This year, more businesses than ever are going online, and for good reason: It’s much easier to do business with people you know and trust, and when your customers are all around the globe, that trust is even more important.
However, operating a website is quite the undertaking, and many businesses don’t have the time to learn how to do it properly. That’s why we came up with a solution: the FernStudium e-commerce bootcamp. This one-month program will teach you everything you need to know about running a successful online store, including marketing and sales strategies, product research and development, and much more.
Here, you’ll learn from industry experts and gain real-life experience from running a business. By the end of this program, you’ll not only know how to operate a website, but you’ll also have the confidence to successfully market and sell your products online.
Program Overview
The program will take you step-by-step through the process of buying, selling, and marketing products on a retail website. Along the way, you’ll identify issues that stand in the way of you becoming a successful entrepreneur and learn how to overcome them.
We’ll teach you everything from the very basics, including how to set up your website and blog, to more advanced topics such as SEO, Facebook marketing, and email marketing.
Let’s take a closer look at what you’ll learn in this program:
Marketing and Sales Online
One of the first things you’ll learn in this program is how to market and sell your products online. There are several different approaches to doing this, and we’ll teach you the ones that work best for e-commerce businesses.
You’ll start by setting up email marketing before you even begin exploring other marketing platforms. Once you’ve got that down, we’ll teach you to use social media to spread the word about your business and generate leads.
You won’t be relying solely on these platforms to drive traffic to your site, however. You’ll be using other tactics as well, such as:
- Pay-per-click (PPC) advertising
- Search engine optimization (SEO)
- Guest blogging
- Video marketing
- Reputation management
- Email marketing
- Social networks
- Product review websites
- Showcasing products in physical stores
- Online marketplaces such as Amazon and eBay
- And the list goes on
This is not a complicated process, and with our help, you’ll be able to carry it out successfully. We’ll teach you the nitty-gritty, including how to identify the best platforms for marketing and sales, how to write effective ad copy, and much more.
Blogging for Business
When people think of blogs, often they think of an amateur personal blog, but that’s not what a blog can be used for. One of the nicest things about a business blog is that it can be used to generate SEO traffic and leads, while also acting as a virtual press release distribution system, a customer feedback channel, or a digital store.
We’ll teach you the fundamentals of creating a quality content schedule, using analytics to track the results of your content marketing efforts, and earning backlinks naturally with content that’s good, relevant, and authoritative.
Most importantly, we’ll show you what kind of content performs well and how to use that information to create more effective marketing content for your business.
Product Research and Development
If you’re reading this, it’s probably because you either are, or are seriously interested in becoming, an entrepreneur and starting your own business. Maybe you’ve got an idea for a product, but aren’t quite sure about what you should include in it or how you should position it in relation to other products on the market – or whether you should even develop a product at all. Maybe you’ve tried developing a product already and are looking for ways to improve your process. Or maybe you’ve got an idea for a product and aren’t sure where to start.
Whatever your reason for wanting to learn more about product research and development, you’ve come to the right place. You’ll learn about the ins and outs of product research and development, including the various methods you can use to gain insight into the needs and wants of your target market, how to create a business case, and how to follow through on your idea.
You’ll have the opportunity to work on a real project throughout the duration of the program. We’ll give you the tools and resources you need to create a functional business, including a retail website, all while being mindful of both your time and resources.
Advanced E-commerce Marketing and Sales
If you’ve gotten this far, you’ve probably realized that this entire program is designed for beginners and intermediate marketers and salespeople who want to further their knowledge of e-commerce and carry out e-commerce marketing and sales for a business. This includes everything from the very basics, such as how to create a website and blog, to email marketing, SEO, and social media marketing.
However, you’re not quite ready to take on the world, and that’s okay. Once you complete this program, you’ll have the tools and knowledge to successfully market and sell your products online, no matter what stage your business is at.
Who Should Go to This Program?
If you’re reading this, it’s probably because you either are, or are seriously interested in becoming, an entrepreneur and starting your own business. Maybe you’ve got an idea for a product, but aren’t quite sure about what you should include in it or how you should position it in relation to other products on the market – or whether you should even develop a product at all. Maybe you’ve tried developing a product already and are looking for ways to improve your process.
Or maybe you’ve got an idea for a product and aren’t sure where to start.
Whatever your reason for wanting to learn more about product research and development, you’ve come to the right place. You’ll learn about the ins and outs of product research and development, including the various methods you can use to gain insight into the needs and wants of your target market, how to create a business case, and how to follow through on your idea.
You’ll have the opportunity to work on a real project throughout the duration of the program. We’ll give you the tools and resources you need to create a functional business, including a retail website, all while being mindful of both your time and resources.
If this sounds like something that would be useful to you, don’t hesitate to apply today.