What Is the FGV Curso Online Marketing and How Can You Use It?

The FGV Curso Online Marketing is deceptively simple: it’s a video course that teaches you everything you need to know to get started in online marketing. Since it’s a standalone course, you don’t need any previous experience to be able to follow along and learn from the instructor, Flavio Steinberg.

This comprehensive course introduces you to the foundations of digital marketing, including SEO, content strategy, and measurement. You’ll also learn how to effectively use Google Ads, Facebook ads, and Instagram ads to grow your business.

Why An Online Marketing Course?

In 2021, 79% of the world’s population will be using smartphones (Statista). This means there will be more consumers available for you to reach with your products and services than ever before. But instead of just focusing on selling your goods to people once they discover your business, you can learn to effectively use digital marketing to generate leads and make sales from the first impression.

In other words, you can use digital marketing to attract potential customers to your website, and then you can deliver a personal message to them to convince them to buy your products or services. With each click, you could be closer to turning a potential customer into a repeat buyer.

This can be incredibly effective, but it takes a bit of a change in how you look at marketing. You’re no longer reliant on traditional advertising such as TV commercials or magazine spreads. You can learn to use digital marketing effectively with any budget or schedule, from anywhere in the world. And perhaps most importantly, this form of marketing is highly measurable. You’ll know how many people interacted with your content, how many leads they converted into customers, and how much money you spent on ads to achieve that.

An Introduction to Digital Marketing

Let’s jump right in and take a look at what you’ll learn within the first few weeks of the course.

Google Adwords

You’ll learn how to effectively use Google Ads to attract potential customers to your website. As you may know, Google ads are free and easy to use. However, you must learn how to use them effectively and how to track the results of your campaigns to determine if this strategy is working or not.

This form of marketing is incredibly effective, as Google searches on a mobile device are more likely to convert into customers than searches on a computer. You’ll learn how to set up Google Ads, what to look out for when assessing the performance of your ads, and how to track the results of your campaigns. One of the best parts of this strategy is that you can repeat it as many times as you want for free (provided you have a Google account). You can’t beat that!

Facebook Ads & Instagram Ads

Next up is Facebook Ads and Instagram Ads. These are both popular forms of digital marketing, used by established brands to attract potential customers to their websites and products. But you don’t need to have a billion-dollar product before you can use these tools.

You can start small and implement these strategies in your own way, testing out different creative and targeting options to see what works best for you. These platforms are free to use, but the more you pay for ads, the more you can target specific demographics or locations. Instagram ads are even easier to set up than Facebook ads and allow you to build a following before you start promoting a product or service.

HubSpot’s Senior Manager of Marketing Essie Acolatse also suggests that marketers should look into Snapchat.

This is a place where people are more likely to be engaged with your content, as 24% of Gen Z use Snapchat every day (HubSpot). Not only that, but 59% of those users say that the platform helps them discover new things and engage with content they wouldn’t normally see (HubSpot). So, if you’re looking for a cheap and easy way to get your content in front of a bigger audience, Snapchat is worth a look.

Search Engine Optimization (SEO)

The last step of the digital marketing course is SEO. You’ll learn how to effectively use keywords and phrases to attract potential customers to your website.

You don’t need to be in the top 15 results of a Google search to have a successful SEO campaign. In fact, according to HubSpot’s Senior Manager of Marketing Essie Acolatse, “you can have a happy, healthy, and successful SEO experience with any budget.” This is because people use different keywords and phrases to find the products or services they’re looking for, and you can use this information to target the right audience for your product or service.

To find these keywords, you’ll look into tools like Google Keyword Planner or Wordtracker, which can show you the popularity of specific words and phrases.

Video Content Is On The Rise

Overall, video content is on the rise. In 2021, 66% of adults in the U.S. reported watching an in-demand video to learn something new or to entertain themselves (MarketingCharts). And that’s not all. Video content is becoming an important part of social media platforms, including YouTube, TikTok, and Instagram.

People are also engaging with video content on their smartphones: in 2021, 59% of adults in the U.S. reported watching video content on their phones (MarketingCharts). This means that video content is likely to remain popular in the future, especially as more people avoid going to the cinema in favor of watching content online.

With so much competition in the online space, generating leads and engaging with potential customers is becoming harder. But you don’t need to be bombarded with ads to find success. You just need to learn how to use the right strategies, with the right tools, to reach the right audience with your message.

With the right video content, social media platforms, and SEO techniques, you have everything you need to effectively market your product or service online.