It’s no secret that the internet has changed the way we do business. Being online is no longer a luxury – it’s a necessity.
If you’re reading this, I assume you’re already aware of the importance of internet marketing (or “networking” as it’s often called). If not, here’s a short primer:
In the past, if you wanted to reach a large audience, you typically had to rely on one of the traditional “brands” for advertising — you know, the ones with the big budgets and established reputations.
But today, thanks to the power of the internet, that all changes. You now have the ability to reach millions of potential customers, without having to rely on anyone else. And that’s just what you need to do if you want to succeed in business.
So how does this change things for you, the business owner?
Well, here’s the good news: You can still use traditional marketing strategies! You just need to change how you execute them.
In other words, there’s still room for both types of marketing — traditional and digital — and you can even specialize in utilizing one style, while utilizing the other.
Here’s how you can accomplish that:
Create content to draw interest
When it comes to marketing, we often focus on “pull” tactics — that is, attracting customers to your business. But what if you’re trying to grow a business that already has customers? How do you attract more people?
You’ll want to create content that draws them in and keeps them interested. For example, if you’re an e-commerce store, you could create a blog post about a fantastic sale you have going on or a new product you’re launching. You’ll want to make sure you include some calls to action – something to grab readers’ attention and encourage them to take the next step.
Use digital marketing to drive traffic to your site
While pulling in new customers might be great, what if you want to grow your business? You’ll want to focus on driving traffic to your website, from wherever they are on the internet.
You could look into purchasing ads, getting listed on popular affiliate marketing sites, or creating your own blog to attract potential customers.
Or, you could try out a lead generation tool that can get you in touch with potential customers right away. You’ll then be able to follow up with an email about your products or services.
It’s important to point out that creating content for distribution is only part of the process. You also need to make sure that people are actually reading your content and engaging with it. That’s where digital marketing comes in.
To grow your business, you’ll want to look into all the different platforms available to you — both online and off — and decide which ones you’ll use. You might start with a simple blog, before taking on a full-blown Social Media campaign. Or, you could try out a quick, free trial of a sales platform like ClickFunnels, followed by a paid level that provides more features.
It’s also important to constantly be testing new ways to reach your audience. Sometimes, a piece of content will perform exceptionally well, while other times it’ll be a short-lived trend that didn’t have the traction you needed to make a difference.
Make sure your target audience is close to your core market
Just because your product or service fits a certain niche doesn’t mean that everyone in that niche will be interested in or able to benefit from it. You’ll want to make sure that your target audience is closely aligned with your core market — that is, those most likely to be interested in or able to benefit from your product or service.
If you don’t have a clear view of your target audience, you’ll struggle to connect with them and promote your product or service. Here’s where demographic information and research come in. You’ll want to make sure that you’re not reaching the wrong audience — whether that’s the general public, people with a particular hobby, or even your competitors’ customers.
Use analytics to track the results of your campaigns
It’s important to track the results of your marketing efforts. Without them, it’s hard to know if you’re making progress or going in the wrong direction.
You could use Google Analytics to track the result of your various online marketing campaigns – from blog posts to e-commerce sales to social media.
You’ll then be able to determine which strategies are leading to the most effective results and continue using those. In the meantime, you can also use the analytics to determine the most effective ways to reach your target audience.
As you get started, it’s important to keep in mind that it can take time for all of your efforts to start paying off. Especially when utilizing new, untested strategies, it can be difficult to determine exactly how effective your campaigns are without tangible results to show for it.
Once you’ve found a strategy that seems to be working well, you can take the next step — slowly measuring its effectiveness, one step at a time.