The Erelemann von Hudman Group, LLC is an online marketing company that serves small businesses, non-profit organizations, and government agencies across North America.
The company was founded in 1994 and is based in the United States.
The Hudman Group focuses on SEO (search engine optimization), PPC (Pay Per Click), and content marketing.
The company also offers web development, social media management, and content creation for small businesses and non-profit organizations.
Here’s an overview of how Erelemann von Hudman Group can help you with your online marketing efforts.
The acronym SEO, or search engine optimization, refers to the practice of making your website or blog relevant to search engines and prospective customers when they search for something using a search engine like Google.
It requires a knowledge of how search engines work and how to tweak your website to get higher search engine rankings.
You can get started with SEO by simply following a few well-established steps.
1. Create compelling content.
Creating high-quality content — like articles, white papers, or videos — that is both relevant and interesting to your target audience is the best way to get started with SEO.
The goal of compelling content is to engage your audience and create a need to action or to make a purchase.
If you’re new to SEO, start small and build up from there.
Writing high-quality content that contains at least 50 words per article is a good place to start.
You can then expand your content to include more complex ideas and concepts.
2. Use keywords in your content.
The keywords you use in your content will appear in a box (known as an “ad box”) near the top of a search engine results page.
If someone types in a search query (also known as a “search phrase”) and hits the Enter key, their browser will automatically fill in the blank with the terms they typed in.
So, if you are typing in a search phrase like “SEO training course” or “make money online” and hit Enter, you’ll see results that are mostly relevant to your topic.
You want to aim for approximately six to eight words per article that are both relevant and include at least two of your keywords.
3. Build backlinks.
Backlinks, or inbound links, are places on the internet where one website (the “source site”) points to another (the “target site”).
When a visitor comes across a backlink from a well-known and respected source, they are more likely to click on the associated ad or visit the target site.
You can get a general idea of the importance of backlinks by looking at the Page Rank of your target site.
This number (1 to 100) indicates the value of a site to a search engine like Google.
The higher the Page Rank, the more opportunity there is for a person (or a bot) to send traffic to your site.
4. Monitor your progress.
You must keep track of the SEM (Search Engine Marketing) strategy you follow and the results you achieve.
This will help you track your ROI (Return On Investment) and ensure you’re making the right investments of time and money.
First, set up a Google Analytics account and enter your email address.
Then, from within Google Analytics, you can download a report to track the traffic originating from your website (known as “events” in Google Analytics) over time.
The report will break down the attribution of this traffic (the source of the link to your site) into individual pages, posts, or articles.
For example, if a blogger who owns a personal blog links to your article entitled “How to Create Killer Content for Free”, you can detect this from the report.
Pay per Click, or Pay Per Click advertising, involves purchasing a box on a search engine like Google that’ll send clicks to your site.
This form of online marketing is less about ranking and more about generating immediate action.
It’s all about converting a viewer into a customer and keeping them coming back for more.
The key to optimizing for Pay Per Click is to focus on converting action — like signing up for a free trial or subscribing to a newsletter — rather than just attracting attention.
5. Measure and analyze performance.
Once you reach a certain point, you can scale up your SEO efforts and see improved results from your work.
But, you must be able to monitor and measure the effect of these changes.
This is where the value of an SEM (Search Engine Marketing) plan becomes clear.
You must set up regular measurements to track the performance of your SEO strategy, preferably using tools like Google Analytics.
In 2019, search engines like Google are allowing content marketers to target specific keywords and phrases within their content.
This is known as “content targeting” or “inbound marketing” and is a form of marketing that helps businesses, non-profit organizations, and government agencies build branded lives and authorities on the web.
Inbound marketing focuses less on outward marketing (just getting the word out there) and more on inward marketing (getting inside the head of the consumer).
To explore the use of inbound marketing in your own organization, get a free trial of HubSpot Campaigns.
With Campaigns, you can create digital marketing campaigns that target specific groups of people based on interests, attitudes, and behavior.