How to Plan Your Event Marketing Online

Every business is different when it comes to how they market their products and services. However, many can achieve similar results by following a similar process. This process is called Event Marketing Online and it can be used by any business, regardless of size, to plan and execute their marketing efforts.

You may be asking yourself, “Why should I bother with Event Marketing Online?” Here are some of the benefits:

1. Keep Track Of All Your Event Marketing Activities

With Event Marketing Online, you can maintain complete control of your marketing activity, from start to finish. This means you can keep track of all your investment – whether financial or human – and analyze the results. You can also go back and edit previous campaigns, if needed.

An Event Marketing Online account not only provides you with a single, central location to plan all your activities, but it also means you can access information at any time, from any device. You can stay up to date with the latest news and important details about your events and marketing campaigns through email updates and automated notifications.

2. Use Technology To Your Advantage

Event Marketing Online provides you with the technological tools to execute your plan. To start, you can use the platform’s reporting features to track the results of your campaigns. Then, you can use the Analytics tool to identify the content that performed well and learn from it.

You can use the Event Planning tool to build your plan. This tool is very similar to a mind map, where you can visually map out all your events and their associated marketing activities. You can also use this tool to search for cities, venues, and speakers, based on the topics you cover.

The Summary page in Event Marketing Online provides you with an overview of your entire plan. Here, you can track your progress and analyse the results of your efforts. You can then use this information to iterate and improve your plan for the next event.

3. Identify The Best Time To Market Your Events

The best time to market your event is when potential attendees are searching for information about it. To find this audience, you should aim to target your marketing to certain locations and groups of people. For example, if you are holding an educational seminar, you might want to advertise to university students, as they may be seeking information about your event’s topic.

To identify the best time to market an event, you should consider various factors. These factors include:

  • The objective of your effort
  • The platforms you are using
  • Online marketing tools
  • Your budget
  • The location of your event (eg. city, state)
  • The date of your event

In general, you should try to market your event at the optimum time. Be extremely careful not to do this too early, before you have established yourself as an expert in your chosen field. Doing so may damage your reputation rather than establish it.

4. Build A Database Of Attendees

An Event Marketing Online account provides you with the ability to build a database of attendees. You can use this database to target your marketing efforts online, in other words, engage with people who may be interested in your event, but you have not yet persuaded to attend. You can also use this database to send out periodic emails, following up with potential attendees, who may have missed your original outreach.

You can take advantage of the fact that you have a database of attendees by marketing to them online. This can be done through a variety of platforms, including:

  • Social media platforms (eg. Facebook, Twitter)
  • Research and educational websites
  • Online forums (eg. Tumblr, Quora)
  • Websites for speakers, presenters, and trainers

The important thing to do, is to engage with people who may be interested in your product or service, but who you have not yet persuaded to attend your event. Remember: potential customers may be anywhere, at any time, so you never know when a conversation may turn into a sale.

5. Distribute Your Materials Efficiently

Event Marketing Online provides you with the ability to efficiently distribute your materials. You can use various platforms, such as:

  • Distribute your course’s or seminar’s handouts and other related materials.
  • Distribute your event’s printed materials (eg. glossy paper catalogs, brochures, etc.)
  • Distribute your event’s invitations and other forms of printed matter
  • Distribute your event’s programme
  • Distribute your web content, such as blogs, web pages, etc.

The advantage of these platforms, is they allow you to upload and send out large amounts of material, without any hassle. This type of platform is particularly useful for large events, with lots of handouts and other printed matter.

Keep in mind: while digital distribution allows for easy transport and storage, it does not provide any additional benefits, at this point. You might want to consider using physical distribution, as this may prove more beneficial in the long run.

The above is a brief overview of the basics of Event Marketing Online. For an in-depth look at the tool, check out the video below. Then, be sure to explore the rest of the blog’s content to learn more.