Is a Digital Marketing School Right for You?

Traditional marketing is moving to a digital world. Inbound marketing teaches you how to use digital tools and platforms to attract, engage, and delight customers, and grow your business. With platforms like YouTube, Facebook, and Google Ads, you can connect with customers when they’re searching for your product or service.

These platforms have changed the game, allowing anyone to become a digital marketer. While you might love the idea of creating compelling content and using big data to analyze customers’ behaviour, building a successful brand in a sustainable manner requires a different set of skills. In this article, you’ll discover whether a digital marketing school is right for you based on your skills and interests.

The Demand For Digital Marketing Specialties

One of the things you’ll notice when searching for a digital marketing job is that there are many specialties within the field. A quick glance at the job boards reveals a wide range of job opportunities, from SEO to content strategy or creative marketing, to analytics or marketing management. While each of these industries requires certain technical skills, you’ll also need to develop the soft skills necessary to excel in your role.

If you’re looking to enter the field, it’s essential to consider the demand for your particular specialization. If you’re an SEO graduate, for example, you might want to consider looking for a job in SEO marketing as opposed to content strategy or digital marketing management. Similarly, if you’re a pharmaceutical marketing graduate, you might want to consider looking for a job in pharmaceutical marketing rather than general marketing.

Skills & Interests Matching A Comprehensive Curriculum

A digital marketing school will equip you with the knowledge and skills necessary to succeed in the field. Upon graduation, you’ll have a comprehensive understanding of marketing and digital marketing, having developed both your analytical and technical skills. You’ll also have the opportunity to further specialize in digital marketing through an extensive curriculum and a special interest area that you choose to focus on. Inbound marketing is particularly strong in equipping you with the technical skills necessary for marketing in the digital world. Inbound marketing focuses heavily on SEO (search engine optimization), which requires a strong understanding of Google algorithms and how to write effective SEO articles and blogs. It also focuses on content creation, having you create various marketing and sales material, such as email campaigns, infographics, and web content. Inbound marketing emphasizes the development of marketing skills, rather than the mere collection of technology skills or technical equipment as in a traditional marketing program.

An In-Demand Niche

As we’ve established, there are many specialties in digital marketing. This variety is great for employers, as it increases your chances of finding a job. When applying for work, you can target a niche and specialize in that area. For example, if you are an SEO graduate, you can look for a job in SEO marketing. If you’re a pharmaceutical marketing graduate, you can look for a job in pharmaceutical marketing. If you’re looking for a job in digital marketing and have a specialization in SEO, you might want to consider looking for a job in SEO marketing rather than general marketing.

A Step Up The Ladder

Nowadays, it’s increasingly likely that you’ll find a job after you graduate from university. According to research, 64% of graduates are now likely to find a job, as opposed to 39% of those who didn’t go to university. In the UK, there’s even more of a demand for graduates, with 71% of grads seeing a job as a step up the ladder, as opposed to 28% of those who didn’t graduate.

What does this mean for you? It means you’ll have many more opportunities to further specialize in your chosen field and develop your skills. Instead of heading off to work in a general Marketing role, you’ll be able to go above and beyond what is expected of you and specialize in areas like SEO, content strategy, or social media.

If you’re interested in a career in marketing, now is the perfect time to enter the field. It’s likely there will be a job available for you, and with many specializations, you’re sure to find something that suits you.