Examples of Good Online Marketing Portfolios

In order to establish yourself as an expert in your industry, it is imperative to have a solid base of knowledge backed up by successful experience. This is precisely why a good online marketing portfolio is so essential; it will form the basis of your identity as a professional in the field, and it will prove your ability to lead.

Marketing Plan

A marketing plan is a schedule of various marketing activities, including but not limited to;

  • blogging
  • social media marketing
  • email marketing
  • search engine optimization (SEO)
  • market research
  • and more

This plan should include the following information;

  • a detailed description of the type of content you will be producing, and for what purpose it will be used
  • the target audience for your content
  • a detailed description of the different platforms you will be using to get the content out there – social media, email marketing, and others
  • the schedule of when you will be publishing your content – this should be recurring to maintain momentum
  • a description of the various metrics you will be measuring to determine the success of your campaign
  • a SWOT Analysis identifying the Strengths, Weaknesses, Opportunities, andThreats (The 4Ws) of your business
  • a marketing budget
  • a timeline
  • a summary of key contacts within the industry
  • a summary of previous work experiences
  • a summary of the educational background of your team (if any)


A website is an important part of any marketing effort, and it is extremely useful for capturing leads, engaging with existing customers, and providing more detailed information about your products and services.

The following elements should be included in your website…

  • a description of the products or services you offer
  • a detailed description of the various functions of your site (e.g. booking a service, checking out a product, etc.)
  • the URL – this should be a quality link to your site, and it should point to the homepage
  • meta description – this is a short description of your site, used to show up in search results
  • keywords – these are words and phrases used to find your website in search engines
  • content to support the products you promote (e.g. a press release, blog posts, case studies, etc.)
  • images – if you use any, ensure they are of good quality
  • a contact form – used for collecting email addresses
  • a privacy policy – used to protect the private information of users
  • a DMCA takedown policy – used to protect your copyright

Social Media

Social media continues to grow at an incredible rate, with over 3.7 billion active monthly users across all social media platforms as of January 2021. Marketers must now have a presence on multiple platforms, with Facebook being the most popular social media platform globally, followed by YouTube and then Twitter.

The following platforms offer marketing opportunities through social media;

  • Facebook – with over 2.4 billion active monthly users, this is the biggest social media platform globally. It is also the most popular among marketers, with 80% using the platform regularly to reach their target audiences.
  • Twitter – with over 300 million active monthly users, this is the third-largest social media platform globally. While its popularity decreases when compared to that of Facebook, marketers should not overlook this platform as it still offers great potential.
  • YouTube – with over 1.9 billion active monthly users, this is the second-largest social media platform globally. As the majority of people nowadays get most of their media from this platform, it is an essential marketing tool for any business.
  • Instagram – with over 1.8 billion active monthly users, this is the largest social media platform among millennials (people aged between 18 and 34 years old). Due to its popularity with Gen Z and millennials, this is an essential platform for marketers to be present on.
  • Snapchat – with over 300 million daily active users, this is the most popular cross-platform media app globally. Its popularity increases dramatically among the younger population, with one in four millennials using it regularly. This platform allows users to share photos, videos, and short messages with their audiences.

Email Marketing

Email marketing continues to grow as a type of marketing campaign, with over 300 million American consumers using email to contact businesses. Additionally, email marketing is one of the most cost-effective types of marketing, with the average small business generating $600 to $1200 in revenue per month from email marketing campaigns.

The following elements should be included in your email marketing;