You might think that you need a website and a few social media accounts to do business online, but that’s not true. You actually only need one channel: the mail. That’s right, you can carry on normal business activities such as ordering goods and taking payments online, all while using direct mail to reach your audience.
What is direct mail marketing? It’s when you send mail messages to potential customers to promote your products and services. But don’t worry, you don’t need to become a huge fan club to carry out direct mail marketing. You can use a tool like HubSpot to create autoresponder campaigns that will nurture leads into paying customers.
This type of marketing can help you reach audiences that you might not otherwise be able to connect with, especially if you don’t have a large social media following. For example, if you sell shoes, you could target people who are interested in fashion and use the mail to promote your brand. That’s a pretty niche audience, but you might be able to reach them using this strategy.
Choose a Mailing List That’s Right for You
You need to choose a mailing list that’s right for you. This is important because, as a marketer, you must first and foremost determine your target audience before making any mailing list selections. It would be best to choose a list that has a demographic that’s similar to yours. For example, if you’re located in the USA, you could choose a USA-only mailing list. You wouldn’t want to send an international mailer to a USA-only audience, because you’ll end up in a bit of trouble with the postal service. The same goes for the other way around.
So, if you have a clothing store, you might want to consider a women’s clothing mailing list for the best results. On the other hand, if your business is national in scope, you could choose a general mailer for the best audience reach.
Key Takeaways From This Article
There are three key takeaways from this article:
- You can use the mail to do business.
- You don’t need a large social media following to do business.
- Choose a mailing list that’s right for you.