You’ve probably seen them. Ads that blend digital marketing with more traditional methods. Websites that do a little bit of everything to appeal to as many potential customers as possible. These ads may blend digital marketing elements like displaying product images and videos with more traditional advertising techniques like text-based content and images of products.
While there’s no exact formula for what makes up a successful digital marketing logo, there are a few key attributes that will make you stand out among your competitors.
You’re always going to have competition. No matter what industry you’re in. So it’s essential that you stand out from the crowd. To do this, you need to ensure that your logo is both eye-catching and representative of your brand. If you have a clear idea of what your brand stands for, then you can apply this to your logo designs.
Luckily, you can find logo generators that will give you a head start. Web tools like Google Fonts, which can be used to simply type and style your logo. Or, you can opt for a vector-based logo that will give you the flexibility to scale your design up or down without losing quality.
In the world of digital marketing, mobile first is a key factor. According to HubSpot Blogs research, 79% of adults in the U.S. use their phones to access the web. And 66% of adults use their phones to research products or services before purchasing them.
If someone finds your website or app while browsing on a mobile device, you’ll have the chance to capture their attention. To do this, you can use a mobile-friendly web font like Open Sans for text or a sans-serif font for buttons and call-to-actions. Even images should be mobile-friendly. So if you have an e-commerce store or blog, you should download the Shopify App to ensure that your shop’s stock photos look eye-catching and optimized for mobile viewing.
To stand out amongst your competitors, you’re going to need some creativity. There are certain tried and tested methods you can use to create a unique look for your logo. But, you also need to be willing to experiment with different fonts, colors, shapes, or designs. If you want to stand out, be creative!
Some companies will go the extra mile to ensure that their logo is as unique as possible. One luxury car company, for example, will ask designers to come up with a one-of-a-kind logo for their brand. That means no copying or using parts of pre-existing logos. Even though this can be a daunting task, it will surely pay off in the end.
If you use colors in your logo, make sure to choose a combination that is both striking and easily identifiable. According to research conducted by Convergys, people remember colors more than they remember words. So to save time and ensure your logo is both memorable and distinct, create a combination of colors that will stick out.
The best way to choose colors is by referring to the colors of your brand’s marketing materials. If you have a brand manual or promotional materials, take a look at the design details. Then choose colors that compliment or match these colors.
A logo that simply stays the same size regardless of the device it’s being displayed on is known as a fixed-width logo. A symbol of a staid and unchanging nature, a fixed-width logo can be problematic. As the screen size changes, so does the appearance of your logo.
You can solve this with a scalable logo. To do this, simply use a vector-based logo that will resize and look great on any device. Additionally, you can make use of a CSS grid system with a variable width shape to ensure that your logo fits perfectly regardless of the device you use.
If you can add a little bit of fun to your logo, all the better. According to HubSpot Blogs research, people connect more positively with brands that they find amusing or interesting. So if you can find a way to put a smile on your customers’ faces, you’ll gain their trust and inspire them to make a purchase or find your company on social media channels.
This is especially relevant for e-commerce stores or brands that regularly post to social media channels. If you can connect with your customers on a personal level, you’ll gain their trust and loyalty. And with these customers, you’ll have a much easier time persuading them to purchase your products or use your services.
A logo that is representative of your brand’s traditional values is a timeless way to integrate marketing and branding. According to HubSpot Blogs research, customers will prefer companies that reflect traditional values over those that promote new and cutting edge ideas. So if you have a clear idea of what your brand stands for, then you can integrate this into the design process.
If you want to make your logo stand out, go for something traditional. You can choose a nice cursive font for your heading or sub-heading and add a few flourishes like a decorative frame or other type of graphic element.
The list of attributes above should give you an idea of what makes a successful logo. Keep these tips in mind and you’ll be well on your way to a unique brand identity.