How to Start a Facebook Marketing Campaign

Facebook is the largest social media network in the world, with more than 2 billion active monthly users. The success of any business or brand on Facebook depends on how they engage with their audience.

To capture the attention of Facebook users and encourage them to interact with your content, you need to develop a solid Facebook marketing strategy. In this article, we’ll discuss how to start a Facebook marketing campaign and what steps you should take to ensure your social media platform of choice delivers the results you’re looking for.

Set Up Your Account

The first step in creating a Facebook marketing strategy is to set up your account. You can choose your display name, cover image, and short bio. You should also set up a Facebook page to represent your business, which will serve as the hub of your marketing content.

You can then invite relevant friends to join your page, link to your website, and start engaging with your audience. When users engage with your content, you earn a small commission from each click or like on your posts. You can also choose to monetize your page by enabling ads or selling affiliate products.

Decide On Your Objectives And Key Metrics

Now that you have a Facebook page set up, you can begin to formulate your marketing strategy. The first step is to decide on your objectives. Why are you marketing on Facebook? What results are you looking for? Are you trying to gain more customers? Increase brand awareness? Generate leads?

Depending on the answers to these questions, you will be able to determine the key performance indicators (KPIs) that you should track. For example, if your goal is to increase brand awareness, you might consider monitoring the number of times your business’ name or logo is mentioned in conversation or on social media platforms. This might be measured as the total amount of content that contains your brand, such as mentions or re-posts.

Determine The Best Platforms For Each Goal

You should consider using specific platforms to accomplish each of your marketing goals. For example, you can use Instagram to target customers in Indonesia and Japan, while Twitter is more suitable for reaching audiences in the United States and United Kingdom. Remember: your Facebook page serves as a catch-all for your marketing content, so you can post to it on any network or account you have set up.

Once you have your platforms, you can determine the best way to use them to achieve your goals. Do you have a Twitter account but struggle to get any interaction from users? You can start by using the platform’s own tools to engage with your followers. If you are running an Instagram account but find it hard to get any engagement, you can try using popular tools like Engagement Cards or Growthoid to get more comments and likes on your posts.

Choose Up To Three Main Social Networks

Now that you have a clear picture of your objectives and KPIs, you can determine which social networks you will use to accomplish these goals. It’s important to note here that not all networks are created equal, and you should take a pragmatic approach when choosing your social platforms. You might want to focus on one network for now, and then branch out to others later when you’ve mastered the art of digital marketing on the first one.

The first network you choose should be based on your target audience. If you are marketing to consumers, consider using YouTube or Instagram. If your brand has a strong presence on social media platforms like Twitter or Facebook, these are ideal choices.

Determine The Best Time To Post On Each Network

The best time to post on any social network is between 10 am and 4 pm. This is when your audience is most active on social media platforms like Twitter and Facebook.

For platforms like YouTube and Instagram, you can post at any time, but your content will likely get buried beneath more engaging content posted at the same time.

If you have a Facebook page, you can use Facebook Insights to determine the best times for posting on your page. You can enter your page’s URL in the browser along with the day and time frame you’re interested in, and then click the Get Data button.

In YouTube analytics, you can find this information under the Activity tab. For example, if you are looking to target adults between the ages of 18 and 24, you can enter 18/24 to find out when they’re most likely to be online. You can then create videos to target this audience at those times.

Determine The Length Of Your Videos

The best video length for online marketing videos is between three and ten minutes. Studies have shown that shorter videos perform better, and audiences tend to spend less time watching them. While videos under three minutes tend to get lost in the shuffle, audiences are more likely to remember longer videos. For example, if you’re creating a video about the benefits of your product, you might want to go for a five-minute pitch followed by longer snippets of user-generated content (e.g. product demos, FAQs, or tips and tricks from the video). This format tends to perform best on social media platforms like YouTube, where content is usually displayed in a feed reader.

Research The Trendy Topics

With billions of people using social media every day, the topics people are talking about rise and fall in popularity, constantly changing. One of the best ways to stay ahead of the curve is to monitor trending topics on social media. When you see a topic or hashtag that you think will be relevant to your brand or business, you can reach out to the person(s) who are responsible for generating the conversation and ask them if you can join the debate. You might not always get accepted, but it’s worth a try.

For example, if you’re a fashion brand and notice that #stylishchat and #fashionchat are trending topics, you can create a content strategy around a pair of shoes or a shirt, depending on which platform you choose to publish on.

Use Keyword Research To Find Relevant Keywords

When choosing keywords for your content, consider using a tool like Google Keyword Planner. This tool will tell you the volume of search traffic for each keyword you enter. The more searches a keyword gets, the more likely people are to be searching for that content topic.

As part of your content strategy, you can enter keywords for the articles you write, the videos you make, and the social media posts you make. When someone does a Google search for one of your keywords, they’ll see your content at the top of the results.

Establish Your Voice

One of the most important things you can do for your social media marketing campaign is establish your voice. Regardless of whether you have a million followers or ten thousand, the person you should be connecting with on social media is not your follower, but the person who wants to hear from you. Your goal should be to create a community of people who want to hear from you, not just follow you.

To achieve this, you need to make thought leadership posts that are informative and engaging. Studies have shown that when people see that you’ve engaged with an industry expert, they will believe you’re an expert as well. Being accessible on social media platforms like Twitter and having a healthy conversation with your audience is the key to gaining credibility.

For example, if you’re a luxury brand, you can start by educating your audience about the value of your products through articles and videos, and then encourage them to come back for more. You can participate in Twitter chats with influencers and other brands to stay ahead of the curve and be seen as an expert in your industry. Finally, by creating a space for people with a shared interest, you’re guaranteeing that your content will be engaging and relevant.

Now that you have a clear idea of how to start a Facebook marketing strategy, you can begin to develop content for your next move. Remember: the first step is often the hardest, so even if you’re feeling a little overwhelmed by the magnitude of the task, take a deep breath and get started. Once you do, you’ll wonder why you didn’t start years ago.