If you’re looking for an entry level online marketing job, then you’re in the right place. It doesn’t have to be boring copywriting, and it doesn’t have to be SEO. There are so many different online marketing roles, and if you do a little research, you’ll discover some fascinating options.
We’re going to introduce you to a few roles, some of which might be a perfect fit for you. Hopefully, this post will help you find your perfect fit and ignite your interest in the field. Let’s get started.
What is digital marketing? It’s essentially everything done online. So, if you’ve ever bought something on Amazon, then you’ve probably experienced digital marketing. Your phone might be constantly beeping with notifications, and when you log into online accounts, you’ll see pop-ups and ads all over the place. This is all part of digital marketing.
The digital marketer’s job is to determine how customers can be most effectively reached online and to design strategies to achieve this. They might create online communities, design websites, or build blogs. They test different marketing methods and track the results. They analyze the data and come up with improved strategies. Basically, the role is to get the word out there and have it stick.
This might be a perfect fit for you if you’re a recent graduate looking for a change of pace or if you have a genuine interest in technology. You’re going to be working with numbers most of the time, so this is a fairly challenging but rewarding role. In case you’re wondering, the title doesn’t necessarily mean you have to be experienced in digital marketing to apply. All you need is a genuine interest in the field.
Strategic Marketing Manager
Another title to look out for if you’re an entrepreneur is strategic marketing manager. What is a strategic marketer? Essentially, the difference between the two is that the strategic marketing manager’s primary focus is on the long-term growth of the business. They might create strategies, make forecasts, and analyze results. After making sure the short-term objectives are being met, they’ll move on to the next phase of the plan. A good example of this would be the public relations (PR) strategy. The PR strategist might approach the role by assessing the company’s existing communications and analyzing what’s working and what isn’t. They’ll research the power of different types of media and the best way to use them in promoting the company. It’s basically the role of the strategist to be the company’s eyes and ears in the community. They might also devise a marketing plan or come up with a new idea for a business strategy.
This role is going to be more relevant to those with a background in management or an MBA. It’s also going to be more suitable for those who have some knowledge in marketing or communications. It’s basically a role that takes a lot of in-house experience to be able to approach successfully. You’re going to be working with business stakeholders and subject matter experts to make sure all the details are spot on. This is also a very hands-on role, so you might be doing a bit of everything from coming up with ideas to analyzing the results and working with consultants to refine the plan. If you’re looking for a role that involves a lot of strategy and analysis, this might be a perfect fit for you.
As the name would suggest, the content marketer is in charge of creating and promoting content (mostly videos) for brands. They might work with subject matter experts on high-profile projects or might just be given a brief and have to figure it out themselves. In the latter case, it’s all about the skillset, as they’ll mostly be handling video content.
Content strategists devise content plans and then work with subject matter experts to make sure all the content is of a high quality. They work with video producers, copywriters, and web designers to make sure every piece of content is exactly what the client wants. They work closely with analytics teams to ensure the content is being consumed as intended. Sometimes, they might just have to throw caution to the wind and go with what feels right rather than what has been written down. This can create a lot of stress, but if you’re passionate about what you do, then it’s all part of the adventure.
The next role we’re going to discuss is account manager. Essentially, an account manager is responsible for tracking and reporting activity across different platforms (mostly social media). They might work with marketing managers to track the results of campaigns or just have a general oversight of all the inbound work that’s going on. In larger organizations, they might work with a team of people to coordinate and oversee multiple accounts.
To become an account manager, you basically need a good eye for detail, patience, and the ability to manage projects independently. For the love of everything digital, this is one of the most in-demand roles right now. If you’re looking for a change of pace or you have an entrepreneurial spirit, this might be the perfect fit.
Last but not least, we have copywriter. What is a copywriter? Essentially, the job function of a copywriter is to take an idea, concept, or strategy and turn it into compelling content. Sometimes, they’ll work with marketing managers to create compelling content for web pages or social media posts. They might also be called upon to write news releases, promote events, or create compelling pitches for new products or services.
Like the name would suggest, a good copywriter is going to be responsible for writing compelling content that speaks to the reader. For those looking for an entry level position, it’s often a good idea to get a part-time job as a copywriter. It doesn’t have to be full-time, but it’s often a good choice. One of the biggest benefits of this is that it allows you to have a life outside of work. It also means you can go back and forth between jobs easily if you need to. This can be a good option for those who don’t want to commit to a full-time job yet.