If you’re looking to establish an online marketing presence for your business, you’ve probably considered a couple of the most popular platforms: Facebook and Twitter.
While these platforms are great for general marketing, they aren’t the best for establishing a brand that is solely focused on generating online sales. For that you need to consider other platforms like Google AdWords, which is exactly what we’re going to cover in this tutorial.
Why Don’t You Just Use Facebook And Twitter For Marketing?
Since inception, Facebook has been a tool used predominantly for social media, and as a result, has prioritized features that help people stay connected with friends and family over those who help with business.
The result is that while Facebook provides a fantastic vehicle for connecting with customers, it doesn’t necessarily offer the best tools for analyzing marketing performance.
Similarly, Twitter has always been a platform dominated by people talking about brands, promoting products, and sharing funny memes.
As a result, Twitter has focused on making it easy for users to engage with each other through a variety of features, rather than worrying about how to drive traffic to a website.
So if you want to use these platforms to establish a brand identity and begin driving traffic to your website, you’re going to need to do some research before making any buying decisions.
How Do You Plan On Using Google AdWords?
Earlier I mentioned that you shouldn’t just look at the popularity of a platform when deciding which one to use for your marketing. You also need to consider how easy it is to set up a campaign on the platform you choose.
Now, when I say “how easy is it to set up a campaign on a platform,” what I really mean is how hard it is to find the right keywords and ad copy that will get you results without running afoul of the algorithm.
Put simply, when you’re creating ads on platforms like Google AdWords, you’re having to think like a customer, and not an advertiser. Knowing what keywords to use and what to avoid is critical if you don’t want to waste your budget on ads that don’t perform well.
Set Up A Separate Email Account For Marketing
One of the first things you should do when establishing an online marketing presence is to set up a separate email account specifically for email marketing. Why?
First off, it’s best to keep your personal and professional email separated. This will help avoid any instances of spamming or junk emailing. It also helps with accountability. If you’re using personal email to send marketing-related emails, you can always be sure that you’re not inadvertently breaking any email privacy laws.
Now, if you already use a tool like MailChimp to collect emails, you can set it up to receive marketing emails from your new account. Don’t worry, you don’t need to run ads to establish an email list. You can simply use free tools like LeadPages and Infusionsoft to collect emails.
Set Up A Blog
A blog is a great way to establish your authority in your industry and to become a leader in your industry. Establishing a blog is a long-term investment that can pay huge dividends in the form of increased traffic to your site and improved search engine rankings.
The great thing about a blog is that it can be used for multiple purposes. Not only does it allow you to speak directly to your audience, it also provides you with the opportunity to expand your content beyond just marketing-related material. For example, you might publish useful tips and advice on how to run your company effectively, or you might even decide to interview prominent people in your industry.
The choice is completely up to you. When it comes to deciding where to establish your online marketing presence, there are many factors to consider. The main thing you need to keep in mind is that you should pick a platform that best serves your needs and the needs of your company.