Facebook is one of the most popular social media platforms, with over 500 million active monthly users. It’s also one of the most versatile available – and for good reason. The range of possibilities is incredible, allowing you to run almost any type of business or campaign on the platform.
It’s a common misconception that you need a huge following to effectively use Facebook for marketing. You actually only need a few hundred thousand followers to get started. As long as you have quality content, engage with your audience, and use smart social media tactics, you’ll be able to grow your Facebook audience quickly and effectively.
Create and maintain a good Facebook page
Before you begin your Facebook marketing efforts, you should first decide what kind of Facebook page you want to create. There are three types of Facebook pages you can select from:
- A business page
- A brand page
- A fan page
Each has its perks. A business page allows you to create a location where customers can read about your business and learn more about your products. A brand page is akin to a brand’s website, but it can be found on Facebook. A fan page is similar to a typical social media account, where fans can engage with your content.
The key is to choose the right page for your marketing needs. If you decide later that you want to promote your business on the platform, you can simply switch over to a business page. Alternatively, you can create a brand page and then decide whether or not to move over to the business page after your initial engagement on the platform is completed.
Use the right content the right way
When someone discovers your content, they are typically greeted with a range of options. Depending on your design, you could have an About Us page, a Contact Us page, or a Blog post. If you have a larger following, you might even see a News Feed featuring large thumbnails of recent posts.
You want to ensure people engage with your content. To do this, you need to post content that is both interesting and relevant to your audience. When you do this, you earn the right to post on their News Feeds. You also create a sense of loyalty in your audience by providing them with interesting content they can engage with. If you want to be successful on Facebook, make sure your content is relevant to and interesting to your audience.
Content is at the heart of everything you do on Facebook
When someone decides to follow you on Facebook, they’re basically signing up to receive your content in their News Feeds. This means you have the ability to post regularly and effectively engage with your audience. To maximize this, create content that is both interesting and relevant to your followers. If you want to be successful on Facebook, make sure your content is interesting, valuable, and – most importantly – relevant to your target audience.
You can also use other platforms to further engage with your followers. For example, you could create a YouTube video featuring valuable information your followers can use. Or you could host a live Q&A session on your website and invite your followers to participate. The key is to engage with your audience wherever possible and to be consistent in your engagement.
Make sure you have a clear call to action
Depending on your product or service, you may want to include a call to action at the end of your blog posts, inviting your followers to do something. Maybe you want them to visit your website or sign up for your newsletter. Whatever the case, decide what you want your audience to do and include a call to action in your content.
If you want to be successful on Facebook, make sure you have a clear call to action in your content. People will typically scan your blog posts and other content for these calls to action. If you don’t have any clear calls to action, you run the risk of losing your audience.
Build your audience in the right way
To get the most out of Facebook, you need to build a solid foundation. To do this, you need to focus on engaging with your audience, sharing content that is both interesting and valuable, and encouraging likes and shares. This is called earned media, which makes up the bulk of your Facebook content. The more you engage with your audience on the platform, the more they will associate you with quality content.
Your goal is to drive as much traffic as possible to your website. To do this, you need to focus on gaining and maintaining a good following on the platform. Once you have a good base of followers, you can begin to promote your site by sharing affiliate links and sponsored posts.
Now, you don’t need to master all of this at once. You can simply pick out one or two areas of social media – like SEO or content creation – and learn how to use those tools effectively. Then, as you start to see positive results, you can expand your efforts to other areas.