Your business may be all wrapped up in great ideas and innovative products, but until you can actually make money from that innovation, you’re still just an entrepreneur with an idea.
That’s a harsh truth for any business owner to hear, but it’s a fact of life that you need to accept if you want your business to flourish. The good news is there are a number of online marketing tools that can assist you in keeping your business afloat until you’re able to turn a profit.
1. Newsletter Mailing
One of the simplest and most effective online marketing tools is newsletter mailings. Simply put, you’ll want to develop a list of subscribers who have opted-in to receive regular email updates from you. From there, you can send out periodic email blasts containing valuable, relevant information that can help your audience make better purchasing decisions.
The catch with this method is it takes a bit of work to get the ball rolling. You’ll have to develop a good email marketing campaign and then train your team to enter subscribers’ email addresses into your preferred email marketing service. Once you’ve got that down, you can sit back and enjoy the fruits of your labor.
Blogging is another really good way to stay in touch with your audience and to continue providing valuable information. When we think about traditional media, blogging tends to come up as a last resort when all else fails. But it could be the answer to your prayers, as blogging is a fantastic tool for SEO and content marketing.
You’ll want to set up a separate blog – whether that’s a WordPress blog or something else – to house the content that you intend to disseminate. From blogging, you can harness the awesome power of word of mouth marketing and allow your blog posts to reach a far wider audience. You can even set up a special coupon code or offer that’s only valid when someone makes a purchase from your site.
Blogs can be a fantastic source of free publicity for your business. Just make sure that you follow the rules of ethical blog writing and you’ll be able to engage with your audience long term.
3. Social Media
The world of social media is evolving, as platforms like Twitter and Facebook continue to refine the way in which they allow users to engage with brands and businesses.
If you’re looking to reach the largest audience possible, you may want to consider taking advantage of the fact that these platforms are populated largely by people who are already interested in your product or service. This is a great place to build credibility and gain brand preference, as you can provide value to your audience by educating them about the industry or world of your target audience.
If you can become a thought leader in your space, you’ll be able to position yourself as a leader in your industry, gaining credibility and trust with your audience.
4. Google Analytics
Last but not least, we’ve got Google Analytics. Google Analytics is a free tool that you can use to monitor the web traffic flowing to your site. You install a small snippet of code on your site to track everything, and it records a huge amount of data that you can use to better understand the habits of your site’s visitors.
The great thing about Google Analytics is it provides you with a wealth of information that you can use to better understand your website’s performance. For example, you can use the tool to find out how many people are visiting your site, how long they stay for, what pages they look at most often, and more.
With this information, you can make educated decisions about your content and the platforms on which you choose to distribute it. Plus, you can always use the data to test different marketing strategies and determine which ones work best for your business.
As you can see, there are plenty of digital marketing tools out there that can really help you keep your business running smoothly. Whether you choose to use a tool like MailChimp to send out regularly-updated email blasts or you decide to set up a blog to spread the word about your company, the right tools can make an immeasurable difference in the success of your business.