Forbes recently named Enagic Business Online Marketing System as the #2 SEO tool globally, and the #2 Email Marketing tool in the world. The news came as a bit of a surprise to us since we’ve been touting BlueJeans as the #1 tool since 2017. But, since SEO, email marketing, and video marketing are all inbound techniques that work together to generate leads and grow your business, it makes sense that these tools would be used in tandem. Let’s take a closer look at each one.

1. SEO Tool

SEO stands for Search Engine Optimization, and it’s one of the most important elements of a digital marketing strategy. Simply put, SEO helps you to be found when someone searches for your products or services on a search engine (like Google or Bing). Since the majority of online traffic comes from search engines like Google, the ability to rank highly in your area of expertise is critical to growing your business.

With SEO, you’ll want to focus on doing some keyword research, analyzing your competitors’ SEO, and reviewing your own site’s content. Using the example above, if we wanted to rank #1 on Google for the keyword “accounting”, we would first need to do some intensive research into the competitive landscape.

In order to properly optimize your content, you’ll want to incorporate a variety of keywords and phrases into your writing. For instance, if we wanted to rank for “accounting software” as well, we would write an article targeting both keywords and incorporate them both into the text as often as possible. In addition to keywords, you’ll also want to focus on incorporating meaningful, engaging text that will keep your readers interested and the content fresh.

2. Email Marketing Tool

Like SEO, the second tool on our list is also one of the most important elements of a digital marketing strategy. However, rather than helping your website to rank higher on search engines like Google, email marketing helps you to connect with potential customers through the channels they choose to receive marketing content.

In addition to SEO and video marketing, which we’ll get to in a bit, email marketing is one of the biggest categories in digital marketing. This is mainly because people get so many emails every day from different marketing platforms that it’s easy for them to ignore marketing messages unless they’re specifically looking for something.

Whether you’re using MailChimp, HubSpot, or any of the other popular email marketing tools, the big take away is consistency. You need to send out regular emails to get consistent results, so it’s worth the time and effort.

3. Video Marketing Tool

Last but not least, we have video marketing. Just like SEO and email marketing, video marketing is also an important part of a digital marketing strategy. However, videos can be a little bit different than the other two since you can actually watch an entire video to get the full effect.

Here’s the thing. While you might want to incorporate keywords and a call to action in your video’s text, you don’t usually need to. When someone watches your video and retains the knowledge you teach them or gains a new understanding, you’ve accomplished your goal and you deserve to be commended.

That’s why we’ve ranked video marketing #3 globally and #2 in the U.S. as well as the other two tools on our list. It’s not enough to simply put a video box on your website or send out a few emails with some funny animations. You can put so much more thought and planning into creating an engaging video that will actually do your business—and the videographer—a favor.

Final Takeaway

So, what do all these tools have in common? They’re all important, and it’s worth taking the time to learn how to use each one effectively. If you’re looking for a one-stop shop for all your marketing needs, consider Enagic Business Online Marketing System. The reason for this is that these tools connect all the small pieces of the puzzle—including SEO, email marketing, and video marketing—and help you to put them together into an efficient whole. Additionally, getting these three aspects of inbound marketing to work together is much more effective than trying to do everything yourself.