How to Market an Event Online and Keep the Money Coming in

You’ve been dreaming about this day for as long as you can remember. The big day when you host the event that you and your team have been working so hard to plan. The day when you can finally reveal your vision and bring it to life.

You may be dreading the thought of putting on your big day, but there are some things you can do to make it a reality. With a little preparation and research, you can ensure that your big day is everything you ever dreamed it could be. Here are some practical tips to help you market your event and keep the money coming in.

Target The Right Audience

The most important thing to do if you want to succeed as a marketer is to target the right audience. Your product may be amazing, but if the audience doesn’t care about it then it won’t matter. Before you put a single ad on social media, ask yourself, ‘Who is my audience and what are they interested in?’

The most effective way to find this audience is by conducting thorough market research. If you’ve ever attended an event or conference, you’ll probably have heard of the various audiences that these events cater to. Different types of people enjoy attending different types of events, so it’s important to find out what type of event your target audience wants to see.

The first step is to figure out what makes your event different from other events. What makes it special? What makes it unique? These are all important questions to ask yourself, and there’s no easy answer. But you’ll know when you’ve found it when you see it. If you’re fortunate enough to see your event come to life, your efforts will have paid off.

A major part of marketing an event is getting the word out to the right people. For this you’ll need a social media presence. It doesn’t have to be expensive. You can use free platforms like Twitter, Snapchat, and Instagram to get the word out about your event.

If you’re worried about being able to keep up with all of this, don’t be. As a marketer, that’s what you’ll be expected to do anyway. And if you’ve ever run a successful business or blog, then you know that delegating and expecting others to do the heavy lifting is the key to success.

Create An Event Calendar

Keeping track of all of this may seem daunting, so it’s important to keep your planners and organizers on your side. Create a calendar and schedule events. This will help you keep track of everything and ensure that you don’t miss a beat.

The calendar should include every single event related to your event. From press trips to appearances on radio shows and podcasts, to meetings and speeches by prominent speakers. Everything should be listed and due diligence should be shown to ensure that no event is missed.

The calendar should be updated regularly and be customized to fit your needs. For example, if you’re doing an event in San Francisco, you may want to exclude events within a 100-mile radius of the city. Or if you’re doing an art festival, you may want to keep the emphasis on visual media and leave out audio-based events.

Find Your Niche

If you’re looking for success in marketing an event, find your niche. This is the audience you’ll be targeting, the type of people most likely to care about your event. It may be a specialized niche — like technology or marketing — or it may be a general interest niche — like wine or art galleries. Or it may even be a combination of the two.

When you find your niche, you’ll know exactly who you’re aiming for and how to reach them. So take some time to really think about what makes your event different from other events, and you’ll be able to craft a pitch that draws them in.

And don’t be afraid to think creatively. If you’re stuck for ideas, ask yourself, ‘What would make my event special?’ You may find that your answer is something that you hadn’t considered before. Creative thinking will help you find the connections that you need to make and the strategies that you need to implement to become successful.

Put Everything In Writing

The best way to ensure that your event goes according to plan is to put everything in writing. Whether it’s a business plan, speech, or presentation, everything should be written down before your event. This will ensure that you don’t have any unpleasant surprises after the fact.

You may worry about what people will say or do, but that’s your problem, not theirs. Just ensure that everything is as it should be and that you’ve thought of everything. If you’ve planned carefully, this will be easier said than done, but you’ll be glad you did. And if you’re feeling extra-tough, get a trusted colleague or friend to help you. They’ll be able to give you objective feedback and point out any potential flaws in the plan.

Research The Location

Another important thing to do if you want to market your event effectively is to research the location. You may be tempted to choose a destination that is widely known for its beauty or its attractions, but that may not be the wisest decision. You want to find a location that is both favorable and memorable to your target audience. If you put the time into finding the perfect spot, you’ll be able to create an experience that they will never forget.

There are several different factors to consider when choosing a location. Is it close to public transportation? Is there a lot of foot traffic? What is the crime rate like? Are there any special warning bells or security cameras around? These are all important questions to ask yourself, and the answer to these questions will affect the kind of experience you can offer at your event.

Choose A Venue That Is Suitable

Once you’ve found a location that you like, it’s time to choose a venue that is suitable. You want to pick a place that feels brand-new and that’s clean, but not too big that you feel cramped, or too small that you can’t accommodate everyone that you’ve invited. Check out the venue’s webpage for photos and read reviews before making a decision. You don’t want to choose a place that is either of these things. It’s best to find a venue that is in the middle, providing the right amount of space while not feeling too crowded.

Once you’ve chosen the perfect venue, it’s time to move on to the next phase of marketing your event.