The Covid-19 pandemic presented many challenges, not least of which was how to market events. With many venues closed and people needing to stay at home, how could marketers guarantee that their events would be attended by key decision-makers?
The good news is that as the world begins to slowly reopen, marketers can start thinking about how to market events again.
Here are six ways to market your event online.
1. Traditional Marketing
While the world was in the grip of the pandemic, many companies relied on their event marketing budgets to grow their businesses. Whether you’re hosting an industry conference or an intimate supper party for your closest friends, marketing your event is a guaranteed way to spread the word about your business and grow your customer base.
The events industry took a huge blow as a result of the pandemic, but that doesn’t mean that all hope was lost. While some conference organizers decided to cancel their events, many were able to adapt and continue to grow. By understanding how to market an event during the pandemic, you can ensure that your event is noticed long after the world has begun to inch its way back to normal.
2. Influencer Marketing
Traditional marketing is important, but it isn’t the only game in town. Influencer marketing can be a valuable tool in your marketing toolkit, especially if you’re looking to grow your event’s Instagram followers. While you may not want to become too reliant on this form of marketing, it can be effective when used in the right way.
If you’ve decided to host a virtual conference or summit, you can use influencer marketing to help drive registrations and attendees. Consider working with an influencer who is based near your target audience to promote your event.
3. Product Launches
Product launches were a huge hit in the early days of the pandemic. Companies like Red Ventures worked around the clock to bring product launches and crowdfunding campaigns to market. While many products were initially kept in store for emergency use, the demand grew and grew, and so did the product launches.
To stay relevant, businesses had to adapt and innovate. What were your products and services before the pandemic? Do you have anything new to offer the community? Product launches give you the perfect opportunity to showcase your work and the impact that it can have.
4. Social Media
Keeping people connected during the pandemic was critical. Many businesses pivoted to social media to keep customers engaged and informed about new products, special offers, and upcoming events.
The world now has access to information and communication at lightning speed. With people constantly connected to their social media accounts, businesses can easily target customers and potential customers with ads, offers, and discounts via social media channels.
5. Newsletter Signup
Businesses that want to stay in touch with their customers can try a variety of tactics, from email marketing to social media ads. One of the most cost-effective ways to stay connected with customers is through a carefully crafted newsletter. A news letter isn’t the same as a random mailing list, and it ensures that you’re delivering content that your audience wants to read. What’s more, you can use an email marketing tool like HubSpot to create, send, and track the success of your newsletter campaigns.
6. Online Registrations
Customers have plenty of options today when it comes to researching and registering for events online. Even if your venue isn’t online, customers can use their smartphones to search for the information they need. If you’ve decided to go completely virtual, consider using an event registration platform like Eventbrite, which automatically collects attendees’ details and doesn’t require you to manually enter them.
The world is now in a better place, and marketers should start considering ways to market events. While some may choose to cancel their events due to the pandemic, those who continue to grow will be able to attract customers from all over the world. By understanding the tactics that worked for others during the pandemic, you can create a game plan to grow your event’s customer base and make your business more sustainable in the long term.