunset’ in the text to ensure that your article comes up when a user seeks out information about sun sets or fashion trends for women.

If you are using a free tool like Google Keyword Planner, then you can easily discover a list of the keywords and phrases that you should incorporate into the content that you create. Doing this will not only make it easier for users to find your content, but it will also provide you with the key metrics that you need to know about the success of your SEO strategy.

Backlink To High-Quality Content

When adding a link to a PDF on your website, you must make sure that the content that you are linking to is of a high quality.
This means that you must source the content from an authoritative website that is relevant to your niche.

You should aim to link to other websites that are highly informative and provide valuable information to users. Doing this will greatly improve the chances of your article being noticed by potential customers.

Create Original Content

As a web content owner, you want to ensure that you are creating original, high-quality content that is interesting and provides value to your target audience.
In the case of a PDF, you may want to examine the content of other websites in your niche to see what they are doing and decide whether or not you want to do the same.
If you do decide to create your own content, then you must make sure that it is of a high quality, otherwise the link may damage your SEO efforts.

In addition to content being of a high quality, you want to make sure that the information is interesting and valuable to the reader. In the case of a PDF, you can include all of the usual content that you would see in an article, but you can also use the information in your marketing material to provide more value to your audience.

For example, you may want to include guides to help users learn more about your product or services, how-to-guides, FAQs, or even a comprehensive table of contents. Anything that you can think of that may be helpful to users is fair game as long as you have the content that you want to include well-researched and formatted to be able to pull off an effective SEO campaign.

Monitor Keyword Competitions

When you start seeing a spike in visitor traffic to your website due to your SEO efforts, then you can assume that you have reached the top of the search engine rankings. However, this does not mean that your website will instantly become a millionaire by going viral on social media.

Instead, you must continue to monitor your keywords, ensuring that you are still appearing in the top three positions in your niche for the most important keywords. Doing this can help you determine the effectiveness of your SEO strategy and whether or not you should continue investing in PPC or SEO.

The fact that you are still appearing for keywords that you did not rank for previously indicates that either your SEO strategy is not yet optimal, or there are still gaps in your content that you must fill in order to ensure that you continue to rank for important keywords.

Improve User Experience

As a content publisher, you have the ability to greatly impact the user experience on your website.
One of the simplest ways to improve the overall experience for your users is to incorporate a PDF plugin that enables users to easily download and read any PDF document on your site.

The best plugins will even allow you to choose a template for the downloaded document with a background image and some general formatting options. This makes it easier for users to discover relevant content without having to scroll through a long list of blog posts or pages to find what they are looking for.

The download of a single PDF will not only increase conversion rates, but it will also decrease the bounce rate on your site which in turn will improve your user experience overall.