In the last few years, online marketing has changed the way we do business; it has become so much more than just “putting up a website and hoping for the best.” Thanks to the digital revolution, it is now possible to target potential customers long before they even step foot in your business.

Did you know that in 2021 alone, people made over 275 million purchases from online marketplaces such as Amazon, Alibaba, and eBay? These marketplaces serve as shopping hubs that connect buyers with various brands and products. They help customers easily find what they want and assist them in making a purchase. Many large online retail companies specialize in processing online transactions for various industries, including financial services. Therefore, it is quite obvious that if you want to sell your products or services online, you should consider how you can engage with customers using digital marketing.

What Is Digital Marketing?

Put into words, “digital marketing” simply means using digital tools to grow your business, whether you are promoting products, services, or both. When used in conjunction with traditional marketing methods (such as television advertising, billboard posters, magazine spreads, and radio announcements), digital marketing allows you to target and engage with potential customers where they are, when they’re interested in your products, and how to get them to actually make a purchase (or visit your website, for that matter).

Most people think of digital marketing in terms of social media, such as Facebook or Twitter. While these are essential parts of the digital marketing ecosystem, they are certainly not the only ones. With over 350 million monthly active users on Facebook and over 200 million monthly active users on Twitter, it is quite evident that these platforms have become quite popular among consumers.

Why Does Financial Services Need To Care About Digital Marketing?

One of the primary reasons why financial services needs to care about digital marketing is to remain competitive. In a world where customers can research and compare business offers and products online, digital marketing allows you to provide them with the information they need to make an informed decision.

On the other hand, if you don’t already have a digital marketing strategy in place, then you’re definitely going to want to develop one. One of the best places to start is with an online marketing toolkit, which will help you to develop a digital marketing plan and strategy.

How Do I Get Started With Digital Marketing?

If you’re looking to get started with digital marketing, then the first place to turn is your email marketing toolkit. Once you have set up your email marketing toolkit with a brand or company name, you can begin adding subscribers. As you grow your email list, you can move on to the next step: developing an email campaign.

Depending on how you want to engage with your audience, you can choose from a variety of tactics, including email newsletters, social media engagement, and webinars. Once you have developed your email campaign, you can test its effectiveness by measuring email open and click-through rates.

Understand The Demographics Of My Target Audience

Did you know that in 2021 alone, people made over 275 million purchases from online marketplaces such as Amazon, Alibaba, and eBay? These marketplaces serve as shopping hubs that connect buyers with various brands and products. They help customers easily find what they want and assist them in making a purchase. Many large online retail companies specialize in processing online transactions for various industries, including financial services. Therefore, it is quite obvious that if you want to sell your products or services online, you should consider how you can engage with customers using digital marketing.

Create Content That Is Both Useful And Interesting

If you want to gain the interest and trust of your audience, then you need to create content that is both useful and interesting. When done right, content marketing can be extremely effective in driving traffic to your site and encouraging people to make a purchase. One of the best ways to do content marketing is with a blog. A blog is a medium that allows you to write and post content regularly. As a business owner or leader, you can use a blog to establish yourself as an expert in your industry, to provide valuable information to your audience, or to simply engage with your audience on a more personal level.

Blogs can be quite the resourceful tool when it comes to digital marketing. Not only do they provide you with numerous opportunities to engage with your audience, but they also can be used to connect with potential customers who might not be already subscribed to your email list. Do you want to learn more? Start a blog and use it as a tool to engage with and build a relationship with your audience.

Make The Most Of Podcasting

Did you know that people are increasingly relying on audio content to learn about and discover products and services? According to HubSpot Blogs research, over 40% of consumers listen to podcasts to learn about products and services, while 22% use them to discover new things.

If you’re already using social media to engage with your audience, then why not take advantage of the platform’s inherent ability to hold podcasts? Podcasts can easily be curated into playlists by experts in your industry, providing you with the opportunity to educate and entertain your audience at the same time.

Use Video Content To Enhance My Website And SEO

Thanks to the rise of TikTok, YouTube, and Facebook Live, video content is more popular than ever before. In fact, according to HubSpot Blogs research, customers prefer to see videos from businesses rather than reading about products and services online or in a comprehensive guide.

While text can only provide limited information, a video can tell a customer a lot about a business. After all, a video can show a customer both the product’s and the service’s competency, which can leave an indelible impact.

If your product or service is related to a certain niche, then you can use video content to assist your SEO efforts. When done right, video content will help to raise your organic search ranking and increase the likelihood of a customer making a purchase by driving traffic to your site. Video content is also becoming a critical part of a digital marketing strategy for brands and businesses seeking to establish trust and credibility with potential customers.

The Role Of Mobile

With the rise of mobile computing and the ubiquitous use of smartphones, the internet has shifted to the smallest screens. Smartphones allow customers to access the internet wherever they go, which has great implications for your business. Not only can you provide customers with the information they need, but you can also engage with them directly, via text messaging or calling services.

According to HubSpot Blogs research, over 80% of customers report that they trust a brand or company more because they have a physical presence rather than just an online one. This is why it is quite evident that financial services needs to care about digital marketing.

The above tips will help you get started with digital marketing. Remember: your efforts won’t go unrewarded. In the next section, we will discuss the various metrics you can use to track the success of your digital marketing efforts.

The Vital Metrics To Track

The following are the most crucial metrics to track, to determine the effectiveness of your digital marketing strategy:

• Visitors
• Traffic
• Conversions
• Sales
• ROI
• Clicks

These metrics can help you establish and measure the success of your digital marketing strategy. When used in conjunction with each other, you can easily identify and analyze the parts of your strategy that aren’t working and determine what changes you need to make to improve your results.

What Is A Click?

A click is a referral click, which means that the customer has clicked on a link or an advert within a web page to visit a different site. When someone clicks on an ad or a link and purchases a product or service, it is known as a conversion. The amount of conversions will determine the effectiveness of your strategy.

Did you know that people are increasingly relying on audio content to learn about and discover products and services? According to HubSpot Blogs research, customers prefer to see videos from businesses rather than reading about products and services online or in a comprehensive guide.