9 Companies Using Online Marketing and How They’re Doing It

If you’re interested in implementing an online marketing strategy, you’ll need to find the right tools to do it. Luckily, there are tools that can help you find the best possible solution for your needs. Here are just some of the most popular and efficient solutions that can help you grow your business online.

MailChimp

MailChimp is the world’s #1 tool for email marketing and listservs. The tool was founded in 2007 and currently has over 12 million users around the world. What sets MailChimp apart from other email marketing tools is that it was designed for enterprise use. That is, instead of just focusing on delivering one email message to one person at a time, MailChimp is built to scale to billions of messages per day. To learn more, visit MailChimp‘s website.

Hootsuite

Hootsuite is the world’s #1 social media platform and the go-to solution for many business owners and marketers who want to grow their social media following. In recent years, Hootsuite has become incredibly popular and it’s received widespread praise from industry experts like Neil Patel and others. The platform was first launched in 2010 and, as of early 2018, it had over 500 million monthly active users.

Hootsuite’s strength is in its simplicity. Unlike other platforms, everything you need is housed within the app. You don’t need to navigate to another website to access your analytics or to view your scheduled posts. Everything you need is right there in the app.

One of the reasons why Hootsuite has been so successful is that it was built with marketing in mind. This is evidenced by the fact that it was designed to be used in tandem with a salesperson’s phone call. The idea is that the salesperson would call potential customers, explain the value of the service, and then invite them to check out Hootsuite. This made the service incredibly easy to integrate into a sales funnel.

Buffer

Buffer is the world’s #1 content scheduling tool and productivity app. The service enables users to schedule content — whether it’s an Instagram post, a tweet, or a Facebook update — to appear at a specified time in the future. This is a fantastic tool for those who want to schedule and manage content on social media channels.

Buffer’s popularity stems from the fact that it was designed for use on social media channels. This is evidenced by the fact that the platform was initially called “Instagram Buffer.” However, the strength of the app lies in its wide array of features. Even if you’re not a social media marketer, you’ll be able to find a feature in Buffer that will help you automate your workflow. This is a fantastic tool for those who want to get a head start on their marketing efforts and want to make sure content is always scheduled and ready to go at a moments notice.

Convertri

Convertri is an online marketing platform that helps businesses of all sizes and stages implement strategy, track results, and scale campaigns. The platform was built with webinars, webcasts, and other online content in mind. This is evidenced by the fact that it was initially designed for use by teachers and professional tutors.

What sets Convertri apart from other similar tools is that it was designed with marketing in mind. This is evidenced by the fact that it was built with multiple point-and-click templates that can be used to create engaging webinars, webcasts, and other forms of online content. Additionally, the tool is cloud-based, enabling users to access files from any device.

According to the company, over 2 million users have already used Convertri to create custom-branded content that has been viewed over a million times. This makes the platform incredibly popular among businesses of all sizes and sectors.

Mad Hippie

Mad Hippie is the #1 platform for creating landing pages, website mockups, and marketing collabs for businesses. The tool was founded by Ryan Hoover in 2010 and has since grown to over 150,000 satisfied customers around the world. What sets Mad Hippie apart from similar tools is that it was built with marketing and design in mind. This is evidenced by the fact that the platform was initially called “Weebly Killer” and that it let users create functional webpages in a matter of minutes.

What really sets Mad Hippie apart from other landing page tools is that it was designed to work with an agency or in-house marketing team. This is evidenced by the fact that the service provides detailed documentation and guides customers through the process of using the platform. Additionally, thanks to the fact that it was designed for use by businesses, Mad Hippie also includes an array of integrations that allow users to track the progress of their campaigns and analyze their performance.

Mad Hippie has been praised for its simplicity by publications like Mashable and The New York Times. In fact, the NYT cited the platform as a possible replacement for desktop publishing software.

Mention

Mention is the worlds #1 content monitoring and response tool. The platform was founded by Bo Fishback and Jay Wetzell in 2011 and has since grown to over 500,000 customers around the world. Like many other tools on this list, Mention is also used heavily on social media channels. This is evidenced by the fact that it was initially called “Hootsuite for Marketers” and that it emerged as one of the top performing SaaS apps on apptopia.com.

Mention is incredibly popular because it was built for use on social media channels and with content creators. This is evidenced by the fact that the service offers features like Instagram integration and automated content creation. Additionally, Mention is all about engagement and amplification. This is evidenced by the fact that the platform was designed to automatically engage with individuals who mention a brand or product on social media channels. This amplifies the message and encourages others to learn more about the product or service.

According to Mention, over 200,000 businesses have already used the platform to create automated content that has been viewed over a million times. This makes the platform incredibly popular among businesses of all sizes.

Pardot

Pardot is another content scheduling and response tool, however, it is slightly different from the above tools. The tool, which was built by HubSpot in 2012, is primarily used for inbound marketing and sales. This is evidenced by the fact that the platform was initially called “Salesforce for Marketers” and it allows users to build email campaigns, website forms, and other inbound marketing projects.

What sets Pardot apart from other similar tools is that it was built to be used in tandem with a CRM like Salesforce. This is evidenced by the fact that the platform was initially designed for use by accountants and tax professionals. However, the tool has since evolved to include other specialties like legal and human resources. This is evidenced by the fact that it now includes a job board and an internal training platform.

Sumo

Sumo is the worlds #1 landing page builder. This tool, which was founded by Ryan Jones and Kurt Billings in 2010, allows users to easily create fully functioning websites in a matter of minutes without needing any HTML knowledge.

What sets Sumo apart from other similar tools is that it was built with marketing in mind. This is evidenced by the fact that the service was originally called “Website builder for marketers” and that it emerged as one of the top performing SaaS apps on apptopia.com.

According to the company, Sumo has already been used by over 2.5 million businesses worldwide and it is one of the most popular and efficient tools for generating quality leads and boosting web traffic.

Wistia

Wistia is the #1 cloud-based video hosting and analytics platform that focuses on making video content more discoverable. This is evidenced by the fact that the platform was founded by three researchers from the MIT Media Lab in 2011. The tool was initially designed for use by academics, journalists, and students.

What sets Wistia apart from other similar tools is that it is deeply integrated with leading social media platforms. This is evidenced by the fact that the service integrates with platforms like Twitter, Facebook, and YouTube. This makes the platform extremely popular among businesses, students, and other groups that use social media.