Facebook is one of the biggest social media channels, and with over 1.9 billion active monthly users, it’s the perfect place for brands to build and engage with audiences.
For online retailers who sell products primarily through social media, Facebook can be a potentially lucrative platform. With the right strategy, you can gain valuable customers, and eventually grow your business. In this article, we’ll discuss 5 tactics you can use to gain more fans, and make more money from your business in 2019 and beyond.
1. Build a community
One of the most effective ways to gain traction on Facebook is to build a community of users who are interested in what your brand has to offer. This might mean engaging with your audience on a regular basis through status updates, livestreams and videos. It could also be in the form of a Q&A session where you interact with users or hold live chats every week (just be careful not to bog the platform down with too much content).
By engaging with your audience and letting them know you’re always listening and willing to help, you show that you care about your customers. Additionally, you can encourage them to spread the word about your business, through online reviews and articles that mention your company.
2. Gain insights into your audience’s behavior
No matter whether you sell products online or off, it’s important to understand what resonates with your audience and how you can engage with them to better serve your needs.
For example, if you sell fitness gear and your audience is primarily female, you might want to focus on posts that will encourage them to get active and eat healthy. If your audience is mostly Gen-Z, you might want to focus on posts about technology and brands they trust.
By gaining insights into what posts your audience wants, you can determine the types of content your platforms will see the most engagement and reward that content with more marketing dollars from sponsorships and advertising. You can also use brand affinity tools to determine the demographics that connect with your brand the most.
3. Post regularly
One of the key strategies to follow if you want to be successful on Facebook is to post frequently and consistently. According to HubSpot Blogs research, consumers are twice as likely to engage with content that is regularly posted. Additionally, studies show that Facebook users are 60% more likely to like, share or comment on a post that is published regularly.
So, if you want to gain traction on Facebook, start posting frequently and consistently. Ultimately, people want to feel like they’re engaging with a brand or business that cares about their needs, so make sure your interactions with your audience reflect this. Additionally, make sure you’re always posting value and encouraging people to share your content. When people feel like their opinion or voice will be heard, they’re more likely to value your brand, and this builds credibility.
4. Use GIFs and memes
In case you’ve been on social media for a while and still don’t know what they are, let us enlighten you. A GIF is a short video that typically ends with a laugh or smile. They’re often used on social media to add a bit of humor to a post or engagement.
A Meme is similar to a GIF, but it can be used in a broader sense to mean any sort of meme or spoof that incorporates a visual joke.
For example, if you sell beach towels, you might want to create a meme that shows a bikini-clad model on a beach with the caption, “It’s hot. What shall we beach-towel you this year?” This sort of post would not only be funny, but it would also get the attention of many of your audience members. And if you have a sense of humor, and know how to use it to your advantage, you might just gain some new fans and customers on Facebook.
5. Customize your content based on user behavior
If you want to be successful on Facebook, it’s important to figureheads that want to engage with your audience and see your posts. Essentially, this means you’ll want to tailor your content to suit their needs, and in turn, make them more likely to engage with you.
An example of this would be if you sell luxury goods and your user demographics are largely wealthy. You might want to create posts that will encourage them to spend their money on your products rather than similar items. Or if you sell health and wellness products and your audience is made up of mostly Gen-Z, you might want to create posts that will encourage them to live a healthy lifestyle. Tailor your content depending on your audience’s behavior, interests, hobbies and more, so you can present them with content that is most likely to engage.
However, this process can be tricky, and you must understand your audience’s behavior and interests before you begin content planning. Luckily, a tool like HubSpot’s Responsive Marketing Planner can help you determine the best possible content to drive traffic to your website. With this tool, you can build brand affinity, gain customer insights and identify topics for content to better engage your audience.
Wrapping it up
So, what can you take away from this article? Posting frequently and consistently, along with the addition of GIFs and memes, can help you gain traction on Facebook. With a little creativity, and the proper use of tools, you can easily figure out what content will be most successful on social media. Make sure to always be providing value and make your interactions authentic, as this will help establish your brand as a reliable source for information and quality products or services.