How to Market Your Business Online in 3 Easy Steps

You’ve probably heard of PPC—Pay-per-click. It’s also known as Pay-per-click marketing because you only pay when someone clicks on your ads. With PPC, you are paying to have your ads displayed on a webpage or in social media posts. When someone clicks on your ad, you pay. When you run a PPC campaign on a search engine like Google, you cannot track which ads generate the most interest or leads. You will only know when you check your PayPal or credit card statements.

You run ads on social media platforms like Facebook and Instagram to drive traffic to your site. When someone clicks on your ad, you pay. When you check your PayPal or credit card statements, you will see a list of all the people who ‘liked’ or’shared’ your story. You do not necessarily know who those people are, nor do you need to. You only need to maintain an audience on social media so that when people ‘like’ or’share’ your content, you have a steady stream of new viewers to draw from. If you can keep up a steady stream of interesting, valuable content that is relevant to your target audience, you’ll be able to capitalize on your online marketing efforts even when you don’t get a single click from a search engine.

However, social media isn’t free. You have to spend money to keep up a steady stream of content. This is where digital marketing platforms like Hootsuite come in handy. Hootsuite is a social media management platform that allows you to schedule content, engage with your audience, and track the results of your marketing efforts all in one place.

Step one: Create compelling content

There are a number of ways to make money online, but the most popular and simplest way is through affiliate marketing. In affiliate marketing, you don’t need to build your own website or social media accounts to get started. All you need is a laptop, a webcam, and a reliable internet connection. The beauty of affiliate marketing is that you can get started quickly and inexpensively. All you need to do is find a product that you think will be valuable to your audience and then you can start earning affiliate revenue by promoting that product.

To get started, visit affiliate marketing platforms like ClickBank or Amazon Affiliate Marketing to find products that are relevant to your niche. You can use these platforms to set up your affiliate accounts. Once you have your affiliate account set up, you can start earning commissions by promoting products that you deem valuable to your audience. Remember: the key to affiliate marketing is to find a product that your audience is already searching for, and then you can pitch in with a relevant and compelling reason to buy that product. If you’re wondering what products people are searching for, use the Google Adwords Keyword Tool to find insights into the popularity of specific keywords and phrases.

Step two: Start a blog

Blogs are incredibly popular and can potentially be very profitable. You can use a tool like WordPress to launch your blog in less than 30 minutes. Once you have your blog up and running, you can add content to it using various tools like HubSpot or InfusionSoft’s Content Studio. Make sure to pick your niche and the topics you’ll write about carefully. You want to make sure that your blog posts are relevant to your target audience. In addition to that, make sure to add value to your blog posts. When you write an informative blog post about a product or service that your audience finds valuable, they’ll come back for more. Plus, you can use analytics tools like Google’s Data Studio to track the results of your blog posts and determine which methods of marketing were most successful.

Step three: Market your blog using different marketing platforms

There are dozens of different marketing platforms and tools you can use to market your blog. You can use social media to find your target audience, or you can use email marketing to send relevant and compelling content to potential customers. Which one you should use depends on your goals. Do you want to find and engage with people on social media? Or do you want to send emails and grow your list of subscribers?

The goal of your marketing efforts is to drive traffic to your blog. Once you have a decent amount of traffic, you can experiment with different landing pages to see which converts better into subscribers or sales. You can use a tool like Google Analytics to track the results of your various marketing efforts and choose the one that seems to be working best for you.

Hopefully, this article has helped you understand the basics of how to market a business online. You don’t need to be limited by what you know about PPC—there are so many different ways to reach your audience and connect with them. In addition to that, there are plenty of places you can experiment with different marketing methods to see which one generates the most interest for your business. If nothing else seems to be working well for you, then just reevaluate and try something new. Good luck out there.