You may be familiar with the terms “SEO,” “PPC,” and “Content Marketing,” but what other online marketing vocabulary do you need to know? Here, we’re going to define a few of the most important terms relevant to marketers and digital marketers. Whether you’re just getting started or you’re already well-versed in online marketing, these terms will help you better understand the context of what you’re reading and how to apply it to your work.
SEO (Search Engine Optimization) is the practice of getting the search engines to display your website at the top of the search results for specific keywords or phrases. Your goal is to get as many web visitors as possible to click on your website links and spend some time on your site. Optimizing your website for search engines is a never-ending process, but you can use tools to make the process easier and more efficient.
You’ll want to focus on getting the right keywords in the right places. When a potential customer searches for your product or service, your website should appear near the top of the search results. You can use free tools like Google Keyword Planner to research popular keywords and phrases and discover how many searches there are for each term. You can choose to optimize only for particular search engines or all of them. The more you know about SEO the better you can apply it to your practice.
PPC (Pay-Per-Click) is another type of online advertising that can help you get the word out about your website or online store. With PPC, you pay only when someone clicks on your ads. You don’t necessarily need to run ads to see results; you can promote your website or online store through social media platforms like Google Ads or Facebook Ads. You can also use tools like Google AdWords to get the word out about your site.
PPC is a cost-effective way to promote your site. However, just because it’s affordable doesn’t mean it’s easy to get started with. You’ll need to do some research before you begin advertising on paid platforms, understand how the system works, and know how to track the results of your efforts.
With Content Marketing, you’re not necessarily trying to push products or services. Instead, you’re creating content – such as articles, case studies, white papers, and more – that people are more likely to be interested in. You’re attracting potential customers to your site with quality content that teaches them something new about your topic or area of expertise. When done right, Content Marketing can be more effective than traditional marketing methods.
You’ll want to pick your topic carefully and make sure that there’s enough content on your topic to cover in some detail. Once you’ve established a blog around your content, you can use free tools like Google’s Content Explorer to track the performance of each piece of content. You can then use that data to plan future content and decide what’s worth promoting and which topics are of the highest priority.
CRM (Customer Relationship Management)
CRM is a combination of the words “customer” and “relationship,” which essentially means that it’s the tool that helps you understand and interact with your customers. The main goal of a CRM tool is to create and maintain strong customer relationships by gathering and using data about your customers’ purchasing patterns, preferences, and activities. It manages the whole customer experience from initial contact to follow-up and close of the transaction.
You can use CRM tools to send automated emails, coordinate marketing campaigns, and track customer activity and email open-rates.
A CRM tool can be a huge help to a business; however, it can also be extremely complex. You’ll need someone on your staff who is willing to learn how to use it effectively. If you’re looking to build a CRM tool from scratch, you’ll need to consider what features you need and what level of customization you’re willing to make.
MVP (Minimum Viable Product)
An MVP is essentially the most basic version of a product that can satisfy the needs of your target audience. You could build a wine cellar, for example, but if your target audience doesn’t want to drink wine then your MVP will be very limited in its capabilities. You’re creating an MVP to get feedback from customers and to gauge interest in your product – or service – so you can continue improving it.
You can use a tool like Google’s survey tool to easily distribute surveys to your audience. You can set the number of questions in a survey and choose whether or not to use a pop-up form or send an email to collect the responses. By using an MVP you can avoid the risk of launching a product that no one wants or needs.
ROI (Return on Investment)
ROI stands for “return on investment,” which simply means that for every dollar you spend on advertising, you’ll get back $x in profit (where x is a number that is hopefully greater than 1). Advertising is essential to any type of business, but when it comes to digital marketing ROI is particularly important. It’s important to remember that you’ll want to find the right advertising platform for your product, as well as set up auto-responders and trackers to follow up with potential customers. You can use free tools like Google Analytics to track the results of your advertising efforts and optimize your campaign based on what is working and what is not.
The goal of any digital marketing campaign is to generate as much interest in your product or service as possible. The better you can do this the better your ROI will be. Knowing what terms to use and how to use them effectively can help you get the most out of your digital marketing efforts and generate more leads and customers for your business.