In the past, you may have heard the saying “a picture is worth a thousand words”, and it’s largely true.
Marketing research has found that when presented with a photo in conjunction with written content, participants are far more likely to remember the advice or information conveyed in the content than they are after reading the text alone.
However, not all photos are created equal. When used in digital marketing, a picture’s message can be conveyed through visual content such as infographics, charts, and maps.
This article will discuss how to use visual content strategically in your online marketing strategy.
Why Infographics Are A Effective Form Of Visual Content
If you’re reading this, I assume you’re already familiar with the term “infographic” and how they can be used as part of a marketing campaign.
What is an infographic, you ask? Glad you asked. An infographic is a type of graphic that summarizes large amounts of data into a concise and visually appealing format. They’re typically used to represent information in a way that is easy for non-experts to understand.
One of the most unique things about infographics is their effectiveness across various platforms. Not only can they be seen and appreciated on a desktop computer screen, but they can also be tapped into using a mobile phone’s touch screen. Finally, most infographics are easily shareable, making them perfect for social media campaigns.
When it comes to using infographics to promote your business, it’s imperative that you choose the right platform. While many companies offer a “marketing optimization” tool that can help with the design of your infographic, it’s important to pick a platform that is known for its reliability and high rate of traffic.
Choose A Mobile-Optimized Website
If your company’s website is important to your marketing strategy and you’re considering an infographic to help promote your business, it is essential that you consider the mobile-optimized version.
As more and more people switch to mobile phones for their daily Internet needs, the importance of a mobile-optimized website has increased. When someone visits your website using a mobile phone, they need to be able to easily navigate around the site. In addition to creating ease of use, another important consideration is that the site look good on a small screen.
If you’re unable to create a mobile-optimized website yourself, consider outsourcing the work to a professional. With so much information in such a small space, it’s important to have a site that is easy to navigate on a phone. In addition to better functionality, you might also want to consider the design of the site when choosing a professional to build you a mobile-optimized website. You can also look into different mobile phone compatible templates that you might want to use or incorporate into your site.
Use Video Content In Your Marketing Campaigns
If you’re not familiar, videos were a much more important aspect of the Internet back in the day. Back in the early 2000s, most people accessed videos through a website called YouTube. In 2019, the site attracts billions of views per day and has become one of the biggest platforms for online video content.
While the format has largely stayed the same, videos have evolved from being a simple online greeting to a sophisticated marketing tool. The rise of TikTok and other social media platforms has made videos an important part of many marketing campaigns, particularly for brands looking to get in front of potential customers.
Videos can help to increase your website’s credibility and engagement by showing potential customers that you’re a real human being with a heart and not a robotic business. As you might imagine, videos can be quite useful for demonstrating products and services. In addition, videos can help to establish a person or brand identity. Create a short video to introduce yourself to potential customers and add this video to your website’s “About” section.
Use Podcasts In Your Marketing Strategy
Podcasts were originally created as a way for radio stations to put important news stories and interviews into a digital format that could be listened to on the go. Since the inception of podcasts, the format has evolved to become a more interesting and engaging way for content creators to share their thoughts with potential customers. Unlike many other types of digital content, podcasts are relatively inexpensive to produce and can be broadcast at any time, allowing the content to be consumed at any place and time.
If you’re looking for an easy way to bring in a new audience and engage with current customers, consider podcasts. They can be used to share important news stories as well as give customers the inside scoop on your product or service. In addition, if you’re looking to establish credibility with your customers, consider creating a podcast to share your expertise with potential customers. For example, if you’re a financial journalist and you’ve been covering the stock market for years, you might consider creating a podcast to talk about investment strategies or the cryptocurrency world.
Use Maps And Charts To Engage With The Consumer
Many people have moved away from relying on written content to engaging with others online. Instead, people are turning to infographics, videos, and other types of visual content to get the information they need.
One of the most engaging ways to do this is through maps and charts. These types of graphics can help to illustrate complex information in a simple and easy-to-understand format. In addition, if your target audience is anything like mine (i.e. heavily invested in cryptocurrency), then maps and charts can be a useful way to educate them on relevant information regarding your product or service. Maps and charts can also be incorporated into blog posts and other types of written content to provide a more visual aspect to information already presented in the text.
If you’re looking to engage with the general public through your marketing campaign, consider using maps and charts to do so. For example, if you do SEO work for a living and specialize in digital marketing, consider creating a map which illustrates the different stages of the digital marketing process. Alternatively, if you’re a pharmaceutical company that sells a medication that can be applied to hair loss, you might want to consider creating a map which illustrates the stages of hair growth.
Use Social Media To Engage With The Consumer
While traditional print, radio, and TV advertising are still widely used in today’s market, so too are social media platforms. If your business isn’t already present on social media, now is the time to jump on board.
Through social media platforms like Twitter, consumers can get information on a wide range of products and services, as well as have their voices heard by a large audience. If you’re looking to expand your reach, consider creating a Twitter account for your business.
If you do SEO work for a living and specialize in digital marketing, consider creating a Twitter account which is specifically geared toward digital marketers. In addition to sharing useful information and conducting educational seminars, you can also use the account to engage with other marketers and digital marketeers on the platform. You can also incorporate your blog posts into a Twitter stream, allowing you to further engage with your audience.
If your target audience is anything like mine (i.e. heavily invested in cryptocurrency), then consider creating a Twitter account specific to that audience. For example, if you do a lot of crypto-related work and have a lot of expertise to offer, consider creating a crypto-focused Twitter account which you can use to spread relevant information regarding cryptocurrencies.
Make Sure Your Online Marketing Strategies Are Results-Oriented
When doing any type of marketing campaign, whether it’s digital marketing, PR, social media marketing, or whatever else, it’s important to bear in mind that you’re trying to reach real people with real needs. This means that your campaign needs to have a clear goal in mind and need to be measured and evaluated to determine if you’ve been successful in reaching your goal.
If you’re designing a new website, consider what goal you’re trying to achieve with the site. Do you want to drive more traffic to your existing site? Do you want to attract new customers to your company? Consider what metrics you’ll use to determine the success of your campaign.
Similarly, if you’re doing SEO work or running a PPC (Pay Per Click) campaign, you’ll need to consider how you’ll measure the success of these efforts. For PPC, you might consider the amount of revenue you generate from the ad campaigns.
If you can’t measure it, you can’t improve it. The saying goes hand-in-hand with successful marketing strategies.